Turn Organic Search Into a Source of Repeatable Revenue

Attract more high-intent web traffic that converts into leads.

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SEO Shouldn't Be Difficult

While organic search should be the most efficient marketing channel for B2B SaaS companies, SEO fluency and success has been too complex, costly, or slow for many modern marketing teams to achieve.

With the Demandwell platform, you can now easily drive demand, leads, and revenue with streamlined processes, data-driven insights, and straightforward workflows that help you achieve your marketing goals and move the needle forward.

Drive Efficient Growth by Simplifying SEO

Narrow your SEO strategy and workflow from all the things that you could do to a simple, prioritized plan for what you should do to improve lead generation and ROI.

Leverage Machine and Human Intelligence

Use the Demandwell platform to combine human decision making and AI to generate personalized recommendations that drive SEO results at scale for your business.

Choose SaaS

Demandwell applies B2B-specific tactics to bring best-in-class SEO performance into reach for SaaS marketers, transforming research into leads.

Know What’s Working
& What to do Next

The Demandwell platform provides actionable insights, unified reporting,
and personalized recommendations to clarify your next best actions
to optimize your SEO content for organic traffic and conversion.

Drive Demand

Simplify Strategy

Expedite Content

Increase Revenue

Win SEO Through the Full Funnel

Get a complete view of how content performs across the entire organic funnel. Demandwell unifies analytics, search console, and platform data to un-silo SEO performance, and illuminate rankings, brand impressions, traffic, and conversions over time.

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SEO Keyword Software

It’s no exaggeration to say that search engine optimization, or SEO, can make or break your business. If you want to succeed in today’s marketplace, then you need to be visible online, and if you want to be visible online, then you need to show up among the top search results – and you can only do this if search engines think your site is relevant enough. So SEO is about using keywords, often found in your content or your website itself, to drive unpaid traffic to your site, and that’s why it’s so make-or-break for the modern business. 

In addition, the keywords you’ll need to be using are dependent on your industry. You’ll need to consider what words or phrases people use when looking online for products and services like yours. Then, in order to attract those people to your site and entice them to buy from you, you need to use those words too, so that  that your website ranks highly for those key search results and phrases. This in turn will help you maximize your lead generation and boost your conversion rate. 

This is where SEO keywords can be helpful. Plus, because so many people  use Google as their primary search engine, you need to prioritize your Google ranking. And this is where SEO keyword software matters.


For those who might be  wondering, “what is SEO,” this stands for search engine optimization. The acronym “SEO” refers to all the practices that go into designing an online presence (website,content, and/or social media) to meet the needs of search engines, which are trying to find the “best” matches for the keywords that users search for. So SEO can include using keywords on your website, in your content, and on your social media.

When you prioritize SEO, you can improve your search results ranking for certain words and phrases that matter to your industry. The higher you rank among the search results that people see after searching for those words and phrases, the more they might visit your site, and the more traffic you’ll generate – which in turn becomes lead generation, conversion rates, and sales! 

When it comes to Google keyword search, then, it is important to take a look at how frequently people search for certain words and phrases. For example, if the Google keyword search volume for a certain word is particularly high, this means that people commonly use that word or phrase when looking for something specific. So when you use an SEO keywords example, you will be able to target keywords that have relatively high search volumes – or, in other words, that search engine users often type in. 

At the same time, it is important to keep in mind that keywords with a relatively high search volume will probably be more competitive as well. As a result, there should be a balance between targeting keywords that people use a lot and then targeting keywords that are not as competitive but still bring you business. This is another area where SEO keyword software can be helpful.

Keyword Finder

First, it is important to make sure you’re using a keyword finder on a regular basis. This is because, in addition to the common keywords that you can probably think of right off the bat, it is important to look for related keywords too, which might be less competitive but also useful. And a keyword tool can help you find these different versions and combinations.

For example, you might consider using a tool such as Keyword Suggest, which will review the words and phrases that are important for your industry. From here, this tool can help you come up with related keywords as well.

For example, if you work in the restaurant industry, then it probably makes sense to prioritize keywords such as “restaurants near me” as a part of your SEO campaign. However, there are similarly important keywords and phrases for every industry, and a good keyword tool can help you figure out what these are, plus some ideas of how to use them for compelling SEO. 

