Use SEO Better in Your Content Marketing Strategy

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There is a steep learning curve for SEO and organic growth, so is it even worth investing in? When done correctly, SEO can be a huge revenue driver with a high ROI as a long-term investment. Using Demandwell’s proven SEO framework, you can regularly publish enough SEO-optimized content to source a repeatable stream of revenue. Follow our guide and learn more about the role of SEO performance content in your content marketing strategy.

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SEO Content Marketing Strategy

In today’s busy, largely-online marketplace, you need to have a strong online presence if you want to truly grow your business. This is because most consumers turn to the internet first when they are looking for new products and services, so your business needs to be among the first results they see if you want to gain their business. To achieve this, you need to make sure that your business is ranked highly by search engines – and this is where search engine optimization, usually shortened to SEO, is critical. Having a strong SEO content marketing strategy in place will help you place your product and services in front of as many potential customers as possible.

At the same time, though, there are many factors that go into a successful SEO strategy. For example, it’s first important to highlight the differences between a content strategy versus SEO. The two do go hand in hand, since content performs best when SEO-ready; however, your content strategy usually focuses on the needs of potential customers while SEO focuses first and foremost on catering to search engines. So although they’re related, there are differences between content strategy and SEO.

At this point, it’s common to be wondering “well, then what is content marketing?” Unlike traditional marketing, which sells products and services directly, content marketing is about creating content that raises brand awareness and positive visibility. The content generated through content marketing is aimed at both customers and also for search engines: for customers, it gives them a sense of your business, while for search engines, it gives them more material to index and see what a good match your business is.

While there are many types of content out there (different businesses might focus on blog posts, whitepapers, videos, podcasts, or other types, depending on their industries and audiences), any type of content and any good content marketing strategy needs to work hand-in-hand with SEO.

SEO Content Strategy

When it comes to effective, high-quality SEO efforts, there’s just no replacement for high-quality content. If you do not produce high-quality content, and on a regular basis, then search engines will not have enough information to index the pages of your website and decide whether it’s worth ranking highly among users’ search results. As a result, your website rankings will suffer and your site traffic will fall.

When it comes to developing a strong SEO content strategy, then, it is important to focus on generating SEO-friendly content. And, if you’re wondering, “what is SEO content writing,” it’s worth knowing that this is the process of producing content specifically with SEO in mind for SEO content marketing.

There are several SEO content writing tips that it’s worth keeping in mind. A few of the most important points regarding content SEO include:

  • Pick the right keyword: Most types of content you produce will have a single focus keyword, so make sure you’re picking the right one to work. Do your research ahead of time and find a keyword that is relevant to the needs of your potential customers, with reasonable search volume, and then create content around it.
  • Do not produce duplicate content: While it might seem helpful to have multiple pages on your website that focus on the same keyword, this might actually signal to crawlers and search engines that your site is artificially inflating its keyword count. Specifically, if you produce duplicate content, then your website and its rankings could suffer as a result. Each keyword that you’re trying to rank for should have one page devoted to it.
  • Place keywords in the correct locations: There are certain locations where your target keywords should show up in the content created around them. Some of these locations include title tags, meta descriptions, headers, and throughout the body of the content itself.

However, it can be tricky and time-consuming – not to mention, just plain overwhelming – to  focus on all of these tips and put out content at a fast pace, on an ongoing basis. How is your company going to produce high-quality content at the same time? This is where it is helpful to take advantage of advanced SEO and content creation tools that can help monitor these kinds of parameters for you during your content creation processes.

SEO Content Strategy Template

If you are simply producing random blogs and articles focusing on a variety of keywords, and hoping to see positive results from this strategy, then you may end up being disappointed. Producing random content, even if it does contain your keywords, will not improve results measurably. Instead, using an SEO content strategy template can be helpful.

There are several parameters to keep in mind as you begin to look for and use an SEO content writing template, which include:

  • Define the larger topic or subject matter that your content will focus on
  • Define your target market, or the audience you intend to reach with your content
  • Target not only primary keywords but also related keywords that are within the target conceptual area
  • Ensure that you optimize content as it is created with on-page SEO and strategic linking

If you would like to take advantage of SEO-friendly website templates, then the SaaS B2B marketing software company and agency Demandwell can help you do exactly that. In this way, you have access to a page brief even before you begin the writing process, and having this kind of reference at hand will improve the quality of your content writing.

