Campaign Tracking Built For SEO

Run SEO like you run SEM – with precision, predictability, and confidence.

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Create Simple, Streamlined
SEO Campaigns

Start by adding target keywords from your expert-backed, customized Demandwell Keyword Plan to a new campaign.

Publish Content That Will Rank

Create a page or augment an existing one for each keyword in your campaign using Demandwell’s Keyword Intelligence and Outline Generator technology. Publish your content and be confident that it’s optimized to rank!

Track SEO Campaign
Progress Over Time

View campaign progress reporting in one frame. Visualize SEO performance, and easily spot opportunities for improvement.

Track SEO Campaign Progress Over Time

View campaign progress reporting in one frame. Visualize SEO performance, and easily spot opportunities for improvement.

Iterate on Granular Page
Performance Insights

Measure which content assets are ranking, driving impressions, clicks, and conversions. Iterate based on leading indicators to hit MQL goals faster.

View Holistic Keyword
Performance Insights

Link keyword strategy with marketing campaign strategy. See all the work that’s been done to rank for each keyword, report on SEO progress, and use Lifecycle Stage to uncover next steps to get on page one and drive conversions.

Follow Recommendations
for Success

Demandwell automatically recommends the most impactful actions to improve your campaign performance and maximize SEO ROI. This includes additional target keywords, technical fixes, and content production to-dos.

Follow Recommendations for Success

Demandwell automatically recommends the most impactful actions to improve your campaign performance and maximize SEO ROI. This includes additional target keywords, technical fixes, and content production to-dos.

SEO Shouldn't Be Difficult

While organic search should be the most efficient marketing channel for B2B SaaS companies, SEO fluency and success has been too complex, costly, or slow for many modern marketing teams to achieve.

With the Demandwell platform, you can now easily drive demand, leads, and revenue with streamlined processes, data-driven insights, and straightforward workflows that help you achieve your marketing goals and move the needle forward.

Drive Efficient Growth by Simplifying SEO

Narrow your SEO strategy and workflow from all the things that you could do to a simple, prioritized plan for what you should do to improve lead generation and ROI.

Leverage Machine and Human Intelligence

Use the Demandwell platform to combine human decision making and AI to generate personalized recommendations that drive SEO results at scale for your business.

Choose SaaS
Specialists

Demandwell applies B2B-specific tactics to bring best-in-class SEO performance into reach for SaaS marketers, transforming research into leads.

Know What’s Working
& What to do Next

The Demandwell platform provides actionable insights, unified reporting,
and personalized recommendations to clarify your next best actions to optimize
your SEO content for organic traffic and conversion.

Drive Demand

Simplify Strategy

Expedite Content

Increase Revenue

Win SEO Through the Full Funnel

Get a complete view of how content performs across the entire organic funnel. Demandwell unifies analytics, search console, and platform data to un-silo SEO performance, and illuminate rankings, brand impressions, traffic, and conversions over time.

Learn More

SEO Campaign Tracker 

Websites that have invested in SEO (search engine optimization) enjoy more than half of all web traffic––and that is across the entire web. Moreover, recent sources show that there are approximately 5 billion internet users worldwide. It goes without saying that search engines aren’t going away any time soon.

Effective SEO strategies improve the quantity and quality of visitors to your website. More specifically, certain keywords may bring more visitors from search engines to your site. SEO software tools help you find and use the best keywords to drive web traffic your way. Without strategic  keywords, very few people will be able to find you.

Needless to say, your company’s visibility depends heavily on SEO best practices. You need to consistently monitor your site’s keyword performance over time; there is no such thing as getting it right the first time and moving on. This is because trends shift constantly. You will want to adjust your SEO accordingly to meet these ever changing conditions.

If you are not sure where to begin with SEO, do not fear.  Demandwell offers some of the best SEO tools to stay ahead of any industry changes.

An SEO checker is just one weapon in your arsenal that will protect your brand from failure. Demandwell’s SEO campaign tracker oversees your site’s overall SEO performance, giving your site the chance to quickly grow based on search engine algorithm changes. Using this tool will allow you to make decisions that turn organic searches into repeatable revenue.

Demandwell’s SEO ranking checker uncovers your site’s health, detecting any issues that impact organic rankings. You will constantly be updated so you can adjust your keywords before you lose the web traffic you worked hard to get.

