SEO Management Platforms
Search engine optimization (SEO) is the buzzword everyone’s talking about – but the hows and whys aren’t always explored as much, and neither are concrete ways for savvy business leaders to manage SEO. So how does this affect you?
Well, to begin with, SEO describes all the practices that come together to make your website attractive/understandable to search engines – and thus, ranked higher in the search results that come up when people are looking for products and services in your field. SEO is always changing, as competitors learn new and different ways of using it while search engines also find better ways of filtering out results. So, if you’re going to take advantage of SEO, then you’ll need to manage it well. Luckily, there are SEO management platforms and SEO software tools that can help you get the most out of your online presence in this way.
The goal of an SEO platform is to make the customer search experience better, in ways that are easier for business leaders and marketers to manage from the backend. SEO platforms do this by improving the discoverability of your business, and similar to other software programs, SEO tools come in many shapes and forms.
For example, you might want to take advantage of an SEO analyzer. This is a tool that can analyze your current SEO campaign and help you get the most out of it. An SEO site checkup, for example, will focus on on-page SEO. This is an SEO program that will focus on making sure pages on your website, which could include menus, keyword density, images, and videos, are tagged, formatted, or set up in order to ensure search engines can understand them.
Another important part of your SEO toolkit will be an SEO audit. Using this tool, you can audit your website on a regular basis to see if anything is putting your website at a disadvantage in terms of search rankings. For example, an SEO audit could discover that your website incorporates broken links, which may make your website look fraudulent to search engines when they try to index it. If you don’t take care of your website, then search engines are not going to rank it well because they think it is not being maintained or updated, and websites that are not up to date are usually less relevant to user needs.
Make sure that you get the most out of your SEO with options such as SEO management platforms, and check that you’re choosing the right tools for the job.
Small SEO Tools
Similar to other software programs, SEO tools come in many shapes and sizes. Some smaller SEO tools focus on one specific area of SEO, but this doesn’t necessarily make them less valuable to your needs. Even though it is possible that you may be able to handle all of your needs using a single SEO tool, this is unlikely.
Some common examples of SEO tools include Yoast, WooRank, Moz, SEMrush, Ahrefs, and Screaming Frog. Some of these tools can help you conduct keyword research, while others can help you monitor your rankings and still others will keep tabs on your competitors.
If you use a combination of these tools, then you may be able to handle all of your SEO needs. On the other hand, though, using several tools can also get confusing. These tools don’t always integrate with one another, meaning that your information could be scattered across various programs. Particularly for less experienced marketers, this makes it harder for you to keep your company pointed in the right direction. Imagine shuffling between all of the different SEO tools, copy pasting information into a big spreadsheet that breaks occasionally… trying to uncover trends between your pages and the keywords that you rank for… it’s a mess.
So instead, you might be looking for a tool that can help you consolidate all of this information in one place, enabling you to make decisions faster and more accurately. And this is where SEO management platforms can come in handy.
Best SEO Tools
If you are looking for the best SEO tools, then you need a software program that will consider the person behind any search. This is referred to as search engine intent. Even the best free SEO tools will be working from the question: “why is someone searching for this product or service in this way?”
If you are able to understand what people are searching for online, why they are employing certain words, and what types of content they are looking for, then you will be able to meet their needs better with your own website. You need to understand why someone is using the internet and why they are entering particular phrases when searching. That way, you can improve your website’s ability to meet the needs of people taking advantage of search engines.
Furthermore, you can also use SEO tools to separate yourself from your competitors. Remember that your competitors are also trying to improve their search results rankings. It is easy to focus on what someone is searching for, but it is something entirely different to ask why they are searching in that way. Knowing how to leverage the information provided to you by SEO tools will help you connect with customers in more meaningful ways.
