SEO Campaigns: Better SEO Management

Run SEO like you run SEM – with precision, predictability, and confidence.

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Create Simple, Streamlined
SEO Campaigns

Start by adding target keywords from your expert-backed, customized Demandwell Keyword Plan to a new campaign.

Publish Content That Will Rank

Create a page or augment an existing one for each keyword in your campaign using Demandwell’s Keyword Intelligence and Outline Generator technology. Publish your content and be confident that it’s optimized to rank!

Track SEO Campaign
Progress Over Time

View campaign progress reporting in one frame. Visualize SEO performance, and easily spot opportunities for improvement.

Track SEO Campaign Progress Over Time

View campaign progress reporting in one frame. Visualize SEO performance, and easily spot opportunities for improvement.

Iterate on Granular Page
Performance Insights

Measure which content assets are ranking, driving impressions, clicks, and conversions. Iterate based on leading indicators to hit MQL goals faster.

View Holistic Keyword
Performance Insights

Link keyword strategy with marketing campaign strategy. See all the work that’s been done to rank for each keyword, report on SEO progress, and use Lifecycle Stage to uncover next steps to get on page one and drive conversions.

Follow Recommendations
for Success

Demandwell automatically recommends the most impactful actions to improve your campaign performance and maximize SEO ROI. This includes additional target keywords, technical fixes, and content production to-dos.

Follow Recommendations for Success

Demandwell automatically recommends the most impactful actions to improve your campaign performance and maximize SEO ROI. This includes additional target keywords, technical fixes, and content production to-dos.

SEO Shouldn't Be Difficult

While organic search should be the most efficient marketing channel for B2B SaaS companies, SEO fluency and success has been too complex, costly, or slow for many modern marketing teams to achieve.

With the Demandwell platform, you can now easily drive demand, leads, and revenue with streamlined processes, data-driven insights, and straightforward workflows that help you achieve your marketing goals and move the needle forward.

Drive Efficient Growth by Simplifying SEO

Narrow your SEO strategy and workflow from all the things that you could do to a simple, prioritized plan for what you should do to improve lead generation and ROI.

Leverage Machine and Human Intelligence

Use the Demandwell platform to combine human decision making and AI to generate personalized recommendations that drive SEO results at scale for your business.

Choose SaaS

Demandwell applies B2B-specific tactics to bring best-in-class SEO performance into reach for SaaS marketers, transforming research into leads.

Know What’s Working
& What to do Next

The Demandwell platform provides actionable insights, unified reporting, and personalized recommendations to clarify your next best actions to optimize your SEO content for organic traffic and conversion.

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Simplify Strategy

Expedite Content

Increase Revenue

Win SEO Through the Full Funnel

Get a complete view of how content performs across the entire organic funnel. Demandwell unifies analytics, search console, and platform data to un-silo SEO performance, and illuminate rankings, brand impressions, traffic, and conversions over time.

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SEO Management Platforms

SEO management platforms are the future of content creation and growth for B2B SaaS marketers. Demandwell falls into this category as a platform that can help you manage your SEO tasks. Demandwell’s platform has all of the features you need to plan, strategize, create, and analyze your SEO content.

Users of our platform are given access to a bundle of SEO tools that ensure you’re following the best SEO practices as you generate content. We do this using our PACE process, which is a repeatable framework for organic growth we’ve built our platform upon. Our tools are meant to guide you through this process, remove ambiguity from SEO, and increase revenue sourced from search.

As you begin planning your content, which is the first step of our PACE process, Demandwell will give you real-time information on what is driving traffic in search engines and how you can use that to your advantage. Once we figure out the needs of your audience, we have a couple of tools available to form a strategy for getting your brand to the top of search engine results and generate leads from there. Our Content Plan will visualize the end-to-end workflow for creating Demand Pages that attract (step two in PACE) those with most intent to buy. Then, our Keyword Coach will determine the best SEO keywords to use when populating those pages.

Demandwell will then convert (step three) visitors into buyers by generating content using Keyword Intelligence, our Brief Builder, and Content Analyzer, and pairing it with high converting content at the top of the page. Demandwell’s SEO analytics tools will also help you constantly evaluate your content for proper SEO practices so you can publish with confidence. The final stage, evaluation, brings everything full circle. Our Need-to-Lead Funnel and SEO Health Scorecard will provide feedback that you can use to adjust your plan and improve future content.

