SEO Keyword Tracking and Content Management

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SEO Shouldn't Be Difficult

While organic search should be the most efficient marketing channel for B2B SaaS companies, SEO fluency and success has been too complex, costly, or slow for many modern marketing teams to achieve.

With the Demandwell platform, you can now easily drive demand, leads, and revenue with streamlined processes, data-driven insights, and straightforward workflows that help you achieve your marketing goals and move the needle forward.

Drive Efficient Growth by Simplifying SEO

Narrow your SEO strategy and workflow from all the things that you could do to a simple, prioritized plan for what you should do to improve lead generation and ROI.

Leverage Machine and Human Intelligence

Use the Demandwell platform to combine human decision making and AI to generate personalized recommendations that drive SEO results at scale for your business.

Choose SaaS

Demandwell applies B2B-specific tactics to bring best-in-class SEO performance into reach for SaaS marketers, transforming research into leads.

Know What’s Working
& What to do Next

The Demandwell platform provides actionable insights, unified reporting,
and personalized recommendations to clarify your next best actions
to optimize your SEO content for organic traffic and conversion.

Drive Demand

Simplify Strategy

Expedite Content

Increase Revenue

Win SEO Through the Full Funnel

Get a complete view of how content performs across the entire organic funnel. Demandwell unifies analytics, search console, and platform data to un-silo SEO performance, and illuminate rankings, brand impressions, traffic, and conversions over time.

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SEO Keyword Tracking

SEO keyword tracking is a critical component to any marketing strategy. When effectively optimized, keywords are an excellent tool for promoting organic growth. Due to the increasing number of consumers in the online space, it’s important for businesses to be aware of what’s driving traffic at any given time. When a customer is looking for a specific product or service, they’ll type relevant keywords or key phrases into a search engine. For instance, someone looking for Christmas gifts might plug the phrase “top Christmas gifts for 2021” into the search bar. A consumer shopping for a new kitchen rug will naturally type in something along the lines of “kitchen rug.”

By tracking keywords, businesses can get a better sense of what customers are interested in and see where their content ranks on search pages. The goal is to rank as high as possible, since consumers tend to click on the first few results that pop up. Higher visibility attracts more customers to your website, which is the ultimate aim of a successful SEO marketing strategy. There are a number of SEO rank tracking tools that companies can utilize to help manage keywords and track rankings. These include SEMrush, Ubersuggest, and the Google Keyword tool.

Demandwell helps companies determine which keywords to track and build content around as part of an organic SEO strategy. Tracking keywords is one of the best ways to assess your SEO ranking as a business and plan next steps to either improve or maintain that ranking. Additionally, remember the importance of keyword tracking tools. These can help you easily determine which keywords are most relevant for your business, help you keep better track of your keyword usage, and identify opportunities for improvement. Tracking tools help you get the most out of your keyword tracking process and assess the most useful—or least useful—keywords for your particular brand or product.

What is Keyword Tracking?

So, what exactly is keyword tracking? Keyword tracking describes the process by which companies track and evaluate how well their employed keywords are performing, and monitor the ranking of their website based on certain keyword criteria. In addition, keyword tracking provides critical insight into your targeted audience’s interests and whether or not they’re actually searching for a particular keyword or phrase. 

Being aware of how your rankings fluctuate over time can give you a good idea of your overall SEO performance. Keyword tracking tools or a keyword explorer can show you which keywords are bringing in traffic and which ones are struggling to perform. They might also help you monitor location-specific keywords so that you can get a better sense of which keywords are more popular where. While keyword tracking is a multifaceted process that often involves a number of complex variables, it’s crucial to achieving high SEO rankings and increasing your website’s visibility.

Demandwell consultants can coach businesses to select, track, and develop a content strategy for the keywords their target audience is using. By researching what’s currently driving traffic, Demandwell is able to build your business a custom plan to exponentially increase discoverability and traffic for keywords that indicate intent to buy, ultimately getting your content on page one. 

Keyword Ranking in SEO

Keyword ranking is one of the most important factors in SEO. High quality, relevant content plays a critical role in helping companies achieve high rankings on search engines. A keyword rank checker can show you how each of your keywords are currently ranking, as well as which pieces of content are best utilizing those keywords. 