SEO Tracking Tools 

It does not matter how top-notch your offerings are. If you are not making use of effective SEO tracking tools, you may be wasting both time and money. Still, SEO takes time to master, especially if you are trying to build your brand or business. Learning how to do SEO well also eats up time you might not have.

You’ll save precious time with SEO tools that work for you.

Building a business does not happen overnight. It takes time to develop viable sources for leads and revenue. The same holds true for your website.

You do not want to rush a site that does not attract and maintain the attention that your business deserves. You also want to develop your keyword strategy as your business and market changes – as opposed to losing traffic over time if your original keyword portfolio loses relevance. 

It is important to track your site’s SEO metrics so you can troubleshoot any issues that may prevent your webpages from reaching their potential in search rankings. An SEO tracker is essential for you to determine if your content is performing well or not at all.

You cannot afford to create your site and hope for the best. We hear too many marketers publish content and cross their fingers, hoping for traffic. You need to constantly monitor your SEO metrics, meaning you have to be on top of it from the beginning and through its lifespan. Demandwell’s SEO metrics checker will monitor your site for you, alerting you when a change is needed to keep your site ranking high.

Google Analytics

Of the nearly 5 billion Internet users worldwide, roughly 4 billion of them count on Google to fetch them the information they desire. Therefore, you will want to do everything within your power to tailor your SEO campaigns with Google’s SEO methods in mind.

Google uses something called web crawlers to gather information about websites. They enter this data into the search engine’s index. From here, users search Google for those terms and phrases, and get a list of relevant pages in return. Ideally, you want yours at the top.

Google Analytics is a service offered by Google that tracks and reports website traffic. Users can identify patterns in how visitors engage with their sites. It’s the most widely used web analytics service on the web. Again, there is no ignoring the impact Google Analytics can have on website growth if you use the data to take action.

The most important thing to do before using Google Analytics for SEO is to sync your Google Search Console account with your Google Analytics account. The Google Search Console helps you measure your site’s search traffic and performance i.e. how organic searchers are landing on and engaging with your site.

Now you can access SEO data and keyword search information on your Google Analytics dashboard. You can find any problems that might prevent search engines from indexing your pages. You can also see which keywords are driving traffic and conversions for your site.

If you are not sure how to achieve this, we can help. Demandwell’s SEO software syncs with Google’s SEO tools, helping you to create the strategy and content your site needs to generate leads and sales.

Keyword Planner 

But wait, you may be wondering: what is keyword tracking?

To put it most simply, keyword tracking is the monitoring of the position of your website for specific keywords. The more popular/competitive the keywords you target in your SEO campaigns, the more challenging it will be to rank in search engines.

Of course, you want your site to rank as high as possible. Therefore, you need to use the most effective keywords to make sure to claim your rightful spot at the top. This might not always mean that the terms have the highest search volume. Sometimes you’ll want to optimize for keywords you have a chance at ranking for (low competition), or that indicate high intent to buy from the searcher. 

With Demandwell’s Keyword Coach, you will easily have fast access to a list of high-performing keywords prioritized by competition, search volume, buyer intent, as well as how you are currently performing with them. Immediate keyword reporting keeps you on top of your site’s performance, allowing you to create new content as soon as possible.

The Keyword Coach is a powerful keyword planner. It lets you rank which keywords are most important to your content strategy. You can also add target keywords directly into your Content Plan tool to create content for the keywords.

You’ll always know what to do next with up-to-the-minute SEO keyword recommendations at your fingertips.

SEO Metrics Tool 

You can use an SEO analyzer website for your tracking needs, but they’ll only give you a snapshot of your site’s performance. A static SEO test doesn’t do you any good when search engine algorithms and trends constantly change. Plus they’re usually expensive. Why pay for results that are outdated as soon as you receive them?

Demandwell’s SEO Scorecard is an SEO metrics tool that performs an ICE audit. ICE stands for:

  • Infrastructure
  • Content
  • Endorsements

In a nutshell, your ICE SEO Scorecard ensures your site can easily be indexed and navigated by web crawlers and visitors. It takes a look at your site’s visible content and at elements that show up in search results. It checks your site’s links – how well your site’s pages interact with themselves and others. Finally, it checks content production and SEO optimization.

You’ll get a website health score for each of these components. You’ll see the most pressing problems affecting your site, allowing you the chance to fix them before you sink any lower in the search results.

