SEO Keyword Search Strategy for B2B SaaS

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The Proof is in the PACE

PACE: The Repeatable Framework for Organic Growth

Repeatable and predictable revenue requires a process for continuous, rapid improvement. By operating with our proprietary PACE process below, you will shift from chaos to confidence in your marketing efforts.

Our Solution


Demandwell uncovers what’s driving traffic now, what’s not, and builds a plan to get your content on page one.


Demand Pages exponentially increase discoverability and traffic for keywords that indicate intent to buy.


Demandwell uncovers the most effective conversion pathways and leans into them – ensuring that web visitors take action.


Our platform reviews plan performance, then makes adjustments and suggestions on what to do next.

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Our Mission is Simple

We Help Others Grow

From the beginning, our goal has been to help others grow. We didn’t get here without help, and we’re here to help you. We know that you’ll always have another summit to climb, we’re in this for the long haul.

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More Deals “Closed-Won”

Traffic alone isn’t enough, so we don’t stop there. We help you execute through the funnel, from improving discoverability and organic traffic all the way to your sales team marking the deal “closed-won.”

More Web Traffic

Growth begins with having more people visit your site each month. Let’s create a content plan that will grow the type of users you want to attract.

More Conversions

Increasing conversion rate at a single point in the funnel creates a tidal wave at the bottom. Let’s A/B test our way to sourcing high-quality prospects.

More Revenue

Driving high-intent visitors to your site, and optimizing conversion rate of that traffic leads to better prospects for sales, and more deals marked closed-won.

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SEO Keyword Search

Companies may find converting people into paying customers to be challenging. It’s possible that their particular industry contains a lot of competition. People can often take a longer time to choose a specific company to buy from because of the large number of choices. If a company wishes to earn a conversion to paying customers, they should develop a strong content marketing strategy.

Content marketing can assist companies with generating a well-built online presence. When a potential customer searches for products and services a company provides, a company’s online presence can possibly make sure their website is among the top results that show up in search engines rankings. Determining how well a company’s content marketing performs might require the use of a content platform.

Content platforms manage, collect, and track content in one location, allowing the user the accessibility that can possibly save the user time and resources. Demandwell offers companies a content marketing platform that provides users with tools that can help maximize their content’s SEO (search engine optimization) performance in order to improve a company’s overall content strategy.

A keyword search tool can come in handy for companies that seek to improve their online visibility. SEO keyword search tools like the ones Demandwell can offer the insights that can potentially improve content marketing strategies, allowing target audiences to easily find a company’s website.

Demandwell can help companies across several industries create and scale SEO campaigns based on a number of factors. Utilizing SEO as part of a content strategy can yield financial rewards, but only if a company has the patience to keep on top of performance tracking and content creating.

What Is SEO

Knowing what is SEO can be just as important as knowing how to effectively use it. SEO is a method to improve the quality and quantity of website traffic that originates from search engines via the use of particular search keywords. The main element of SEO is to find the most effective keywords that will attract visitors. The entire process hinges on how to integrate SEO and content.

Businesses that want to gain more website traffic can use several SEO techniques. Examples include:

  • On-page SEO: the process of optimizing a website’s content to match search engine criteria.
  • Off-page SEO: the process of getting external links that lead back to a specific website. The more external links a website has, then search engines will better realize that the website is an authority in its field.

Demandwell’s expert consultants can help coach companies in order to improve their SEO practices. They can also help keep companies stay up-to-date with SEO techniques, including on-page SEO and off-page SEO techniques. Search engine trends and techniques are sometimes in flux. Staying updated with the latest data can keep a company at the top of search results instead of being stuck at the bottom.

SEO And Content Marketing

How is SEO related to content marketing?

SEO and content marketing are linked together in content strategies. Content should contain the most effective keywords that attract visitors to a website or a call-to-action. Content is usually what attracts visitors and potential customers to a website. That’s why content is important to online marketing strategies.

Demandwell’s software and consultants can coach companies to build their content strategy using a repeatable approach designed for content marketers. This technique is called PACE. PACE stands for each step of the process.

  • Plan: Determine what organic search methods will be used to attract and convert attention.
  • Attract: Execute the plan.
  • Convert: Guide the audience toward the desired outcome with conversion rate optimization.
  • Evaluate: Monitor how well the plan is performing.

