Are you looking for the right SEO solution for your B2B SaaS company? 

Depending on how fast your business is growing and scaling, it’s likely you’ve already encountered the need for good search engine optimization, or SEO. However, you might have also discovered that SEO can be a bit complicated to handle, and SEO best practices are changing all the time. So, if you are looking to save time, funds, and energy, you may want to consider SEO management software. 

Or, at the same time, you might be asking yourself: what is SEO Management Software? What are its features and benefits? Do I have the right team and technology to help me accomplish my SEO-related goals, such as organic traffic growth? Do I have enough budget set aside to invest in the proper tools to help me level up my strategy? And, perhaps most importantly of all: do I need this tool? 

This blog post will help guide you through these questions and more, giving you the background to make the best decision for your business and to feel confident in your decisions about navigating SEO management. 

What is SEO management software?

SEO management software describes a subset of marketing tools that help you plan, develop, implement, and monitor your company’s presence among the results created and “ranked” by search engines when users look for specific phrases online.. SEO tools and platforms, such as SEO management software, should give your team an all-inclusive view of how your site is performing with regards to its infrastructure, content, and more as you . 

What are the features and benefits of SEO management software?

As its name suggests, SEO management software is designed to help savvy business leaders and their marketing teams meet key performance indicators (KPI) related to SEO. This includes a broad range of digital marketing interests, including inbound marketing growth, organic search, and more. There are many benefits to investing in the right SEO technology to help manage these things, so that your business is performing optimally but not taking up all your time and resources to do so. 

Most digital marketers use SEO tools for strategic planning on digital initiatives, content creation strategy, and more. With options such as an enterprise SEO platform, SEO management software provides value by uncovering insights regarding your company’s target audience, how they search, what they search for, and how to reach them. 

Top SEO management tools can also help streamline the multi-channel processes that underlie your entire marketing strategy, including email, paid search, digital media advertising copy, lead nurturing, and so much more. In each of these cases, simply being able to identify and understand keyword trends quickly and accurately will help you to better understand your audience, their needs, and their search intents – which in turn will help you to create strategies that reach them better at every stage of the sales funnel. 

SEO and content creation both take hard work, a great deal of time, and intensive resource use. Besides, knowing where to adjust or even just to start can be a headache. However, if you research your options, plan strategically, and invest in the right SEO management software for your team, then you will start to see the increases in your rankings, impressions, traffic, and conversion rates before you know it. 

Do I have the right resources and technology to help me accomplish my SEO-related goals? 

If you are looking to level up your SEO efforts, then your company might benefit from dedicated SEO management software. Besides all the benefits outlined above, your SEO platform tools should keep your team up-to-date on content opportunities and site health. 

However, it’s also worth keeping in mind that not all SEO management software is created equal. Instead, it’s highly necessary to understand that it takes the right tools to pair with your own unique internal team. For example, if you already have an in-house SEO expert, then you’re probably looking for a platform to streamline existing strategies, such as website audits, keyword research, content planning etc. However, if you don’t have an in-house SEO expert, then you may need to look for a solution that pairs an external SEO consultant with SEO management software to help you build the strategies you need and provide the tools you’ll need to implement them. 

Another thing to consider when looking for the right SEO software is how well this new software will integrate with your current tech stack. Depending on your CMS, CRM systems, or other technologies, it is usually worth doing some research and asking questions such as “What are the best SEO tools for WordPress?” During the course of this search, you can also reference SEO tools lists to see what’s available and ensure that you are choosing the right types of SEO tools to meet your specific needs. 

Do I have enough budget set aside to invest in the proper tools to help me level up my strategy? 

It is also important to set aside a portion of your marketing budget so that you can take advantage of the best paid SEO tools. 

There are plenty of low-cost and even free options out there, but even the best free SEO tools come with limitations, since the best functionality is saved for paying clients. So, even when looking at the best free SEO software on the market, it’s important to be aware that you’ll run into limitations eventually, preventing you from taking your SEO strategy to the next level. Free SEO software tools can only get you so far and if you truly want to level up your SEO efforts, tnen it’s worth investing in the right tools to help you succeed. 

Given how many pieces of the puzzle need to fall into place, don’t let another year – or even another month! – go by without making some serious progress toward your KPIs. Improve qualified organic traffic, increase organic search results, and hit your inbound marketing goals – schedule a demo with Demandwell today!