Although keyword ranking in SEO can be a challenging process, there are several different available tools to help you track keywords and manage your content. You should also track your real time keyword ranking, or the position of your keywords at the present time. For real-time keyword ranking, Google offers a special software to help businesses keep track of their most up-to-date rankings. This is a great tool to take advantage of if you’re looking to get the most current insights into your keyword and content performance.

The better your business’s SEO ranking, the more visible they are to consumers, which is why it’s so important to develop an effective content strategy that makes use of the best keywords. Demandwell helps businesses create and scale SEO content strategies. These are imperative to make and utilize if you want to create a strong online presence for your business or brand.

SEO Position Tracking

The digital landscape has become an increasingly competitive space, which is why it’s important for businesses to constantly track their ranking positions in order to improve their SEO. Essentially, rank tracking lets you know where your website stands and how well it’s performing against competitor sites.

Using the wrong keywords can tank your SEO position, costing your business valuable time and money. This is another great reason to continually monitor your rankings to see what’s working and what isn’t. Staying updated on SEO best practices can help you track your rankings and make necessary changes, but failing to monitor your performance can have disastrous consequences in the long run.

Some of the factors that influence keyword ranking include IP, location, personalized results, and search settings. Because there are so many different moving components to monitor with SEO position tracking, companies can benefit from position tracking systems. They do a lot of the work for you, allowing you more time to focus on other aspects of your business. To get the most out of SEO position tracking, you might consider using a position tracking tool, or a list ranking tool, both of which are useful for position tracking visibility. 

Rank Tracking Tools

Once you’ve established the need for an SEO tracking system, there are several different points to consider when choosing the appropriate ranking tools. Above all, you should prioritize features that are most relevant to your unique business needs and objectives. While ranking tools generally monitor the same set of SEO processes, there are some key differences you should be aware of before diving in.

There are quite a few free and paid tools available, though it’s important to note that with free rank tracking tools, you’re often limited with what you can do. A Google ranking tool can show you your position on Google, while tools like SEMrush monitor multiple different search engines, helping improve your online visibility and discovering market insights. 

Demandwell, in addition to helping companies track the ranking positions of their target keywords, can assist them in creating and scaling SEO campaigns. Though the significance of keyword ranking is evident, businesses can benefit the most from utilizing a comprehensive, holistic SEO strategy for improving rankings across the board. It’s important to keep all aspects in mind when devising a strategy for visibility, increasing traffic, or any other component of the SEO process. Demandwell oversees everything that goes into producing SEO-friendly, organic content.

Google Keyword Tool

The Google keyword tool is one of the best examples of free tools currently available. This platform actually consists of a series of tools to help improve SEO Google ranking. One of these tools is Google Analytics, which tracks and reports website traffic. Knowing how to use Google Analytics for keyword research is crucial to improving your business’s SEO performance. 

Your Google Analytics ranking shows your average ranking position over each of your website URLs and all keyword queries. Using Google Analytics keyword tracking is an extremely effective way to see how certain keywords are performing in different areas. Your business can benefit from understanding how to find top keywords in Google Analytics and how to check keyword ranking in Google Analytics.

Using a Google rank tracker tool, such as Google Analytics, can provide key insight into high-performing areas, and weak SEO spots that could be improved. Google Search Console is another tool you can use to help measure your site’s traffic. Google Keyword Planner, another tool that is 100% free, allows you to discover new keywords related to your business and evaluate their overall performance. Taking advantage of a Google ranking checker online is especially useful for monitoring Google activity. These tools, combined with Google Analytics keywords, comprise a helpful suite of features designed to help improve your company’s SEO rankings.

Best Keyword Research Tool

With so many different keyword research tools on the market, it can be difficult to select the best one for your business. Each rank tracker and page rank checker is a little bit different, so understanding their various nuances can prove challenging—especially if you’re looking for multiple different features in one system. 

Demandwell offers the best keyword research tool because, along with providing information about your keywords, their consultants make it easy to develop and scale an SEO content strategy that works best for your business. Having a well-rounded SEO content strategy that utilizes keywords and other critical factors is essential to improving your rankings across each area of your business’s marketing plan. 

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