SEO Platform Comparison

Demandwell is unlike any other SEO software companies. Through a simple SEO platform comparison, it’s clear that what sets us apart from other services is our team of experienced SEO experts. Our experts provide SEO services that not only ensure clients understand the best way to use Demandwell’s SEO platform, but that will help set proper SEO strategies to point them in the right direction once they begin creating content.

Demandwell’s experts focus specifically on B2B SaaS companies like yours and can provide advanced SEO tips and solutions that actually matter for your demand gen. We don’t just give you the best software for initiating SEO-driven organic growth; we are SaaS specialists and can offer you consulting that unlocks exponential growth and increased revenue. Our all-in-one platform includes the best SEO tools that drive results and a dedicated team of experts that know how to maximize their utility.

If you need an SEO tutorial, Demandwell’s platform has a variety of resources and coaching opportunities available to our clients, no matter how experienced they are with SEO content creation. Our goal isn’t simply to convince you to choose our software; choose Demandwell for real-time advice from experts in SEO and request a demo today!

Best SEO Tools

You may be wondering: What should I be looking for in SEO software? Good SEO software will provide you with all of the best SEO tools that have been proven to create results. SEO isn’t just about using specific keywords, though that is still an important aspect. Moreover, the best SEO software will give you the tools you need to garner more website traffic, more conversions, and more revenue. Demandwell takes this one step further by offering end-to-end guidance, coaching, and evaluation from an expert team of SaaS specialists.

Beyond providing you with the top SEO tools currently in order to generate leads, Demandwell also gives you the resources you need to turn those leads into revenue. Our platform tracks the complete SEO performance funnel. This means you will have access to tools like keyword coaching and intelligence, content planning, brief building, SEO autopilot, SEO health scorecard, auto-alerts and more. Detailed dynamic reports can provide insight into what is and isn’t working and how to use these tools most effectively. As you gain more history with our platform, we will be able to use past data to adjust your plan as needed to give you repeatable results time and time again.

SEO Bot Software

We recommend using existing SEO bot software to maximize the effect of your SEO content creation efforts. This bot software (aka web crawlers) is used by search engines to index web pages. It’s this indexing that helps determine and update web page rankings for keywords. Ideally, you’d want to get your website indexed as quickly as possible, that way you can improve your ranking in search faster and start getting new leads earlier.

It is possible for this indexing to happen automatically, but it would be more beneficial to use SEO submission software to make a request for your website to be indexed. There are SEO tools Google provides that can allow you to make these requests, like the Google Search Console. If you want Google SEO evaluation to happen faster, you can submit the URL of a new web page here to make a request and jumpstart the process. It’s important to keep these things in mind as getting your website indexed is the first step to having your new page ranked for keywords. You wouldn’t want to waste a single bit of the effort you put into making your website SEO-friendly from waiting in the queue for indexing.

Advanced SEO Tools

Although organic search has become the most important channel for growing your business online, the current technology and tactics that exist in the space are over two decades old and ineffective for someone wanting to stay in the SEO loop. That’s why Demandwell is working to redefine the space with a platform that provides access to all of the latest, most advanced SEO tools. However, it’s one thing to have the tools and another to actually use them effectively.

Our clients also have the opportunity to work with our dedicated SEO experts. They can coach you through advanced SEO techniques so you can learn how to use them more effectively on your own. Our SEO expert team is here to keep you up-to-date on the latest SEO techniques and trends so you don’t miss out on where SEO is going next. We want you to be able to get the most benefit out of our platform, which is why our specialists are available to help you diagnose and solve any problems you find yourself running into with your SEO strategy. At Demandwell, we’re not just about providing you the best SEO tools package; we want to give you the know-how, too.

Top SEO Tools for Digital Marketers

A lot goes into a good SEO strategy, and which strategies are best change very often. One of the top SEO tools for digital marketers is audits. There are three main pillars that determine where a website shows up in search engine rankings: infrastructure, content, and endorsements.

Traditionally, you would pay a decent sum of money just to do an audit on one of these categories. This is problematic when it comes to evaluating current SEO systems and their performance because 1) all of the pillars impact one another, so focusing on one means you may be missing the real problem and 2) the resulting information from these audits is static and quickly becomes outdated and irrelevant. In an environment where everything changes so often, we need SEO tools for digital marketing that will keep us not only up to date, but aware of the big picture.