You need to stay updated with your site’s technical SEO metrics. They’re as important as other key business metrics, since they’re leading indicators of brand presence and discoverability in search engines. . Demandwell’s SEO Scorecard is one of the most essential SEO measurement tools you can’t live without.

How To Track SEO Results

Knowing how to measure SEO performance is crucial to keep growing leads. The Need-To-Lead Funnel by Demandwell is the most effective and efficient way to track SEO results. 

The Need-to-Lead Funnel is the first insights tool to report on each stage of activity in the same dashboard, visualizing aspects such as organic search experience activities, impressions, website traffic, and the resulting leads. The dashboard syncs with your Google Analytics and Google Search Console accounts to deliver growth metrics. These SEO KPIs (key performance indicators) measure your SEO success.

You don’t need to learn every little detail about how to track SEO leads, and you don’t need to jump between platforms. The Need-to-Lead Funnel does it for you in one window. You can view the funnel across different time ranges and see weekly, monthly, and quarterly reports.

This reporting software helps your site become discoverable to someone with a need for what you offer. Learning how to track SEO results and take action on them can result in more leads, and more revenue.

The User-Friendly SEO Performance Check

What is SEO? How does an SEO score checker work?

Sometimes reading an SEO tutorial isn’t enough to answer your questions. Maybe you don’t have the time to pore through an FAQ. 

Each client at Demandwell is paired with a trained consultant who will coach them in how to best use the SEO performance check platform. Clients will quickly understand the analytics reporting on the user-friendly platform. The consultant will help generate an SEO strategy, enabling the client to confidently work with SEO and generate more web traffic.

So, now that we’re wrapping up, let’s revisit: what is SEO?

SEO has one true meaning in digital marketing: it is the most important channel for growing your business. It determines how far you rank in Google searches, which in turn determines how visible you are to prospective customers.

Start getting results by requesting a demo from Demandwell today. We are here to help you start reaping those results your business deserves to see!

SEO Campaign Tracker Continued…

When beginning an SEO campaign to optimize your website to see more favorable results, it is integral to employ an SEO campaign tracker. By using an SEO campaign tracker, you can possibly gain the ability to view your campaign’s progress as it relates to your goals and better understand what you need to do to ensure that your website is visible to those whom you want to see it.

One of the ways trackers let you analyze your SEO progress is through SEO achievements. Essentially, these achievements are milestones related to traffic and SEO growth which give you real gateway points by which to measure your growth and your SEO campaign’s success.

SEO achievements are just one aspect of SEO campaign tracking. The overall goal of SEO campaign trackers is to allow you to keep your fingers to your SEO’s pulse. By tracking your SEO campaign, the result you want to achieve is a better understanding of your website’s SEO health and growth across the entire spectrum. This can be accomplished via an 

By undergoing an SEO performance analysis, you can better gauge the “larger picture” of your website’s SEO health. Find a campaign tracker that works for you and your company and tracks the data that you specifically want to hone in on, and use the SEO performance analysis to keep track of those analytics.

Finally, you can employ an SEO dashboard for a more comprehensive look at how your website is performing. To put it simply, an SEO dashboard is the user-friend tool that allows you to see how your website is forming via concrete numbers and objective analytics. Functioning SEO dashboards are integral to a good SEO campaign tracker; if you can’t easily see the different aspects of your SEO, then it can become much more difficult to use data in a meaningful, helpful manner.

SEO Tracking Tools

So, what are the different SEO tracking tools that are available in the world of campaign trackers? Frankly, they’re too numerous to be all listed here, but there are a few tips and things to keep in mind that can help you navigate the many tracking tools that could be useful and suitable for your needs.

For one, there are a handful of SEO tracking tools that are considered the best SEO tools for beginners. As you seek out the right SEO tools for your business needs, it could help to understand your budget for your starting tools and peruse SEO tool reviews online. There are plenty of articles devoted to breaking down the best SEO tools for different functionalities, so you can find the ones that best suit your needs.

Understanding what types of SEO tools would work best for your SEO campaign and figuring out the best ways to implement them is a crucial step in properly integrating and tracking your SEO campaign. Do your due diligence and you can ensure that you have solid foundational SEO tracking tools for your campaigns.

SEO Tracker

Once you have figured out the exact SEO tools you plan to implement into your SEO strategy, you may want to come up with a meaningful way to track key analytics. This is where you invest in your SEO tracker. There are numerous and varied ways that you can go about implementing and monitoring your SEO, so you need to figure out what way works best for you.