If you run a small business, though, then you probably have a lot to do on a daily basis, so you won’t be able to think about keywords all the time. Advanced tools can help you stay on top of trends without sacrificing all of your time: for example, if you’re still wondering how to find keywords, then it is important to leverage advanced SEO tools. This way, you will be able to focus on other areas of your business without sacrificing the quality of your digital marketing campaign.

Keyword Research

However, a keyword finder tool is only one aspect of keyword research. Other aspects include conducting Google keyword research on a regular basis (though tools can help with this), or keyword analysis. 

Keyword analysis acknowledges that the important keywords in your industry will rotate on a regular basis. In other words, just because a keyword is important today doesn’t necessarily mean that it will remain this important next week. Because things change so quickly, you need to make sure you’re keeping up, and using keyword research tools makes this so much easier.

By using keyword research tools, you will be able to keep track of keyword search volumes as these change over time. This way, if you realize that a certain keyword has a relatively high search volume even though it is not that competitive, then you might have located an opening for your business in a competitive industry.

From these examples it should be clear: the only way that you can really keep up with changing SEO keywords is by using SEO keyword software and tools, including Google keyword research and keyword explorers. For example, these might help you locate and  target long-tail keywords, which are phrases that are slightly  longer but often less competitive. These terms might be incredibly specific to your industry and could represent an opening that you can target. Or, keyword research might show you which keywords that your competitors are targeting, letting you avoid their mistakes and duplicate their successes. However you eventually use your findings, it  is critical for any savvy business leader to be  conducting keyword research on a regular basis.

Keyword Tool

If you’re looking to improve your success rate with keywords, there are several tools and options you can choose from. It’s important to note, though, that if you’re looking for the best keyword tool, the answer will depend on your industry and also on what you want to do with that tool. For example, a Google AdWords keyword tool might be helpful in some situations, but as a free tool it can only get you so far. Even though a free keyword tool is a great way to start in this field, free options won’t necessarily be tailored to meet your industry. Instead, if you invest in a premium or paid tool, you’ll get access to more features and you’ll be able to improve the success of your digital marketing campaign.

For example, you might want to start with a brainstorming keywords tool. Using this kind of tool can be a great way to get all of your ideas down in one place. Then from there, the tool can provide you with other keywords that might be important based on what you already have, and you  can figure out which keywords it would make sense for you to target as part of your digital marketing campaign.

Another option that might be helpful is a keyword mapping tool, which will help you see how certain keywords are related to one another. In this way, you can structure your digital marketing campaign and prioritize your resources appropriately. Also, if you want to make sure that you’re getting the most out of these tools, then it might be helpful to partner with trained digital marketing professionals.

Keyword Planner Tool

One additional tool that you should consider taking advantage of a keyword planner tool. A keyword planner tool is important because it allows you to structure, prioritize, and track keywords over time. For example, you might want to use a Google keyword planner to track which keywords are important to your industry. Once you’ve learned this, then you can figure out where you rank for certain keywords, how those keywords might rise and fall in use as the year progresses, and when you need to increase the focus of your digital marketing campaign to match those trends.

Luckily, if you are looking to use a Google keyword planner tool free, the good news is that this is a cost-effective way to identify certain keywords and figure out what other keywords might relate to the ones in your industry. On the other hand, though, a Google keyword planner free tool is only going to get you so far. It’s often best to think of free tools as surface-level options: they’re good for a first look, not a deep dive. The Google keyword planner, for instance,  can help you identify keywords you could target as a part of your digital marketing campaign – but if you’re serious about obtaining the best results, then you need to invest in more powerful tools that can do more for your digital marketing campaign.

Working  with a trained digital marketing professional can make a tremendous difference here. An SEO  consultant, for example, can help you figure out which SEO tools or SEO keyword software might work the best for your specific business, and teach you how to use them. In this way, you can make sure that you are getting the most out of these tools, maximizing your ROI for your digital marketing budget. All of this is critical if a business intends to be competitive and succeed in the modern marketplace. 

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