DemandWell has created a solution to this problem with one very powerful SEO tool: the SEO Health Scorecard. Unlike anything we’ve seen before, Demandwell users are able to see comprehensive audits that take all three categories into account AND the information is constantly updated. Alerts will keep you informed on what SEO strategies are and aren’t working.

SEO Software Market

With new companies popping up left and right in the SEO software market, it can be difficult to know who to trust and invest resources in. If you’re a B2B SaaS company looking for a sign on who to choose from such an expansive SEO tools list, look no further. Demandwell’s SEO tools review and reputation stands out in the software market because we don’t just understand SEO, we understand how companies like yours work.

Demandwell is home to a number of SEO experts that have helped us build the platform and inform our clients on how to use it most effectively. We have the best there is to offer among paid SEO tools along with a dedicated team of specialists to offer assistance whenever you need it. There are always new search engine ranking trends coming and going, but with Demandwell, you can stay in the loop and learn about how to strategize in response to these trends from our expert team members. It is these team members that have made Demandwell a reliable choice among B2B SaaS companies.

SEO Management Platforms continued…

Search engine optimization (SEO) is the buzzword everyone’s talking about – but the hows and whys aren’t always explored as much, and neither are concrete ways for savvy business leaders to manage SEO. So how does this affect you? 

Well, to begin with, SEO describes all the practices that come together to make your website attractive/understandable to search engines – and thus, ranked higher in the search results that come up when people are looking for products and services in your field. SEO is always changing, as competitors learn new and different ways of using it while search engines also find better ways of filtering out results. So, if you’re going to take advantage of SEO, then you’ll need to manage it well. Luckily, there are SEO management platforms and SEO software tools that can help you get the most out of your online presence in this way.

The goal of an SEO platform is to make the customer search experience better, in ways that are easier for business leaders and marketers to manage from the backend. SEO platforms do this by improving the discoverability of your business, and similar to other software programs, SEO tools come in many shapes and forms.

For example, you might want to take advantage of an SEO analyzer. This is a tool that can analyze your current SEO campaign and help you get the most out of it. An SEO site checkup, for example, will focus on on-page SEO. This is an SEO program that will focus on making sure pages on your website, which could include menus, keyword density, images, and videos, are tagged, formatted, or set up in order to ensure search engines can understand them. 

Another important part of your SEO toolkit will be an SEO audit. Using this tool, you can audit your website on a regular basis to see if anything is putting your website at a disadvantage in terms of search rankings. For example, an SEO audit could discover that your website incorporates  broken links, which may make your website look fraudulent to search engines when they try to index it. If you don’t take care of your website, then search engines are not going to rank it well because they think it is not being maintained or updated, and websites that are not up to date are usually less relevant to user needs.

Make sure that you get the most out of your SEO with options such as SEO management platforms, and check that you’re choosing the right tools for the job.

Small SEO Tools

Similar to other software programs, SEO tools come in many shapes and sizes. Some smaller SEO tools focus on one specific area of SEO, but this doesn’t necessarily make them less valuable to your needs. Even though it is possible that you may be able to handle all of your needs using a single SEO tool, this is unlikely.

 Some common examples of SEO tools include Yoast, WooRank, Moz, SEMrush, Ahrefs, and Screaming Frog. Some of these tools can help you conduct keyword research, while others can help you monitor your rankings and still others will keep tabs on your competitors.

If you use a combination of these tools, then you may be able to handle all of your SEO needs. On the other hand, though, using several tools can also get confusing. These tools don’t always integrate with one another, meaning that your information could be scattered across various programs. Particularly for less experienced marketers, this makes it harder for you to keep your company pointed in the right direction. Imagine shuffling between all of the different SEO tools, copy pasting information into a big spreadsheet that breaks occasionally… trying to uncover trends between your pages and the keywords that you rank for… it’s a mess. 

So instead, you might be looking for a tool that can help you consolidate all of this information in one place, enabling  you to make decisions faster and more accurately. And this is where SEO management platforms can come in handy. 

Best SEO Tools

If you are looking for the best SEO tools, then you need a software program that will consider the person behind any search. This is referred to as search engine intent. Even the best free SEO tools will be working from the question: “why is someone searching for this product or service in this way?”

If you are able to understand what people are searching for online, why they are employing certain words, and what types of content they are looking for, then you will be able to meet their needs better with your own website. You need to understand why someone is using the internet and why they are entering particular phrases when searching. That way, you can improve your website’s ability to meet the needs of people taking advantage of search engines.

