SEO Case Study: How Terminus Increased Leads 4x

With Demandwell, every SaaS Marketer can drive demand,
traffic, leads, and revenue with SEO.

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Are you wondering what other B2B SaaS marketers are doing to reach the top of the search results? You may think that SEO is more work than it’s worth and that whoever is at the top of the rankings is always going to beat you out. What if you could follow a proven process to win in organic search? Learn more from our case study and learn how Terminus has used our SEO platform to repeatedly climb to the top of the rankings.

SEO Shouldn't Be Difficult

While organic search should be the most efficient marketing channel for B2B SaaS companies, SEO fluency and success has been too complex, costly, or slow for many modern marketing teams to achieve.

With the Demandwell platform, you can now easily drive demand, leads, and revenue with streamlined processes, data-driven insights, and straightforward workflows that help you achieve your marketing goals and move the needle forward.

Drive Efficient Growth by Simplifying SEO

Narrow your SEO strategy and workflow from all the things that you could do to a simple, prioritized plan for what you should do to improve lead generation and ROI.

Leverage Machine and Human Intelligence

Use the Demandwell platform to combine human decision making and AI to generate personalized recommendations that drive SEO results at scale for your business.

Choose SaaS

Demandwell applies B2B-specific tactics to bring best-in-class SEO performance into reach for SaaS marketers, transforming research into leads.

Know What’s Working
& What to do Next

The Demandwell platform provides actionable insights, unified reporting,
and personalized recommendations to clarify your next best actions
to optimize your SEO content for organic traffic and conversion.

Drive Demand

Simplify Strategy

Expedite Content

Increase Revenue

Win SEO Through the Full Funnel

Get a complete view of how content performs across the entire organic funnel. Demandwell unifies analytics, search console, and platform data to un-silo SEO performance, and illuminate rankings, brand impressions, traffic, and conversions over time.

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SEO Case Study

If you want your marketing strategies to be successful, then you need to be able to tell stories that will draw visitors to your content and keep them engaged with it. 

At first glance this statement might seem counterintuitive to data-driven insights, but in reality, it isn’t. When trying to improve your search engine optimization (SEO) campaigns, you should focus on the data they provide, and this is important because objective data will tell you exactly how your campaigns are performing. However, even the best data can’t sell itself, or your products and services. In other words, the reality of data is not as interesting to your users as stories are. To catch peoples’ attention, you need to demonstrate the narrative built around or from that data.

For example, this narrative might ask (and answer!): why are your clients coming to you? What do these clients usually need? What are some of the problems they are experiencing? How are you able to solve those problems? 

This is precisely where an SEO case study can be helpful. SEO case studies are detailed records of the processes that different businesses or users have utilized in order to improve their SEO or SEO-related results, such as organic traffic, search rankings, or even revenue generation. By creating and sharing SEO case studies, you are demonstrating your own expertise and your business’s viability. So, if you are trying to craft SEO case studies, then it might be helpful to take a look at an SEO case study example.

In general, there are a few case study SEO best practices that it’s worth following. These include:

  • Start with the problem: Make sure that the issue your SEO services will address is clear, and what negative consequences will result if that issue is not addressed. What happens if this problem is not solved?
  • Outline the strategy: Once you’ve clarified what problem, ensure that you explain your approach to solving it clearly. What processes, strategies, and tools are you going to use, and how? What can readers do to replicate these kinds of results? Walk them through it step by step.
  • Cover the results: Ensure that you discuss what happened when you followed that strategy. In addition, what is the impact of these results? How did these results improve the quality of the business? Put another way, you can’t simply say that you helped the client: you also need to explain how you helped the client and what the impact of that help was on their jobs, careers, companies etc.

By following this basic formula, you can construct strong SEO case studies. 

Translate the success of that particular client into the success of any prospective client reading the case study. Even though it is important to show that every client and business is unique, you also have to make the point that these problems, strategies, and results can be of interest to other clients as well. In doing so, prospective clients will know that you have methods that can work for their business as well. This is how you can use SEO case studies to the advantage of your business.

Gated Content and SEO Case Study PDFs

There are many places to find examples of effective SEO case studies, including an SEO case study PDF or an SEO agency case study. At some point, you’ll also need to decide whether your case studies will be posted on your website or if access to them will be limited in some way. To grab people’s interest while also preserving content for paying clients, you may want to divide your case studies, making some of them readily available while “gating” others.

“Gating,” or “gated” content, refers to editorial content that is valuable enough that someone might be willing to trade their contact information in order to access it. In this case, you might ask website visitors to exchange their email address for access to copies of multiple case studies. This strategy is one way in which you can grow your email list and subscriber base without paying for costly advertising that may not even work.

