SEO Keyword Strategy Coaching

Attract more high-intent web traffic that converts into leads.

Request a Demo

The Proof is in the PACE

PACE: The Repeatable Framework for Organic Growth

Repeatable and predictable revenue requires a process for continuous, rapid improvement. By operating with our proprietary PACE process below, you will shift from chaos to confidence in your marketing efforts.

Our Solution

Plan

Demandwell uncovers what’s driving traffic now, what’s not, and builds a plan to get your content on page one.

Attract

Demand Pages exponentially increase discoverability and traffic for keywords that indicate intent to buy.

Convert

Demandwell uncovers the most effective conversion pathways and leans into them – ensuring that web visitors take action.

Evaluate

Our platform reviews plan performance, then makes adjustments and suggestions on what to do next.

Learn How PACE Could Work For You

Let’s Grow

Our Mission is Simple

We Help Others Grow

From the beginning, our goal has been to help others grow. We didn’t get here without help, and we’re here to help you. We know that you’ll always have another summit to climb, we’re in this for the long haul.

Let’s Grow

More Deals “Closed-Won”

Traffic alone isn’t enough, so we don’t stop there. We help you execute through the funnel, from improving discoverability and organic traffic all the way to your sales team marking the deal “closed-won.”

More Web Traffic

Growth begins with having more people visit your site each month. Let’s create a content plan that will grow the type of users you want to attract.

More Conversions

Increasing conversion rate at a single point in the funnel creates a tidal wave at the bottom. Let’s A/B test our way to sourcing high-quality prospects.

More Revenue

Driving high-intent visitors to your site, and optimizing conversion rate of that traffic leads to better prospects for sales, and more deals marked closed-won.

Let’s Grow

SEO Keyword Strategy

Are you a savvy business leader looking for a way to get the most out of your business’s online presence? If so, then you may be taking a look at SEO keywords, wondering how you can get the most out of your keyword research process as you try to reach your target audience and convert them into customers. In this space, it is critical to develop a strong SEO keyword strategy, and this starts with conducting the appropriate keyword research.

At this point, you may be wondering, “what is SEO?” This is the process of tailoring your online presence to meet the needs of search engines, which index or define every website that could be related to a user’s search and decide whether they fit. Because of this process, keywords become one of the most important parts of search engine optimization. Keywords often match users’ own search terms, and so they tell search engines that your content is relevant to those users’ needs.

However, before you can begin optimizing your content, you need to figure out what keywords you are going to base your content on. Keyword research is important because it helps you understand what type (or types!) of content you should be creating, and how you should optimize it, in order to improve your search results rankings.

Scope is also important. Keep in mind that there are billions of possible keyword combinations out there, and they also show up in different languages too. It is impossible to target them all, so you’ll need to have a strategy for figuring out what keywords and phrases you will plan to target.. For starters, you need to find keywords that are relevant to your business and that are searched regularly; however, they cannot be too competitive either. If there are a lot of businesses that are trying to rank for the same term, then you will have a difficult time competing with all of them and showing up high among the search results. This is why you have to think carefully about the terms and phrases you will be targeting.

Fortunately, this is not something you have to do on your own. There are both keyword research tools and digital marketing professionals that can help you get the most out of your keyword research strategy. In this way, you can improve the quality of your online presence and improve your search results rankings.

SEO Keyword Strategy Template

If you are taking a closer look at your SEO keyword strategy template, then you are probably comparing this to other SEO templates, wondering if you have a good one. If this is the case, then it might be helpful to take a closer look at an SEO keywords example. Or if you are wondering how to do keyword research step-by-step, it is important to keep a few important points in mind, which include:

  • Relevance: You need to make sure you are producing content that is relevant to the needs of your visitors. This is where you need to think about search intent. If someone is typing in a specific word or phrase, what is that this person is looking for? Your content will only rank well if it meets the needs of your specific users. One way to think of this is that you need to make sure that your content is the best resource possible for that query. That way, you can make sure your website, or at least your content, lands at the top of the list of search results that the user sees.
  • Authority: You also need to make sure that your content is authoritative. In other words, you need to do everything you can to position yourself as an authority in your field. For example, you may want to collect a lot of external links that point back to your website. If Google sees that there are a lot of other websites that are pointing back to your website, then it will correctly recognize you as an authority on that topic and will direct more users to your site.
  • Volume: You also need to think about the volume of that specific search term. You may be able to rank highly for a term; however, if no one ever searches that term, then your high ranking isn’t going to mean anything to your website traffic and conversion rates.

If you are trying to put together a strong SEO keyword strategy template, then these are some of the most important factors you’ll need to consider. Plus, if you think about this ahead of time, then you can place yourself in the best position possible to be successful. This means that you can drive more traffic to your website and increase your conversion rate, leading to greater revenue generation down the road.

