Demandwell has developed an SEO content solution that combines the personalization of an agency with the scale of SEO content software. Follow a repeatable framework to publish more SEO content and get better results faster.
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traffic (typical results)
We’ve seen time and again in our customer base that marketers who publish at least one piece of content per week see results.
52+ pieces of content sounds daunting, if that’s the requirement for getting onto the scoreboard, but a little process goes a long way here.
In your SEO content, Google is now trying to quantify depth, relevancy, and actual expertise. They’re trying to weed out the people who are technically following the rules, but only answering questions at a kindergarten level.
So, do the following:
Consider your Aunt Glenda’s famous apple pie. She is a pie loyalist, serves it every year, gets better all the time, and bakes the best version of apple pie you’ve ever had. This type of pie would be rewarded by Google...it’s the clear expert, rich in experience and care.
Now consider a generic apple pie you can buy at the store. This pie could be brought by anyone and is created without the same level of care. While it is still technically a pie (to stretch the metaphor, a piece of content that technically follows all the rules) it’s not nearly as good as Aunt Glenda’s.
We often hear people saying that instead of trying to scale SEO content, they’re creating a small amount of “high quality” content.
This is missing the mark in a few ways.
The simple fact is that the algorithm can only understand what you’re writing about if you include target terms and related terms in your content. The highest ranking content has things in common. It’s ~1500 words long, and has a 1-2% keyword density, and serves a specific purpose.
Without being intentional about the terms you’re going after, it’s unlikely that you’ll happily stumble into creating a library of content that reflects your depth and breadth of knowledge around your area of expertise.
SEO is a competition between your domain and every other domain that’s seeking to rank for similar terms. If everyone in the game produces ~2 pieces of quality content each month, there’s no way to get ahead of the others
There’s a false dichotomy at play here. It is possible for content to be “high quality,” optimized for search engines, AND ALSO be created in high quantity. The right process and automation can bring this into reach.
It's the perfect domino effect that is helping us achieve our marketing goals in all areas.
Content Marketing Manager
It really is the most effective and smart approach to solving the SEO riddle.
Marketing and Sales Strategist
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