While it is important to have a strong online presence if you’re serious about growing your company, it takes more than search engine optimization. SEO can help search engines rank your website among common search results so that customers find you – but SEO itself is a tricky, ever-changing field. It takes time and practice to master, and this might be time and energy that you as a business leader don’t have every day.
SEO services companies or SEO companies can offer the best of both worlds – dedicated professional support that won’t take up all of your time to implement. It’s understandable, though, that some business leaders might be wondering: what can SEO firms do that companies themselves can’t? Is SEO easy? Wouldn’t it save costs to just do it all in-house, or even yourself?
Well, yes and no.
Is SEO Easy?
Technically, SEO is “easy” in that if you follow the rules and take a thoughtful, systematic approach, you can be successful. But at the same time, SEO is also “hard” in that it does require quite a bit of work for SEO efforts to be effective and begin paying off.
So, all in all, you can create your own SEO campaigns. It’s possible! However, the results will probably pale in comparison to SEO campaigns developed by a professional SEO agency. This is to say: the best SEO companies will provide you with results that it would be difficult to achieve on your own.
Creating, implementing, and monitoring any SEO campaign – let alone an effective one that really works – takes a tremendous amount of time, effort, and planning as well as knowledge and experience. Any one of these things could be spent elsewhere in your company – your time to meet prospects, your efforts to work with vendors, your strategic planning to set goals, and so on – and it’s quite possible that the knowledge and experience can’t be found in house.
This is precisely why so many savvy business leaders decide to partner with SEO firms. SEO agencies and their experienced teams can help your company make the best of SEO and digital marketing, without devoting every drop of your time and energy to trying to keep up. Even better, if your SEO is done correctly, then you’ll be seeing the ROI from your efforts for a long time to come.
Why Is SEO So Expensive?
Looking at the price tag for an SEO company can be daunting. You might be left wondering, “why is SEO so expensive?” There are reasons, though.
First, it’s worth understanding that top-quality SEO is only expensive if you’re looking at the short-term investment. In the long term, SEO will provide you with a high ROI for your marketing budget, and one that will continue to increase in value. Consider how, once you’ve posted an SEO-friendly piece of content, then it’s off your plate: prospects and customers will continue engaging with it long after you’ve finished writing it. So, even if a particular page may only convert 1 customer a week, if that page is up for an entire year, that’s 52 customers per page – and in the meantime, your SEO expenses have not gone up at all because the main effort and investment were up front.
So, despite that price tag that may make you do a double-take, SEO actually provides you with a great ROI. Indeed, there are even good reasons why SEO looks so expensive in the short term. First, it takes time to show results. Second, it does take resources to build and maintain a strong digital marketing campaign. And finally, in order to get the best results possible, you will need to work with a specialist to achieve effective SEO.
Given these benefits, the most effective SEO company will help you attract customers, convert leads, evaluate the performance of your marketing plan, and continue making strategic plans for the future. In other words, if you partner with the right digital marketing professional, then you can place yourself and your company in the best possible position to succeed.
SEO Company Websites
So, what is an SEO company anyway? An SEO company is a business that will partner with clients to help them identify, develop, and implement strategies that increase the client’s visibility to search engines. In turn, increased visibility will bring more organic traffic to the client’s website, boosting qualified leads while increasing their conversion rate. In addition, as you’ll see if you read reviews of SEO company websites, many SEO firms offer professional services dealing with a wide variety of digital marketing and related issues.
For example, an SEO company will help clients develop an overall SEO and digital marketing strategy. This process should begin with understanding what the client’s own potential customers are looking for. If a business knows what potential problems its customers face, then their company website, social media, and other digital marketing collateral can all address these questions. In this way, the business can connect with people who are actively searching for the kinds of solutions they provide.
Then, a strong SEO company should help its clients develop high-quality content. Content is the backbone of every SEO campaign. No matter how much research a business might do, there won’t ever be a replacement for producing high-quality content on a regular basis: the more times a search engine finds important keywords used in content, then the higher it might rank that particular site (Incidentally, this is one place where Demandwell can help you! Using our content maturity model and proprietary ranking system, you can stay up-to-date on the latest keywords and gain insights into creating content that will actually show up in the search results rankings for your potential customers.)