This may sound complicated, but it doesn’t have to be. This process can help you generate leads, boost your conversion rate, and maximize your revenue, so it’s worth investing in. And if the process seems too daunting to handle alone but you still want to get the most out of these SEO tools, then it might be helpful to reach out to a trained professional. You could also consider your SEO tools an investment that a professional service can help you get the most out of. In this way, you can maximize the ROI generated on your marketing.
What Is SEO Writing
If you want to improve your on-page SEO, then you need to understand the different types of SEO in digital marketing. The backbone of your digital marketing campaign is going to be copywriting. If you are wondering, “what is SEO writing,” it’s worth knowing that this is a specific type of copywriting that focuses on improving the power of your SEO campaign specifically through content. Even though copywriting is an obvious foundational element of SEO, it can be overlooked when it comes to SEO.
When you are generating content for your website, not only do you have to target the right keywords and topics, but also you have to satisfy the search intent of the user better than other websites competing for the same business. Lots of people can incorporate keywords into their website copy, but not everyone can do this well. You have to use the right keywords in the right locations with the right keyword density, and from there, you also have to format your website copy properly so that not just search engines find it relevant and credible, but customers do too.
If you want to get the most out of your SEO copywriting, it’s also worth understanding that this is a mix of creativity with on-page SEO, keyword research, and formatting. This is an important balance because, of course, your website copywriting needs to be interesting to your visitors. On the other hand, you also need to place keywords in the right locations. This includes the meta description, the title, the URL slug, headings and alt tags throughout each piece of content. You also need to make sure that keywords are being used naturally, because otherwise, you won’t get as much out of your content. Remember that you can be penalized for keyword stuffing, so using keywords over and over just to get them on the page is not going to help you in terms of SEO.
Online Visibility Management Platform
Another tool that you may want to take advantage of is an online visibility management platform. There are numerous types of online visibility you can use. Some top examples of visibility in digital marketing include the SEO we’ve already mentioned, but also other elements such as search engine marketing (SEM), strategic social media, pay per click (PPC) campaigns, competitive research, content marketing, and more.
If you use an online visibility platform, you can optimize your online presence across all key digital channels, making sure that customers see you everywhere. You need to be discoverable through paid advertising, social media, and organic searches, among others. By spreading your online visibility across these various channels, you can place your business in the best possible position for success.
If you are still wondering, “what is SEO,” recall that, as discussed earlier, search engine optimization means all the different practices that you can use to improve your website’s search result rankings and thus generate more traffic. If you are wondering how to do SEO, it’s worth addressing the different parts of SEO’s meaning. Any good SEO tutorial should explain to you that you need to increase not only the quantity of your traffic, but also the quality of it. While SEM does include PPC, SEO tools tend to focus more on organic traffic than paid traffic.
When it comes to SEO for business, you want to maximize not only the number of people visiting your website but also the percentage of people who are taking the desired action (such as following, sharing, subscribing, or purchasing a product).
Generating more traffic is great; however, if these visitors aren’t actually taking the desired action when they visit your website, then this is not high-quality traffic. Ideally, your SEO strategy should connect your company with potential customers who are looking for the product and services you provide. That way, you know your traffic is actually interested in the solutions you offer, which will be reflected in your conversion rate. A strong SEO campaign should deliver not only traffic but also results.
Types of SEO Tools
There are numerous types of SEO tools available. Some are singular tools, while others are complete software suites. For the software suites and management platforms, you should be aware that the most effective ones will be able to handle a wide range of SEO activities, including:
- An SEO audit, which should evaluate all areas of your website, including backlinks, to make sure they are quality links that work well
- An SEO analyzer, which should review on-page SEO to ensure that your menus, navigation tools, and content all work appropriately
- An SEO site checkup, which should identify and rectify errors that might be present on the technical side of your website
- General SEO software tools, which should manage keyword research and competitor monitoring, allowing you to keep up accordingly
Even though an SEO software free download can be helpful, ultimately this can only get you so far. If you want to get the most out of your SEO campaign, you should be willing to make an investment. Likewise, you should certainly consider reaching out to trained professionals for support in doing exactly that.