SEO Analysis Tools to Measure Performance

The Demandwell SEO platform gives you strategic focus, data-driven insights, and premium support to achieve your ROI objectives with B2B Organic Search.

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You need the right tools in order to perform an analysis of SEO performance. Using the growth reporting tools in the Need-to-Lead Funnel, Demandwell tracks the complete SEO performance funnel. You can get the full picture of how the organic search channel is performing, from published content and keyword rankings all the way down to organic conversions that are impacting revenue.

Full-funnel Reporting from Content to Conversion

Demandwell’s unique Need-to-Lead Funnel shows your entire organic performance from content production and ranking, through site visitors and lead conversion.

Google Analytics & Search Console Integrated

Integrate directly with Google Analytics and Google Search Console for performance insights in a single pane of glass.

Report on Organic Growth Trends

Track organic growth in real time, compare trends in performance over time, and see how your performance stacks up.

SEO Analysis Tools 

Search engine optimization, or SEO,  is incredibly important to the businesses of today because most people use the internet first when looking for products and services. Therefore, if you run a company, you need to make sure that it shows up among the top search results for whatever your customers are looking for. That is where SEO analysis tools can be helpful. SEO analysis software is important because it allows marketing teams to leverage content and increase the quality of online traffic.

Of course, once they realize how important SEO is, savvy business leaders will want to use the best SEO tools, such as Google SEO tools, to make sure they are doing everything they can to improve the quality of their digital marketing campaigns. At the same time, however, there are plenty of SEO optimizer options out there, so having an idea of what to look for can be incredibly helpful.  

What Is SEO

First, though, it’s always worth revisiting exactly what search engine optimization, or SEO, actually is. SEO is the practice of improving the amount and quality of unpaid traffic to a website through search engine results, and an SEO campaign is a company’s unified efforts to improve their SEO. Similarly, for those who might be wondering “what is SEO writing,” this is the process of designing content, such as articles and blog posts, to meet the needs of SEO. 

Furthermore, it is also important to understand that there are multiple types of SEO out there, including on-page SEO, off-page SEO, technical SEO, and SEO for local keywords. So, for those who are looking to build an SEO friendly website and content, it is a good idea to keep in mind which definition of SEO they’re prioritizing. This is because each one might have slightly different needs and requirements.

For example, depending on which type of SEO a company might decide to prioritize, it is important to make sure they are identifying the right keywords. This way, they can make sure they are allocating resources appropriately. Then companies can make sure they keep up with their rankings as these change over time. In addition, it is also a good idea for companies to keep a close eye on the competition. If they have a competitor that is consistently ranked ahead of them, then they can change their SEO campaigns to meet what their competition is doing and match that success. Finally, businesses that are looking to improve their SEO campaigns need to make sure they focus on link building as well. This way, they can position their website as an authority in the field.


When it comes to SEO tools, Ahrefs is one of the most popular options available today. Ahrefs reports are comprehensive and provide users with a great deal of information. For example, companies can use this tool to conduct keyword research, find related keywords, keep an eye on the competition, and build out their links. With all of these functions, it is easy to see why this tool is so popular. In addition, because Ahrefs has been around for a long time, there have been numerous opportunities to improve and refine it over the years.

On the other hand, there are some situations where this tool might not be helpful. For example, some people do not like that the Ahrefs pricing plans can be very expensive, and for some companies, the price tag might not be worth it. Furthermore, some people say that it is difficult to navigate their way through all of the features that Ahrefs offers and all the information they collect. The sheer number of choices can be overwhelming for those trying to get involved in SEO for the first time. Overall, though, Ahrefs is still one of the strongest options when it comes to running an SEO campaign.

Free SEO Checker

Another important tool that savvy business leaders should be using on a regular basis is called an SEO checker, also called an SEO ranking checker. This tool provides companies with information regarding the quality of their articles before they are posted online. Using an article SEO checker like this, marketers and business leaders can make sure that they have enough links in the article, that they have tagged the article appropriately, and that they have placed the keywords in optimal locations. 

