Publish More SEO Content That Ranks

Demandwell has developed an SEO content solution that combines the personalization of an agency with the scale of SEO content software. Follow a repeatable framework to publish more SEO content and get better results faster.

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Why do we recommend 52+ pieces of content?

Success metrics from at least 50+ pieces of content production:

280%

traffic (typical results)

440%

impressions

930%

ranking keywords

Recommended Volume

We’ve seen time and again in our customer base that marketers who publish at least one piece of content per week see results.

52+ pieces of content sounds daunting, if that’s the requirement for getting onto the scoreboard, but a little process goes a long way here.

Long and expert:

In your SEO content, Google is now trying to quantify depth, relevancy, and actual expertise. They’re trying to weed out the people who are technically following the rules, but only answering questions at a kindergarten level.

So, do the following:

Give the people what they want...lots of good info based on your expertise! Backlinko analyzed the #1 ranking pages for 11.8 million search terms, and the average page length was just under 1,500 words. It’s a bit painful, but it works. Going deep in your writing is valuable to the algorithm.
If you have thin content on your site (see AI content below), either update it or throw it out.

Consider your Aunt Glenda’s famous apple pie. She is a pie loyalist, serves it every year, gets better all the time, and bakes the best version of apple pie you’ve ever had. This type of pie would be rewarded by Google...it’s the clear expert, rich in experience and care.

Now consider a generic apple pie you can buy at the store. This pie could be brought by anyone and is created without the same level of care. While it is still technically a pie (to stretch the metaphor, a piece of content that technically follows all the rules) it’s not nearly as good as Aunt Glenda’s.

Quality vs Quantity

We often hear people saying that instead of trying to scale SEO content, they’re creating a small amount of “high quality” content.

This is missing the mark in a few ways.

1.

The simple fact is that the algorithm can only understand what you’re writing about if you include target terms and related terms in your content. The highest ranking content has things in common. It’s ~1500 words long, and has a 1-2% keyword density, and serves a specific purpose.

2.

Without being intentional about the terms you’re going after, it’s unlikely that you’ll happily stumble into creating a library of content that reflects your depth and breadth of knowledge around your area of expertise.

3.

SEO is a competition between your domain and every other domain that’s seeking to rank for similar terms. If everyone in the game produces ~2 pieces of quality content each month, there’s no way to get ahead of the others

4.

There’s a false dichotomy at play here. It is possible for content to be “high quality,” optimized for search engines, AND ALSO be created in high quantity. The right process and automation can bring this into reach.