Demandwell can help companies use PACE to develop SEO strategies that might attract web traffic and turn leads into sales. Demandwell can help companies get leads for nearly any business with the PACE method as well as an assortment of software that can optimize nearly every SEO strategy.

SEO Content Marketing Strategy

Using a keyword research tool can only get a company so far with their SEO content marketing strategy. Tracking and analyzing the results of an SEO content marketing campaign can help ensure a company gets the results they aim for. Tracking these metrics is similar to tracking those of other types of marketing campaigns.

The Need-To-Lead Funnel by Demandwell is an SEO performance tracking tool that reports on every stage of search activity and visualizes information like organic search experience activities, website traffic, and the ensuing leads. Users don’t need to know the minutia of how to track SEO metrics because the Need-to-Lead Funnel can show them everything they need to know in one window. Users can view the funnel across different time frames and see weekly, monthly, and quarterly reports.

Marketers can still use a Google marketing platform to help them with their SEO tracking, but the Need-To-Lead Funnel offers easy metric reporting at a glance. This reporting software can help companies create content that’s powered by more popular keywords. This content can possibly help potential customers discover a company’s site which may result in that person converting to a sale.

Keyword Tool

A keyword tool can be used while creating an SEO content marketing strategy. A keyword explorer can find the most effective keywords that can be used in online content. Using a keyword planner tool or a keyword finder might increase the visibility of content. Demandwell is one of the best content creation tools because it helps companies modify their content creation process while focusing on SEO keywords.

Demandwell’s Keyword Coach offers its users access to a list of relevant keywords that can be prioritized by competition and search volume. Users can monitor how their website is currently performing with them. Immediate keyword reporting can keep companies on top of their site’s performance, allowing them to create new content as soon as possible. The Keyword Coach is a capable keyword planner that can rank what keywords are most important to a company’s content strategy.

Demandwell’s SEO Scorecard is an SEO metrics tool that can make sure a website can be easily indexed and navigated by web crawlers and visitors alike. The tool looks at a site’s visible content and other elements that show up in search results. It can also check the site’s links and gauge how well the pages interact with themselves and others. The Scorecard can generate a health score for each of these components. Companies can then see the problems affecting their site, allowing them the chance to fix them before the site rank any lower in the search results.

Google Keyword Tool

Google keywords should be focused on when researching the most effective phrases to gain web traffic because Google is probably the most-used search engine in the world. Google keyword search volume may be higher than what other search engines experience.

Google Trends can be helpful with keyword research. However, the Google keyword tool can provide some insight into keyword performance by using Google keyword search metrics. Google Keyword Planner can help companies find words and phrases that are related to their particular products or services. Marketers can see how often those words and phrases are searched over a span of time.

Google Keyword Planner is specifically designed for use with their Google Ads program. It can be a powerful aid to help businesses prepare a budget for ad campaigns. However, it’s only really effective in paid ads keyword research. While it can present a general sense of a keyword’s performance, it won’t be extremely helpful in determining the SEO needs for a content strategy.

Companies are free to use the Google planner tool, but Demandwell offers a more relevant Google keyword generator that can possibly better suit an SEO strategy. Unlike the free Google keyword search tool, Demandwell’s software can help make it easy for companies to use keyword research to create SEO content outlines.

Best Keyword Research Tool

Using the best keyword research tool or a keyword generator can help SEO content strategies, but companies should also use the SEO data they’ve gathered and put it into action. If a business wants their SEO strategy to succeed, then they should form a content plan.

A content plan can incorporate all of the marketing assets and processes that a company can utilize in order to reach its SEO strategy goals. A content plan’s assets are often the most important images and information that need to be included on every piece of content.

A content plan also sometimes includes information relating to a campaign’s overall goals, timeline, and who is responsible for producing each piece of content. Quickly and easily providing marketers with the information they need can see a company achieve their goals much faster than a company that does not.

Demandwell’s Content Plan can help companies and marketers organize their content creation workflow. Demandwell users can use the platform to see every step they need to perform so they can create websites that scale organic growth. Current and future content can be managed from the Content Plan, making it easier to track every stage of development. The Content Plan can provide a template to outline SEO content with the best keywords. A well-rounded content plan can play an essential role in any SEO content strategy.

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