However, even though it is a good idea to start with a free SEO checker in order to become familiar with how this kind of tool works, there will also come a point in time when companies need to really invest in their SEO checker if they want to make sure they get the most out of it. Therefore, companies that are looking to optimize the value of each individual blog post, article, and other piece of content should make sure that they are taking advantage of the right SEO checker, which usually means a premium paid option.

SEO Audit Tool

Furthermore, it is also important for companies to make sure they use an SEO audit tool . Where an SEO checker looks at the value of an individual article, an SEO audit tool  looks at the website as a whole. This kind of on-page SEO checker is important because it will provide companies with access to a comprehensive SEO analyzer that can help them improve the quality of the overall marketing campaign.

When using an SEO audit tool, there are numerous factors that companies should also keep in mind. For example, some of the areas that they should review in order to make sure that their digital marketing campaign is going well include schema markup, page speed, meta descriptions, content examinations, XML components, and HTML components. Here, the goal is to improve the layout, functionality, and content of the website in order to better meet the demands of search engines. When companies are able to do this, they will quickly see that the amount of traffic going to their page improves dramatically. Therefore, savvy business leaders will see the benefits of using an SEO audit tool on a regular basis.


One popular website checker Google that many companies are using now is called Woorank, which can help companies as they try to find out how they are performing in the eyes of search engines. Woorank will provide companies with helpful information regarding certain rankings, what the company is doing well, and what they can improve. 

However, even though Woorank is popular because it is incredibly easy to use, this tool also tends to focus more on new content generation than SEO specifically. So even though it can help savvy business leaders to make sure that they’re posting SEO friendly new content on a regular basis, it can’t always help with other areas of SEO, such as other features on the company’s website. Therefore, companies might want to consider using Woorank with other SEO tools, such as Moz Ahrefs, if they would like to make sure they are getting a comprehensive view of their digital marketing campaign as a whole. This is worth noting because it is critical for companies to take a look at the performance of their SEO campaigns on a regular basis so that they can make improvements accordingly.

Google SEO Checker

Today,  Google still controls the majority of internet traffic, so your SEO should certainly be accounting for Google.  For example, companies should be using a Google SEO checker to review their website’s applicability for Google searches regularly. Here, an SEO checker is helpful because it can make sure that all of a company’s content has been optimized to meet Google’s needs. It is also a good idea to use a website analyzer on a regular basis, just to double-check that the website’s layout remains appropriate.

When it comes to page ranking factors, there are several key tips that savvy business leaders should keep in mind. For example, content needs to be posted on a regular basis, images and videos have to be tagged appropriately, and there need to be plenty of links back to the website from other reputable online resources. All of these factors will play a role when it comes to the website’s ranking. This is a lot of information to keep track of, so oftentimes it makes sense  for companies to rely on trained professionals who know how to do this efficiently.

SEO Site Checkup

There is a free online tool called SEO Site Checkup at that some people might find helpful for generating a Google SEO score. At the same time, when it comes to “what is SEO and how it works,” even this tool simply can’t help improve rankings or the quality of an SEO campaign. This tool can only identify problems, leaving users to solve those problems on their own. 

Therefore, many savvy marketers and business leaders will be looking for a alternative, and this just makes sense. SEO is one of the most important components of digital marketing, and it’s not something that should be entrusted to just one free tool, no matter how easy and convenient it is to use. Instead, when companies work hard to stay on top of the quality of their digital marketing campaigns, they will be able to drive more traffic to their website, generating more leads while improving their conversion rates. 

SEO Tools

Ultimately, companies will find that there are many different SEO tools out there that can be helpful. For example, the best free SEO tools can provide users with access to a free SEO audit on a regular basis, and this is a great place to start. However, a free option will also only get a company so far, and premium options are usually more powerful and effective. After looking at the best free SEO tools, it is a good idea to find a keyword checker, a competitor analyzing tool, and a link building tool.

Companies should also make sure that they keep up with the latest keyword research in the field so they can make sure they are targeting the right keywords. Link building is important for companies to build up credibility, reliability, and authority within their target industries. Finally, companies also need to make sure they keep up with what their competitors are doing; this way, they can learn from their errors and keep up with their successes. 

Ultimately, the best free website audit tools are good for a trial run but companies should also be willing to invest in the quality of their digital marketing campaigns with premium options.

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