SEO Competitive Intelligence
When it comes to marketing initiatives, it is important for businesses to understand their strengths and weaknesses and act on them accordingly. However, odds are your business will not be alone in its industry, meaning your marketing success will always be measured against your industry competition. You should emphasize SEO competitive intelligence to understand how your marketing efforts match your competition.
Your business can use competitor analysis tools to understand the differences between your and your rivals’ marketing approaches across multiple categories. SEO analysis tools can accomplish feats like website competitive analysis and enlighten your team on how your website content and formatting offers benefits or disadvantages compared to your industry competition. These SEO analysis tools have become invaluable to marketing departments across every industry as they help guide content production strategy moving forward.
For newer marketing teams, or those interested in improving their SEO efforts, SEO competitive analysis may be a relatively new concept for you. To help break down the effectiveness of this approach, we will use this article to cover a few key ideas. We’ll discuss the definition of SEO competitive analysis, examples of these techniques, and how SEO competitive intelligence can help accomplish your marketing team’s SEO goals.
SEO content has become the backbone for many digital marketing departments as they attempt to reckon with the internet landscape. With so much information on the web and the ease with which new content can get published, it is important to find ways to surpass your competition and stand out. SEO competitive intelligence can provide the edge marketing teams need to make their SEO content superior in their industry.
SEO Competitive Analysis
SEO competitive analysis will look at a few areas to determine how your SEO strategy matches your competitors. When considering the best SEO competitor analysis tool for your business, there may not be a better approach than keyword competitor analysis.
Keyword competitor analysis lets your team see where your competition is outranking you in specific keywords and where your strategy needs improvement. You can also observe lesser-used keywords and gain new approaches for visibility on the internet. An example of such a competitive analysis tool is Demandwell’s Share of Search Audits, which can help users figure out how much web traffic they are getting compared to their competitors.
Using our SEO platform and expert personnel, our Share of Search Audits go above and beyond to make data and insight accessible for marketing teams. We have made data visualization simple and impactful while providing lots of insight into how to use the data provided. After utilizing a Share of Search Audit, a business can feel confident in its path ahead, developing a solid SEO content production strategy.
SEO Competitive Analysis Template
If you’ve never experienced SEO competitive analysis and seen the tools and reports involved, then understanding what information should be provided can be difficult. Luckily, an SEO competitor analysis template can help clarify what you should be asking for from your SEO competitive analysis endeavors.
Demandwell’s Share of Search Audit seeks to go above and beyond the standard for analyzing SEO competition for your business rival. Still, there are a few key features that any SEO analysis template should provide. You should be able to see a precise and helpful keyword analysis that allows your team to identify the areas where your content needs improvement. If you do not find a section identifying keywords of interest, then you may be looking at a lackluster template.
On top of the information provided, it is also important to consider how that information is organized. Data visualization can become quickly convoluted, especially when it comes to the information involved with SEO. If you come across an SEO analysis template with unclear data organization and presentation methods, or if the insights they are attempting to provide are unclear, then you may want to continue your search.
SEO competitive analysis is an initiative that should not be underestimated. Empowering your marketing team with the tools and insight you need to improve your SEO methods is essential to achieving the best results.
Competitor SEO Analysis
While we have mentioned this briefly earlier in this article, it’s important to emphasize that competitor SEO analysis has become so valuable in part due to how the internet has affected business marketing strategies today. Online competitor analysis may seem straightforward enough for businesses that offer products or services serving multiple national regions or who are working internationally, but even locally based businesses need to consider competitor SEO analysis for their marketing strategies.
The internet is likely the way that most of your customers will first discover your business’s information. When it comes to businesses offering products or services locally, the odds are that a customer in the area will search for terms that may point to your business if your SEO is set up correctly. This is why it is important to conduct competitor SEO analysis regularly. You need to understand if your business rivals are outperforming and gaining more visibility and how they are accomplishing such a feat.
This is another important point to consider when looking for a competitor analysis SEO template. Suppose the competitor analysis template you are using does not justify how your marketing team can use its information in their SEO efforts. In that case, it is best to find another example worth following.
SEO Competitive Analysis Tools
Fortunately for marketing teams, many SEO competitor analysis tools are currently available for businesses to improve their content strategies. Not all services are equal in quality, and our Share of Search Audit is an example of one of the best services available. Still, some other SEO competitive analysis tools may work well enough for some businesses, so let’s discuss some features that any SEO competitive analysis tool should offer to be effective.
The goal of your online competitor analysis endeavors should be to clearly identify what sets your competition apart from you when it comes to your SEO content strategy. A reliable competitor analysis SEO tool will be able to label these areas for you through the combination of data gathered and organized using software solutions and expert insight provided with human assistance.
Together, these two aspects provide strong SEO competitive analysis tools that can empower your marketing team for future SEO content success. This level of analysis could be very frustrating, if not impossible, for many marketing teams to manage on their own, so turning to outsider tools for assistance is a great way to progress toward your business’s success.
SEO Competitor Analysis Report PDF
The SEO competitive analysis tools in question should ideally generate an SEO competitor analysis report PDF. For example, you can request a free report from our Share of Search Audits tools here. A competitor analysis pdf should be where all of the data visualizations are shown for marketers to view and where the insight for your content production strategy will be clearly laid out. Think of this report as a competitor analysis guide, offering relevant and specific details related to you and your competition.
Thus, here is what you should be looking for in your competitor analysis report. Identify the key areas where your competition is overcoming your current SEO efforts. Content “gaps” are an important identifier as to where your content strategy is sorely lacking and where efforts should be focused moving forward.
It is crucial that your marketing team recognizes the importance of competitor analysis and begins the process as soon as possible. Your competition may even be observing your own experts, so making sure you can outpace them in the race to your customers is a key pursuit for your marketing goals. Try an SEO competitor analysis tool like Demandwell’s Share of Search Audit and see how these competitor analysis reports can assist your business goals.
SEO Competitor Analysis Checklist
To end this competitor analysis guide, let’s review your SEO competitor analysis checklist again. A strong SEO analysis example should offer reliable SEO competitive intelligence, detailing the gap between you and your competition and how you can proceed with your content strategy. Specifically, your SEO opportunity analysis can cover crucial details like keyword analysis, offering insight into the exact terms where your rivals are outranking you in search results.
Without SEO competitor analysis tools available, like the software-enabled solutions of Demandwell, understanding how to do SEO analysis of a website with the resources of a small marketing team would be incredibly difficult. Since you do have the opportunity to use these tools, however, you should strongly consider making the most of them for your content strategy.
Successful SEO content strategies can offer invaluable organic SEO visibility to your brand and empower your marketing goals in ways that many other endeavors in the digital landscape could not. Part of building a successful SEO content strategy is utilizing competitor analysis to find areas where you may be missing out on valuable traffic. It is important to treat this process with the significance it deserves, as the time and money allocated has the potential to produce dividends for your business.