Furthermore, you can also use SEO tools to separate yourself from your competitors. Remember that your competitors are also trying to improve their search results rankings. It is easy to focus on what someone is searching for, but it is something entirely different to ask why they are searching in that way. Knowing how to leverage the information provided to you by SEO tools will help you connect with customers in more meaningful ways.

This may sound complicated, but it doesn’t have to be. This process can help you generate leads, boost your conversion rate, and maximize your revenue, so it’s worth investing in. And if the process seems too daunting to handle alone but you still want to get the most out of these SEO tools, then it might be helpful to reach out to a trained professional. You could also consider your SEO tools an investment that a professional service can help you get the most out of. In this way, you can maximize the ROI generated on your marketing.

What Is SEO Writing

If you want to improve your on-page SEO, then you need to understand the different types of SEO in digital marketing. The backbone of your digital marketing campaign is going to be copywriting. If you are wondering, “what is SEO writing,” it’s worth knowing that this is a specific type of copywriting that focuses on improving the power of your SEO campaign specifically through content. Even though copywriting is an obvious foundational element of SEO, it can be overlooked when it comes to SEO.

When you are generating content for your website, not only do you have to target the right keywords and topics, but also you have to satisfy the search intent of the user better than other websites competing for the same business. Lots of people can incorporate keywords into their website copy, but not everyone can do this well. You have to use the right keywords in the right locations with the right keyword density, and from there, you also have to format your website copy properly so that not just search engines find it relevant and credible, but customers do too. 

If you want to get the most out of your SEO copywriting, it’s also worth understanding that this is a mix of creativity with on-page SEO, keyword research, and formatting. This is an important balance because, of course, your website copywriting needs to be interesting to your visitors. On the other hand, you also need to place keywords in the right locations. This includes the meta description, the title, the URL slug, headings and alt tags throughout each piece of content. You also need to make sure that keywords are being used naturally, because otherwise, you won’t get as much out of your content. Remember that you can be penalized for keyword stuffing, so using keywords over and over just to get them on the page is not going to help you in terms of SEO.

Online Visibility Management Platform

Another tool that you may want to take advantage of is an online visibility management platform. There are numerous types of online visibility you can use. Some top examples of visibility in digital marketing include the SEO we’ve already mentioned, but also other elements such as search engine marketing (SEM), strategic social media, pay per click (PPC) campaigns, competitive research, content marketing, and more. 

If you use an online visibility platform, you can optimize your online presence across all key digital channels, making sure that customers see you everywhere. You need to be discoverable through paid advertising, social media, and organic searches, among others. By spreading your online visibility across these various channels, you can place your business in the best possible position for success.

SEO Meaning

If you are still wondering, “what is SEO,” recall that, as discussed earlier, search engine optimization means all the different practices that you can use to improve your website’s search result rankings and thus generate more traffic. If you are wondering how to do SEO, it’s worth addressing the different parts of SEO’s meaning. Any good SEO tutorial should explain to you that you need to increase not only the quantity of your traffic, but also the quality of it. While SEM does include PPC, SEO tools tend to focus more on organic traffic than paid traffic.

When it comes to SEO for business, you want to maximize not only the number of people visiting your website but also the percentage of people who are taking the desired action (such as following, sharing, subscribing, or purchasing a product).

Generating more traffic is great; however, if these visitors aren’t actually taking the desired action when they visit your website, then this is not high-quality traffic. Ideally, your SEO strategy should connect your company with potential customers who are looking for the product and services you provide. That way, you know your traffic is actually interested in the solutions you offer, which will be reflected in your conversion rate. A strong SEO campaign should deliver not only traffic but also results.

Types of SEO Tools

There are numerous types of SEO tools available. Some are singular tools, while others are complete software suites. For the software suites and management platforms, you should be aware that the most effective ones will be able to handle a wide range of SEO activities, including:

  • An SEO audit, which should evaluate all areas of your website, including backlinks, to make sure they are quality links that work well
  • An SEO analyzer, which should review on-page SEO to ensure that your menus,  navigation tools, and content all work appropriately
  • An SEO site checkup, which should identify and rectify errors that might be present on the technical side of your website
  • General SEO software tools, which should manage keyword research and competitor monitoring, allowing you to keep up accordingly

Even though an SEO software free download can be helpful, ultimately this can only  get you so far. If you want to get the most out of your SEO campaign, you should be willing to make an investment. Likewise, you should certainly consider reaching out to trained professionals for support in doing exactly that.

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