How To Integrate Content Marketing SEO

However, it’s not enough to simply prepare content marketing SEO – you’ll also need to integrate it into your current content marketing and overall marketing strategies.

If you are wondering, “why SEO and content marketing,” this comes back to one of the big ideas explored above: content is critical for SEO because without content for crawlers to index and identify your website by, your business can’t start ranking among search results. At all. 

So! Some important points to keep in mind, and the importance of content in SEO include:

  • Identify and list out the topics and keywords that your target market are looking for
  • Try to target long-tail keywords that can help you stand out from the crowd
  • Construct a page (or pages) building from individual, relevant topics
  • Consider setting up marketing streams (blogs, social media, etc.) for individual topics as well, giving yourself a place to post everything from product marketing announcements to helpful technical articles
  • Produce high-quality content on a regular basis
  • Compress all media files before you upload them, as this will prevent your website from slowing down
  • Create and place strong links when possible, as they will position your website as an authority in the field
  • Define success, set out key performance indicators (KPIs), and track them accordingly

If you can follow the majority of these strategies, then you should begin seeing results relatively quickly.

Differences Between Content Marketing and SEO

Despite all of this, you might still be wondering about the differences between content marketing and SEO. (Here it’s worth noting that even non-marketing professionals, such as business leaders, can find it helpful to take SEO and content marketing courses, which aren’t confined to one role!) In any case, content is king, SEO, so even though the two are two different things, they are closely aligned. Your content marketing should do the heavy lifting when it comes to SEO, ensuring that crawlers have plenty to work with then they try to index your site.

On a related note, you should be taking advantage of SEO content writing tools, including an SEO content creator, if you want to get the most out of every piece of content. Even a quick survey of SEO content examples will make it obvious that it takes a very particular set of skills to produce good content as an SEO writer. For instance, a good SEO writer will know how to handle on-page SEO, and how to segment their writing so that both site visitors and search engines can interpret it quickly and accurately.

SEO Optimized Content

SEO-ready content is the way to go if you’re serious about growing your business in online spaces, which means ensuring that it’s ready to go both on-page and off-page.

On-page SEO refers to all search optimization factors that impact the quality of individual webpages, so this is the primary type of SEO to keep in mind when producing content for your website. Taking advantage of SEO optimization tools, you can publish high-quality, relevant content that includes proper headlines, HTML tags, and images, which all provide places to include keywords. So if you handle this process properly, you’ll have included some extra copies of your most important keywords while also ensuring that visitors will find your site friendly, accessible, and easy to navigate.

Then besides on-page SEO, there’s also off-page SEO. This term refers to factors that will impact the ranking of your website without actually being on the site itself. For example, links from other websites that lead back to your own are among the most important off-page SEO factors.

Finally, it is also important to think about technical SEO. This refers to the overall architecture of your website. If your website is laid out properly, then it will be easier for search engines to index it, so technical SEO can also influence the ranking of your website.

Types of SEO Content

Beyond on-page SEO and off-page SEO, there are two main places where SEO becomes particularly important: on pages and posts. When looking at technical SEO versus content-driven SEO, it is critical to highlight the differences between these two items because each fulfills different purposes.

At its most basic, demand pages will cover a particular topic, while supporting posts will address a specific element of that topic in greater detail. For example, you may produce a page that focuses on content marketing as an overall topic and from there, create a post about a specific type of content, such as  podcasts. In general, pages are significantly longer than blog posts; however, you also shouldn’t make your blog posts too short. In addition, provide links from the posts back to the main page on that larger topicL this will improve the overall architecture of your site.

If you really want to get the most out of all of these pages, though, then it’s worth researching, investing in, and beginning to use SEO-specific tools and SEO content marketing strategies that will help you optimize your content as you go. In this way, you can ensure that not only visitors but also search engines can easily find the information they are looking for on your business’s website.

SEO Content Marketing Strategy continued…

If you are trying to get the most out of your company’s online presence, then you also need to be thinking about which content marketing definition you are working from. Ideally, content marketing describes the process of publishing content on your website that will meet the needs of your visitors. However, in addition to thinking about these visitors, you also need to consider the search engines that they are using to find your company.

