If you run a company in the software-as-a-service (SaaS) industry, then you have probably seen firsthand just how competitive this space can be. Just for starters, it can be a challenge to get your products and services in front of major businesses, particularly prospective customers, in your sector. Fortunately, there is a way that you can increase your reach – this is where search engine optimization, or SEO, can be incredibly helpful. Moreover, you can work with certified SaaS SEO professionals who take all the guesswork out of this process. So, with this in mind, it’s worth considering: what are a few common SEO strategies that might be employed by a top-notch SaaS SEO agency?
Well, if you work with an SEO agency that focuses on SaaS, then you’ll find that there are a variety of strategies that may be employed. A few helpful strategies for SEO for business include creating landing pages, finding block opportunities, and integrating content. At the same time, though, there are also a number of challenges when it comes to organic traffic for SaaS. For example, there might be limited search volume, high price points, and issues related to sourcing leads. This is where a professional website SEO service, such as Demandwell, can be helpful.
Demandwell has a set of repeatable strategies, including assistance for SaaS keywords, that can help those in the SaaS sector increase their reach. With professional assistance, it is possible to guide marketers correctly, helping them move more customers along the sales funnel until they convert.
So, if you’re looking to improve your marketing in the SaaS space, what are some of the most important things you need to know?
B2B SaaS SEO
There are numerous B2B SaaS SEO companies that are using Performance Marketing, including PPC, affiliate marketing, and social media ads, in an effort to rapidly scale new customer acquisition. While this approach has its upsides, it can also create problems for B2B CAC. This strategy can drive up the average customer acquisition cost SaaS. So if you would like to keep your overhead costs as low as possible, then it is important to think carefully about your options when it comes to an SaaS content marketing strategy.
If you develop a strong SEO strategy, then you can increase your average B2B conversion rate by industry. With a strong SEO strategy in the SaaS sector, for instance, it is possible to drive consistent traffic, increase your organic ROI, and get your products and services in front of as many prospects as possible. Ultimately, if you intend to keep your customer acquisition cost as low as possible while also increasing your organic traffic, then you need to focus on developing a strong SEO strategy, particularly when it comes to B2B SaaS.
SaaS SEO Strategy
If you are looking to improve your SEO portfolio by developing a strong SaaS SEO strategy, what are a few B2B SaaS conversion rate benchmarks you need to know about and focus on? Here, the main strategy we recommend is to focus on user intent.
For example, when someone enters a query into a search engine, what are they looking for? Are they looking for software programs such as yours? Or are they trying to connect with professionals, such as the people at your company?
If you can increase organic search visibility by considering these kinds of questions, then you can put your SaaS offerings in front of more customers. After all, there are several possible intents someone may have when they enter a query related to SaaS, including:
- They might be looking for your specific software offerings
- They might be looking for software programs that are similar to yours
- They might be ready to purchase a software program such as yours
- They might be looking for content related to your software
If you figure out why people use certain terms, then you can address customers at every stage of the conversion journey. That way, you can move them efficiently from start to finish, converting them into paying customers quickly and easily. Put another way: if you have content that addresses each individual need prospects might have along the way, then you can increase your conversion rate.
Enterprise SEO Agency
If you have a larger company, then you may be looking for an enterprise SEO agency that can help you. When it comes to an enterprise SEO definition, this is the process of crafting an SEO strategy for larger companies. Enterprise SEO strategies are different from other strategies because there are more moving parts that need to work together: it is certainly possible for an enterprise SEO service to have thousands, if not millions, of pages. That is why it is helpful to work with an enterprise SEO consultant, such as Demandwell.
Demandwell uses a strategy called PACE, which stands for “plan, attract, convert, evaluate.” Instead of simply playing a guessing game about what prospects want from your company, it is possible to use a defined strategy to fuel organic growth instead. This approach will improve your ROI, and ultimately, your growth as well.
Enterprise SEO Platform
If you are looking for the right enterprise SEO platform, then you have probably realized that there are lots of enterprise SEO solutions available for customers to choose from. When going through various enterprise SEO platforms, then, it is critical to think about your enterprise SaaS SEO strategy. This type of strategy requires more planning and patience compared to a typical SEO strategy. The breadth and depth of the features you have access to here also tend to dwarf other marketing strategies. Therefore, it’s especially worth working with professionals who know how to use these tools, strategies, and approaches appropriately to meet your unique goals. When tailored to your particular company, this will help you get the most out of your marketing strategy and SaaS SEO strategy.