SEO Keywords Tool

If you are looking at an SEO keywords list, then you may want to use an SEO keywords tool that can help you get the most out of your search engine optimization strategy. Luckily, if you are looking for the best keyword research tool or the best keyword tool, there are plenty of options available to you, which include:

  • Moz: Moz is often seen as one of the best free keyword tool options available today. Based on a single keyword you select and input, Moz can help you find others that might be related to your original term. Moz can also help you improve your search results ranking.
  • SEMRush: SEMRush is one of the most comprehensive tools out there. SEMRush keyword research is a great way to address all components of keyword research comprehensively. Also, if you are willing to pay for this tool, then you will have access to all information you could possibly need.
  • Google Keyword Research: The vast majority of people still use Google as their search engine of choice when looking for something they require. That is why you should use this tool: to keep an eye on Google keyword search volume. You can also use this tool to keep an eye on how competitive particular terms are.

Every SEO keyword strategy tool is different, and each one brings something different to the table. Because of this, there is no one “best” choice for every business, and instead, you should be thinking carefully about which tool is going to work best for your specific needs.

How To Choose Keywords for SEO

If you are wondering how to choose keywords for SEO purposes, then you may also be wondering how to do keyword research for free or how to do keyword research for blog. Likewise, if you look at planning materials such as an SEO action plan PDF, then you’ve probably realized that keyword research for blog posts is very important.

Ultimately, knowledge is power. That is why Google and numerous other search engines continue to act as the gateway to the internet’s extensive amounts of knowledge. The vast majority of online experiences begin with a search engine. Therefore, you need to keep track of how search engines rank their results. If you do this, then you can put your information in front of people who use search engines, in turn driving more traffic to your website.

Your goal is to connect the knowledge you have with the individuals who are seeking it. Search engines are going to act as the gateway between these two parties. So, if you want your gate to show up first, then you have to display this information better than other people who are trying to push the same products and services to this same target audience. Here, the goal is not to force-feed your information into the brains of visitors, but more to simply allow your information to be discovered by individuals seeking this particular type of content.

This is another place where keyword research is so important. You need to conduct keyword research in order to gather information on the market you’re aiming for. Among other things, you need to understand how competitive the market is, how much demand there is for the kind of products and services you provide, and how you can meet the needs of your users better than competitors could. For instance, consider: what is your target audience and ideal market looking for? How are they searching for it? If you are able to answer these questions, then you will be better able to conduct a strong search engine optimization campaign.

And if all of this sounds like a lot of work, that’s because it is. Fortunately, this is not something you have to go through on your own. Instead, there are plenty of useful tools and helpful SEO strategy professionals who can help you get the most out of your digital marketing experience. With access to the right data and the right analytics, you can dramatically improve the quality of your SEO campaign – and the results that you get from it.

How To Do Keyword Research

Having heard all the benefits now, you may be wondering how to do keyword research. It’s worth keeping in mind that there are plenty of types of keywords in SEO, which is where a keyword generator can be helpful. When you use one of these tools, you don’t have to manually conduct keyword research. Instead, you focus on using your keyword research to answer a wide variety of questions, such as:

  • What are various subtopics you may want to target underneath your main topic?
  • Is it possible to target multiple keywords on the same page?
  • What type of content are your users looking for if they are searching specific phrases?
  • How can you create content for each individual part of your sales funnel?

If you are able to find the answers to these questions, then you are well placed to create a strong content strategy that will help you connect with people who are genuinely interested in the products and services you provide. This can go a long way toward ensuring the success of your business.

Keyword Research Tips

Ultimately, if you are trying to get the most out of your keyword planner tool, such as a Google Keyword Planner, there are a number of keyword research tips you should keep in mind. A few examples of these tips include:

  • Make sure you conduct keyword research on a regular basis. This is a journey, not a destination, and there isn’t a set point where you’ll be able to simply stop working on it!
  • Keep in mind that you need to balance the volume and competitiveness of certain search terms.
  • Investing in the right tools can help you save a lot of time on your keyword research.
  • Figure out when you should group certain keywords together vs. splitting them apart.

All together, these tips make for a good starting point for anyone trying to improve the quality of their digital marketing campaign. If you are looking for a way to improve your keyword research, then you need to work with the right tools and professionals. 

However, keep in mind too that you do not have to go through this alone. You need to make sure that you stay on top of your keyword research because the relevance of certain terms and phrases will change over time. If you can keep up with changes faster than your competition can, then you will be able to meet the needs of your users better.

Your Journey to Successful SEO Starts Here

Let’s Grow