If you are wondering, “what is SEO in digital marketing,” then it might help to keep in mind that one SEO definition is that SEO describes creating an online presence and content that will attract search engines’ attention, showing the algorithms that your content meets their users’ needs. While there are many search engines in use today, the biggest and most popular is still Google. This makes Google SEO particularly important, especially because the vast majority of consumers today will be turning to the internet first when looking for the products and services they need. So if you want to make it easier for people to find your website online, then you need to think about the various types of SEO.

If you are at the point where you’re still wondering how to “do” SEO, then it may be helpful to take a closer look at an SEO tutorial, particularly as this term pertains to mobile marketing. As more and more people around the world use mobile devices, it also becomes more and more important for you to use SEO techniques that can help people locate and access your content when using their mobile devices. This kind of cross-platform accessibility can go a long way toward improving the quality and reach of your marketing campaign.

Or, if you are wondering how to improve your SEO, keep in mind that even great content won’t do you any good unless people actually find it and engage with it. This is why SEO is all about improving the ranking of your web pages and search results alike. Even good, strong content will not necessarily rank highly on its own. For example, a well-written article that lacks relevant keywords may not rank well in searches for your industry, and especially not for the best keywords.

Because of this, you need to make sure that you choose the best keywords, customize your content marketing strategy, and make sure you can rank highly for the words and phrases that matter most to your business and industry.

What Is SEO?

So, what is SEO? We’ve covered search engine optimization itself, but it’s worth noting too that your SEO content strategy is also incredibly important to your digital marketing campaign. This is why you need to take a look at tools such as the SEO health scorecard provided by Demandwell.

When it comes to your SEO content marketing strategy, think of this scorecard as an SEO audit. This tool will track every element that goes into constructing a strong SEO campaign, and then it will actually flag the highest priority items for your business and website specifically. That way, you will know exactly what you need to do in order to improve your SEO campaign.

Likewise, this scorecard will also describe what each of the individual metrics that it includes means. This way, you can learn more about why they are all so important. Then from here, if you have questions and concerns, you can reach out to the professional SEO experts from Demandwell and learn more about what you need to do to improve the quality of your online presence. In this way, you can be sure that you’re getting the most out of your digital marketing campaign.

It is also important for you to think carefully about how you will be crafting your digital presence overall. Given that so many people use the internet while shopping for their next purchase, you need to make sure that you are not only ranking highly, but also that you are ranking highly for relevant terms.

This is why it is important for you to think carefully about your content marketing keywords. If you think about your digital marketing strategy in these SEO related terms, then you can place your content marketing campaign in a good position to generate more organic traffic for your website. This can also go a long way toward helping you improve your conversion rate.

How To Improve SEO

So, what do you need to do in order to improve your SEO? The first thing you need to do is optimize every piece of content that you publish. For example, when you are writing content, it is a common error to be only thinking about your visitors, but not necessarily search engines. Here, though, it’s important to keep in mind that SEO and content marketing go hand in hand. The only way that you’ll get the most out of your content is if you optimize it accordingly, but if you do construct SEO optimized content, then you can dramatically improve your SEO campaign, its reach, and its results. All of this can help you drive more organic traffic to your website.

This is one of the biggest benefits of working with Demandwell. By using the right software program, which Demandwell will provide along with access to experienced SEO specialists, you can dramatically speed up the process of effective content creation. With these options, you can also make sure that this content has been properly optimized to perform well and target your ideal customers. All of this can go a long way toward helping you maximize the ROI you see on your digital marketing investment.

Furthermore, if you have questions or concerns about your SEO campaign, then you will also have access to trained professionals who can help you improve the quality of your content marketing. These professionals can advise you every step of the way, making sure that you are ranking for the right terms and phrases. Also, keep in mind that you need to keep up with your keyword research, since the best terms today might not necessarily be the best options next week or next month.

These are all reasons why you need to make sure that you publish high-quality content on a regular basis. All in all, this can help you drive more organic traffic and qualified leads to your website, which in turn will lead to greater sales and revenue generation.

If you’re committed to SEO success through content production, the Content Production Suite makes it possible for anyone to drive impact with SEO. Let’s talk.

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