SEO, or search engine optimization, has become increasingly important in digital marketing. As such, SEO competition has grown increasingly fierce, forcing businesses to conduct SEO market research in order to gain a competitive advantage. By looking for ways to improve their SEO, companies can ultimately attract more customers and increase revenue. One of the best ways a business can gauge its SEO performance is by performing an SEO competitive analysis, which involves researching competitor SEO tactics to improve their own search engine rankings.
Understanding why competitor analysis is important in SEO is essential to devising a good SEO strategy; you need to know what these analyses can offer your company and how you can implement findings into your own business practices. First and foremost, a competitor analysis can provide you with data on which SEO tactics are working for your rivals, and which you might avoid. It can also help you identify useful keywords in your field and get an idea of how to use them in context.
Platforms like Demandwell can help companies devise solid SEO strategies to outperform the competition. Demandwell was built to help B2B SaaS marketers drive demand, traffic, leads, and revenue, recognizing that although organic search should be the most efficient marketing channel for B2B SaaS companies, SEO success has been too complex, costly, or slow for many modern marketing teams to achieve. As a result, Demandwell arose to help SaaS marketers with proven strategies, data-driven insights, and straightforward workflows.
First, Demandwell works to help users drive efficient growth by simplifying SEO. Then, the platform leverages machine and human intelligence to generate personalized recommendations that drive SEO results at scale for businesses. Finally, Demandwell applies B2B-specific tactics to bring best-in-class SEO performance into reach for SaaS marketers, transforming research into leads. There is no doubt that the competition is tough in the SEO space, but Demandwell can help your business find ways to get around it.
SEO Competitor Analysis
An SEO competitor analysis can show you many things, most importantly the good and the bad in terms of your competitors’ SEO performance. You can use this data to make more informed decisions with your own business, hopefully boosting SEO and getting you on page one. SEO competitor analysis tools include organic research, backlink analytics, and social media reports. The best SEO competitor analysis tool for your business depends on what you’re hoping to find or achieve with your analysis.
Besides providing you insight into your competitors’ SEO tactics, a competitor data analysis can help you get a better sense of who they’re targeting and what services they’re offering. You can then develop your own practices and products around their shortcomings—filling in the gaps, so to speak, where the competition is lacking. This is a great opportunity for you to show your audience that you can give them something the others cannot.
The Demandwell platform provides actionable insights, unified reporting, and personalized recommendations to clarify your next best actions to optimize your SEO content for organic traffic and conversion. In this way, it complements your SEO competitor analysis and provides further direction on where to take your business.
SEO Competitor Analysis Template
If you are looking for ways to conduct a competitor analysis, you can use an SEO competitor analysis template for inspiration. You might also consider taking advantage of online competitor analysis tools or a website competitor analysis template. It can be helpful to look for tools and templates made specifically for businesses in your industry, as these can offer more personalized tips and tricks for getting started with competitor analyses.
Additionally, with Demandwell, you can get a complete view of how content performs across the entire organic funnel. Demandwell unifies analytics, search console, and platform data to un-silo SEO performance and illuminate rankings, brand impressions, traffic, and conversions over time. The platform’s SEO Campaigns feature creates focus around key business priorities and organic search initiatives, and makes running SEO programs as straightforward as running an ad campaign.
Further, Demandwell enables users to consistently see the exponential growth in traffic, leads, and search-sourced revenue that investors love. Demandwell applies proven systems to SaaS marketing so it can scale and adapt alongside you. These features can be incredibly valuable to businesses committed to SEO success in a high-growth SaaS company, planning a big website project, needing to improve their growth stack, or simply wanting more from their search partners.
SEO Competitor Analysis Checklist
Whether you’re conducting a website competitor analysis, a keyword competitor analysis, a competitor website analysis, or otherwise, having an SEO competitor analysis checklist can help ensure you don’t miss anything important. You may, for instance, be on the lookout for a specific keyword or phrase. Including those words on your checklist can remind you to look for them in your analysis. A website competitive analysis checklist should include the most important SEO elements to your business, as well as any additional information you feel you should be aware of.
Demandwell offers SEO Health Audit services, monitoring foundational site changes and alerting users when a change is needed to keep ranking. It then coaches through issues in site health that impact organic rankings. You can see how you can be positioned to rank with a comprehensive audit of your site’s infrastructure, content, and endorsements, taking into account your checklist items. Demandwell also helps you ensure technical optimization, allowing you to rest easy knowing your site is ready to perform in search and beat the competition. In addition, with Demandwell’s SEO audits, you can quickly see the critical issues that hold you back from ranking, and tailored recommendations on how to fix them.
What is SEO Competitor Analysis
Some may wonder: what is SEO competitor analysis? What is competitor analysis, and what does it entail? For a better understanding of how an SEO competitor analysis works, consider viewing an SEO competitor analysis report sample or competitor analysis example. Likewise, an SEO opportunity analysis example can help you find the right focus areas for your SEO efforts. Just because certain keywords and items rank high in one place doesn’t necessarily mean they’re going to yield results elsewhere, so it’s important to understand what works best in what context.
Demandwell offers a free Share of Search report to enable marketers to understand their search of search engine results relative to their competitors. The report helps you understand where you stand, in addition to providing actionable recommendations on how to improve. When you request a report, Demandwell will follow up via email to book time with you to talk through the report. It can also provide you with a share of voice calculator example for your specific needs. This share of voice calculator is unmatched in that it provides you with concrete numbers that can reveal exactly what you need to do next to come out on top as a company.
SEO Competitive Intelligence
SEO competitive intelligence describes the process by which companies gather information on their competitors, including their rankings, to gain a business advantage over them. These tactics are foundational to performing any kind of competitor analysis and can, in fact, help you draw up a robust SEO competitor analysis report. There are several different competitor analysis models that you can base your analysis on, and so you should do your research to determine what is going to provide the best information and most actionable insights for your company.
One of the most common models is the SWOT analysis, which stands for strengths, weaknesses, opportunities, and threats. The SWOT model makes it easy for businesses to keep track of the criteria they’re tracking and help them outline some of the key components of each category. Likewise, Porter’s Five Forces was developed by Harvard Business School professor Michael Porter to help businesses identify some of the key market forces in any given industry, the first of which is the intensity of competitive rivalry.
A competitor checker, as the term implies, refers to a system, tool, or method for keeping tabs on your competition. Competitor monitoring is critical to understanding SEO best practices and gaining insight into what’s working best within your particular space or industry. While there are a number of different checker tools available, the most important thing is to stay aware of your competitors’ activities and constantly be looking for ways to gain an advantage.
An online competitor analysis can be completed via a competitive analysis assignment. That way, you can clearly outline and define your goals and what you’re looking for in the analysis. It can even be helpful to perform a mock analysis to practice identifying SEO elements and compiling them into an informative report. Its ultimate purpose should be to provide your team with a framework for how to conduct a thorough analysis.
Demandwell’s PACE framework offers a similar method for ensuring SEO success. PACE, which stands for plan, attract, convert, and evaluate, is a proven model for effectively shifting content marketing programs from random swings and misses to consistent, repeatable growth. Similar to the way in which Edison designed the lightbulb, PACE arose from a series of failed efforts. He was eventually successful because he took the approach of combining human intuition and data feedback loops reinforced with a clear goal, discipline, and perseverance. This is similar to how your SEO and SEO competitor analyses can function with the right structures in place.