Finally, a strong SEO partner should also help clients keep track of their technical SEO. With regular website health reports, clients can see what is working, what isn’t, and what may need to be changed in the future for improved performance. However, as most business leaders can probably agree, there’s already a lot to do over the course of the day and it’s impossible to keep an eye on the website constantly. Technical SEO reporting, however, can let users know when something is going wrong, so that they can fix it, create better content, and remain at the top of key search results rankings.
Best SEO Services
If you are looking for SEO services, then you probably want to find the best SEO company available – someone with a comprehensive SEO services list. On the other hand, you may have heard a few false rumors about SEO.
Is SEO a Dying Industry?
For example, you may have heard that SEO is dead. This is simply not the case. What is true, though, is that SEO is constantly changing. As search engines continue to change their algorithms, websites have to change as well in order to keep up. So even though it may be harder to tailor your online presence to current search engine algorithms with the most up to date SEO, this necessity will also give you opportunities to target your market more specifically. Ideally, this should help you increase your conversion rate – often through a concept known as user intent.
Over just the last few years, there has been an increased focus on keyword research, content optimization, and conversion rates. While these are important ideas, it’s also critical not to lose sight of the end goal and the bigger picture: visitors and site users who are converted into paying customers.
Ideally, SEO and digital marketing should cater to the intent of these users. What are the actual people looking at your content, and visiting your site, trying to accomplish? Even looking at data and analytics can risk missing out on this information. So even though keywords and query matching are important, the truly savvy business leader needs to be thinking about the intent of the end-user.
Is an SEO Company Worth It?
Even this brief introduction to SEO companies has already revealed that there’s a lot going on here. You might even be wondering, “is an SEO company worth it?” In short, yes. Investing in SEO is worth it for your company because this is a tremendous part of being able to reach, persuade, and sell to consumers online.
Is Organic Traffic Better than Paid Traffic?
However, there are reasons why this confusion begins at all. First, it’s easy to confuse SEO and search engine marketing (SEM). SEM, though, is the process of paying for advertising space on search engines, which is completely different from SEO. There are situations where SEM can be helpful – for example, if you pay to place yourself at the top of search results rankings, then you will increase your online presence more quickly. On the other hand, this will also cost more money because you have to pay continually to rank at the top of these lists. SEO, on the other hand, could be a better investment because, even though it may take longer to show results, your cost will not increase over time.
Furthermore, SEO is also helpful because it generates more organic traffic. Organic traffic is traffic that has come from search engines: it hasn’t been paid for and it doesn’t occur from users specifically typing your URL into the address bar. Organic traffic is important because it indicates that you are getting more users who are discovering your website for the first time. Therefore, you know they are already interested in the product and services you provide. With a strong SEO campaign, you can increase your organic traffic like this, which in turn will drive up your conversion rates.
Organic traffic is also important because the vast majority of online users will simply scroll past advertisements in order to see organic results. Furthermore, having an organic presence will also increase the amount of trust that people have in your website. Clearly, SEO is worth it because organic traffic is better than paid traffic, so generating a strong SEO campaign is an important part of succeeding in the current digital marketplace.
SEO Company Review
If you are looking for SEO companies, then it’s imperative to read a few reviews. Similar to other products and services, you should not partner with a company unless they are transparent with their prior results – and those results are good.
So, if other businesses in your industry report having a positive experience working with a particular SEO company, then there is a better chance that you will have a positive experience as well.
SEO Company Near Me
If you are looking for an SEO specialist, you may be looking for the “best SEO company near me.” Depending on where your company is based, this might include an SEO specialist near me, a local SEO company near me, SEO near me, an SEO agency near me, or SEO expert near me. You might also include a city name, such as an SEO company USA, an SEO company Los Angeles, or even an SEO company Mumbai.
However, our increasingly digital marketplace and world do mean that what counts as being “near” you isn’t necessarily just physical proximity or distance. Working or being based “near” the SEO company of your choice is no longer necessary.
Sure, if the best SEO company you can find happens to be an SEO marketing company near me, then go for it! On the other hand, you may want to expand your search results beyond your local market – by doing this, you may find that the best SEO consultant for your particular needs is not necessarily a local SEO consultant. There is something to be said for expanding your target geography beyond the best local SEO company.