SEO Keyword Analysis for B2B Marketers

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SEO Shouldn't Be Difficult

While organic search should be the most efficient marketing channel for B2B SaaS companies, SEO fluency and success has been too complex, costly, or slow for many modern marketing teams to achieve.

With the Demandwell platform, you can now easily drive demand, leads, and revenue with streamlined processes, data-driven insights, and straightforward workflows that help you achieve your marketing goals and move the needle forward.

Drive Efficient Growth by Simplifying SEO

Narrow your SEO strategy and workflow from all the things that you could do to a simple, prioritized plan for what you should do to improve lead generation and ROI.

Leverage Machine and Human Intelligence

Use the Demandwell platform to combine human decision making and AI to generate personalized recommendations that drive SEO results at scale for your business.

Choose SaaS

Demandwell applies B2B-specific tactics to bring best-in-class SEO performance into reach for SaaS marketers, transforming research into leads.

Know What’s Working
& What to do Next

The Demandwell platform provides actionable insights, unified reporting,
and personalized recommendations to clarify your next best actions
to optimize your SEO content for organic traffic and conversion.

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Simplify Strategy

Expedite Content

Increase Revenue

Win SEO Through the Full Funnel

Get a complete view of how content performs across the entire organic funnel. Demandwell unifies analytics, search console, and platform data to un-silo SEO performance, and illuminate rankings, brand impressions, traffic, and conversions over time.

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SEO Keyword Analysis

Keywords are the search terms that you want your website to rank for. In relation to SEO, keywords are focus words that users enter when they perform a search query. Keywords describe the content on a particular web page. Ideally, when consumers conduct a keyword search to look for products or services related to your business, the search terms should direct them to your website. If your site is relevant to a particular keyword search, Google will show your page in its search results.

Keywords provide clues to Google on what your page content is all about. Using keywords frequently and correctly can help you get better search rankings and allow your target readers to find you easily.

There are two main types of keywords in SEO. Short-tail keywords, also known as head terms, are search phrases that are no more than three words long. Using short-tail keywords can help attract more visitors to your website and increase your online visibility. Because short-tail keywords are broad terms that users type in at the beginning of their customer journey, short-tail keywords have high search volumes. Hence, ranking for short-tail keywords can be quite competitive.

Long-term keywords are terms that contain more than three words. Long-term keywords are more specific phrases that people use as they get closer to a purchasing decision. Long-term keywords, unlike head terms, are less competitive and can help you attract more relevant visitors because they are more targeted to the user’s search intent.

In SEO, keyword analysis, also known as keyword research, is essential for determining which keywords are most commonly used in your industry or category. You may increase your page ranks by performing keyword analysis to determine which keywords are the most relevant for your website.

Keyword search volume indicates how many people enter a particular search query within a given time period. Knowing your keyword search volume can help you assess your website performance and promote variety in your content.

Using the best keyword research tools such as Demandwell can provide you with data-driven insights for more strategic SEO decisions. The keyword research tool from Demandwell can help you find the ideal keywords and key phrases to use in your content to improve your internet visibility.


Demandwell’s Keyword Coach can assist B2B SaaS marketers in prioritizing the right keywords based on competition, search volume, relevance, purchase intent, and other important metrics in order to generate leads and increase conversions.

Keyword Research

In SEO, keywords are used to help search engines understand what a site’s content is all about and also allow users to find web pages that are relevant to their search queries. Doing keyword research can help you figure out which keywords and key phrases to target and create content that answers questions for your customers to drive more organic searches.

Keyword research involves choosing topics that potential customers are looking for and determining the targeted keywords for which you would like to rank. By catering to the needs of your audience, you can increase your website’s conversion rate, or the percentage of your site visitors who complete the desired action. 

A keyword finder is a keyword research tool that can help you discover keywords and determine demand and competition for specific search terms. When it comes to Google keyword search tools, you may use a keyword finder, such as the Google Keyword Planner, to estimate the traffic volume of a keyword. Keyword traffic pertains to the number of searches for a specific keyword over a particular time period, which is often the average monthly search volume.

B2B marketers may use Demandwell’s keyword research tool to identify which relevant terms they should target. Unlike some traditional SEO agencies that might only focus on boosting the overall amount of website visitors without considering the quality of traffic, Demandwell provides both software and coaching to assist firms in developing organic SEO strategies.

Demandwell can assist you with keyword research and site auditing. Its SEO consultants can guide you on how to go from keyword to content by selecting the proper keywords, making plans, outlining content briefs, and tracking the performance of the content over time.

Google Keyword Planner

The Google Keyword Planner app can help you find new keywords, provide information on search phrases, and how keywords may evolve over time. The Google Keyword Planner can be used to generate keyword ideas for paid advertising campaigns and is also useful for organic SEO keyword research.