Of course, first, it could help to define a few key terms, including SEO analyzer websites, SEO audits, SEO checkers, and website ranking checkers. What do those terms actually refer to?

Firstly, an SEO analyzer website is a website that goes through your site(s) and breaks down their SEO health. Similarly, an SEO audit is an in-depth “report card” done by an audit company that gives you the ins and outs of your SEO strengths and weaknesses. An SEO checker can perform quick SEO health checks that give you at-a-glance information, and a website ranking checker could show you how your site is performing relative to comparable sites.

You can employ one or multiple of these SEO trackers to get the best results for your website, it’s simply a matter of research and trials to figure out which one(s) work best.

SEO Analytics

So, you’ve figured out the SEO tools and trackers and you’ve begun to accrue SEO data on your website. That is where SEO analytics can come into play. What are search engine analytics? SEO analytics are the data points and vectors of analysis that will give you the information you need for your SEO campaign.

An SEO analysis example would be an SEO analytics report. Essentially, an SEO analytics report is a breakdown of certain or all aspects of your websites SEO performance, growth, and overall health. These can serve much like SEO checkers in that they give you a snapshot of your website’s SEO performance.

When performed by an SEO analyst, SEO analytics can be used to plot out the best trajectories and methods of improvement for your website. And besides hiring a professional, you can begin to learn the ins and outs of SEO analytics by pursuing an SEO analytics course. These classes –  which can often be found for free online, including from Google – can help to show you the ropes of SEO analytics so you’re not completely in the dark about the goings-on of your website’s SEO.

SEO Metrics

Now, as you strive to better understand and access SEO analytics, it can be important to understand the weight of different SEO metrics. In other words, you need to understand your website’s Key Performance Indicators (i.e., your SEO KPIs). If you can figure out the main three or half dozen SEO KPIs you should really be keeping an eye on, you will have a much more limited, actionable set of important data, as opposed to being awash in information.

Once you have your exact metrics narrowed down, you need a palatable way to view them and track them. This is where SEO metrics tools come in. These will often take the form of an SEO metrics checker or an SEO metrics list, and largely fill the same niche as SEO tracker tools but for your specific metrics.

SEO metrics are integral to breaking down your SEO campaign into measurable, trackable statistics. Once you have your metrics outlined and properly analyzed with SEO metric tools, you can keep a keen eye towards the progress you are making in your SEO campaign. You can better analyze the specific metrics that will enable you to further your SEO campaign well.

SEO Performance Check

Now that you understand all that relates to SEO metrics, tools, and campaign trackers, you now need a way to perform an SEO performance check. For this step, you may want to find the best SEO audit tool for your specific needs. These tools can come in a variety of shapes and sizes, and you’re going to want to do your research on which one(s) would work best for you.

An SEO analyzer website would allow you to view a summary of your SEO performance whenever you want to, while an SEO audit would give you an in-depth – albeit one time – view of every aspect of your SEO health. A website analyzer and/or website ranking checker can be useful to get an overall snapshot of your website’s SEO performance from top to bottom.

Finally, once you use one or more of the above tools to get an SEO performance check, you can run your website through an SEO optimizer. SEO optimizers function as tools to quickly give you tips as to how you can up your traffic flow and increase SEO performance.

What Is SEO

A common question that often arises: what is SEO? SEO stands for Search Engine Optimization, and a website’s SEO value is how they score on different keywords, word counts, and headlines. Understanding the ins and outs of SEO itself will allow you to better monitor SEO and figure out your SEO performance.

What is SEO performance? SEO performance is all of the things mentioned above: SEO metrics, SEO health, and SEO growth. SEO performance is the summation of your site’s overall performance on search engine rankings and traffic.

SEO can at times seem like a complicated, ever-changing concept. Google and other search engines update their algorithms on a sometimes monthly (or more) basis. Finding the best ways to keep track of SEO and better understand its changes is important because you don’t want to be basing SEO campaigns or changes off of old data or ideas. 

The better you understand SEO, the better equipped you are to achieve it. Dedicate time to researching SEO, how/when it changes, and what the most important aspects of it are. Also, when striving to achieve SEO, don’t overdo it. Some algorithms may penalize websites that are over-optimized, whether by overdoing keywords or the like. Keep up the balancing act, and you can achieve SEO growth.

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