Gated content serves an additional purpose as well. While organic traffic is great for driving at page views, you also need to learn more about who is actually visiting your website, and whether they return to engage with your other content. With gated content, then, you can figure out who is truly interested in your offerings and unique content. On the other hand, search engines such as Google won’t be able to crawl gated content. Therefore, you still have to provide content for search engines to access freely, which will help you improve your search rankings and drive site traffic.

Clearly, there is a balance that you’ll need to strike, since gated content can’t help you with search engine rankings but does have other benefits such as collecting contact information for potential clients who may turn into qualified leads. At this point it’s worth considering: what are the main goals of your website? If you need to drive more traffic to your website, then it might not make sense to gate a lot of content. This is why a lot of company websites, blogs, and social media posts are not hidden behind gated content. 

On the other hand, if you already have a lot of traffic and your website is growing, then it may make sense to have more gated content. Downloadable PDFs are an outstanding format for many SEO case studies, and they also let you strike a good balance between gated and ungated content. 

SEO Case Study Template

As you begin preparing your own SEO case studies, it  might be helpful to take a closer look at an SEO case study template as well. This is because, in order to get the most out of your case studies, you need to understand what the point of a case study actually is. Remember that case studies should be designed specifically to help you show prospects and clients your expertise. Hiring the right SEO team is a major decision for your clients to make, so you need to show them how you’ve achieved strong results for other businesses in similar straits. Referring to an SEO case study template can help you do exactly this.

In essence, it might help to think of SEO case studies as brochures. Both are documents that will help you show that your company has a long track record of success. Depending on your industry, though, your case studies may also take slightly different approaches. For example, an SEO case study guide will not  be relevant to all areas of marketing, though there are certain specific areas that it will be immensely relevant to. Here, consider what type of customers you are trying to attract; then, think about what kinds of problems, strategies, and results will best showcase your expertise. These will form the subjects of effective SEO case studies. 

In the end, SEO case studies should accomplish several important things for your company. A strong SEO case study should be able to tell your clients what they can do with a strong SEO campaign, as well as how you can help them accomplish that. From this basis, SEO case studies can also show your clients how you are responsible for helping other clients in the past. Finally, SEO case studies should also give specific clients an idea of what your expertise can do for them.

The challenge is that you need to do all of this using a document that is quick, easy to digest, and focused on results. If you are able to do all of this, then you will get the most out of every SEO case study you publish.

SEO Case Study Sample

As mentioned above, it might be helpful to take a look at a sample SEO case study. In this specific case study, a client approached the SaaS B2B marketing firm Demandwell and tried the PACE model employed by this outstanding SEO software company and agency. Demandwell’s program is designed specifically to attract more qualified web traffic, which can then be converted into qualified leads. As a result of implementing the PACE model recommended by Demandwell, the client enjoyed a 4x increase in monthly organic search keywords, a 12x increase in monthly organic search impressions, and a 3x increase in monthly organic visitors. Ultimately, this led to a 4x increase in monthly organic sourced leads for Demandwell’s client. 

Here, it’s worth noting that this case study is clear, concise, and to the point. It highlights the client, the agency, the strategy used, and the results of that strategy being applied. For best results, all of this would be located at the top of the page, and the remainder of the document would be dedicated to more details about each step. 

If you want to make it easier for potential clients to digest this information, then it might be a good idea to convert this into slides. From here, if your sales team has access to these slides, they can use this during a presentation. That is where an SEO case study PPT can be helpful, since PowerPoint slides are a quick, industry-standard way of presenting pitches and similar information.

Here’s an example: 

SEO Case Study PPT

SEO Campaign Case Study

If you are trying to incorporate a new website SEO case study, it may also be helpful to refer to SEO campaign case study examples, including a backlink case study. By doing this, you can include numerous elements that detail how the campaign unfolded.

To create an effective SEO campaign case study, you should include:

  • The goals of the SEO campaign and how they are tracked
  • Insight regarding the campaign and who it is targeting, specifically discussing the target market
  • Key offers included in the campaign messages, which is the “how” of the campaign
  • The campaign media plan and its budget, including specific media examples and content calendars
  • How individual assets across a campaign are managed effectively
  • How the campaign is executed and launched

By focusing on these individual elements in your SEO campaign case study, you will place it in the best position possible to market your agency. Also, remember to include these specific elements in every campaign case study. That way, potential clients understand how you will be able to fix the same problems, use the same strategies, and achieve the same results for them too.

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