Google’s keyword planner tool enables you to identify target search queries that are relevant to your products and services. If you would like to know how to use Google Keyword Planner, you can access it by creating a Google Ads account.


The Keyword Planner can show trends and relevant statistics to help you select the right keywords for your paid advertisements. It can also provide insights into the keywords that people are using when they search on Google.

Although the Google Keyword Planner free tool is a valuable SEO tool for digital marketers, it does have certain restrictions. For example, users can only access a limited number of keywords in Keyword Ideas, and finding long-tail keywords may be challenging due to the limited amount of results returned.

B2B SaaS marketers may use Demandwell’s Keyword Intelligence and Outline Generator to build effective SEO strategies. The Keyword Intelligence solution from Demandwell allows it to generate contextually appropriate keywords in real time. Users may create SEO content briefs with only a few clicks of a button using Demandwell’s completely automated Outline Generator.

Keyword Tool

Using a keyword search tool such as Google Keyword Planner, previously known as Google Keyword Tool, can help grow your organic traffic. Google Keyword Planner may assist you in identifying new keywords and key phrases that will allow you to reach a larger audience that may be interested in your products and services. Furthermore, you may use Google Keyword Planner to measure your keyword’s search traffic and other key metrics, as well as monitor your keyword performance.

A free keyword finder can assist you in identifying the right keywords, search traffic, and content ideas for your website. Other software solutions may also provide you with information on your top competitors and the keywords they use. Some tools, on the other hand, may only give limited results for select niche industries, and estimations of keyword traffic and volume may be inaccurate.

Using Demandwell’s keyword tool can help users find the right SEO keywords example. With Demandwell, marketers may launch SEO campaigns centered on specific term categories. The keyword intelligence tool from Demandwell helps SaaS marketers develop content that will rank in search results. 

Demandwell’s platform gives businesses an overview of their SEO campaign at a glance, how their rankings have progressed over time, and gain insights into their content performance. Demandwell also provides personalized recommendations for the next best course of action and allows companies to publish demand pages with confidence.

Google Keyword Research

Using the Google keyword research tool and other free online tools can help you develop SEO strategies to propel your online success. For example, Google Search Console can help you improve your SEO performance by monitoring the health of your website. Search Console can show you whether your mobile website has any usability concerns and can help you understand how your pages are crawled by Googlebot. Search Console also analyzes the quality of your backlinks and how your content may be affecting your search results. Any changes in the quality and number of searches may affect the results generated by Search Console, and the keyword ranking data may not always be accurate. 

The SEO health audit from Demandwell can track changes to your website and notify you of any modifications that you need to make to maintain your page rankings. Demandwell can also coach you on how to deal with site health issues that may be affecting your organic rankings.

SEO Keywords List

Creating a list of keywords describing your business activities and matching what your target users are searching for is no easy task. Performing manual keyword research by utilizing Google’s search features and related search phrases is not only time-consuming but may not always yield the best results.

Using a keyword list generator can automate the process of generating and organizing keyword ideas that satisfy your requirements and are a good fit for your brand or business. It is important to keep in mind that not all SEO keyword tools are created equal. Some free tools can allow you to generate content ideas, verify backlinks and keep track of brand mentions on social media. Others may lack robust content creation features, and their software interface may be difficult to navigate. Also, users may not be able to access the premium features of free tools unless they switch to a paid version.

Best Keyword Research Tool

When generating the content, using an SEO keywords generator to come up with the right keywords may not be enough to capture your target audience’s attention and rank high in search results. In addition, a Google keyword tool has word limits that could affect your long-tail keyword research, which is critical for increasing website traffic and making it easier for web crawlers to find your site.

Businesses with an online store may benefit from using the Keyword Tool Dominator optimized for e-commerce to identify trending keywords on specific platforms. The free option of the Keyword Tool Dominator has a daily usage limit of two keyword searches per 24-hour period.

SEMrush Keyword Magic Tool is another online keyword generator for your SEO or pay-per-click campaigns (PPC). You can use SEMrush Keyword Magic Tool to create a keyword list and rank on the first page of Google. The free version of Keyword Magic Tool allows you to conduct 10 queries per day, including keyword analytics and domain name searches.

As one of the best keyword research tools, Demandwell can help you discover top-ranking keywords and how to incorporate them into your content. B2B SaaS marketers can run SEO campaigns the same way they run PPC campaigns using Demandwell’s SEO Campaigns platform tool, which is the first of its kind in the industry. Marketers can easily create a new SEO campaign based on the keywords that they want to rank for. Demandwell’s keyword intelligence tool allows users to identify the right terms to target and generate content that will rank in SERPs.

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