SEO Management Tool
Are you looking for an SEO management tool that will source data from more than one SEO platform? This article will cover several SEO tools that can help with SEO management. We’ll also introduce an enterprise SEO platform and go over more specific SEO tools. We’ll close by talking about the latest SEO tools available to you.
Before we can do any of that, though, we need to address one common question: what is SEO?
SEO stands for Search Engine Optimization. To put it simply, SEO helps you increase the quality and quantity of your website traffic through organic search engine results. You can do this by following SEO best practices, like including specific keywords on your web page. Knowing how to use headings (and what headings to use) is another part of SEO.
What is SEO software? SEO software is designed to help improve the ranking of websites in Search Engine Results Pages (SERPs). The difference is that, rather than paying to rank high on searches with paid search ads, you are optimizing your placement by following SEO rules and ranking organically. Ideally, this means your page will be one of the top organic search results. This is important because most users trust organic search results over paid advertisements.
Just how much more do they trust organic results? Organic results are trusted for informational queries 75% of the time. Compare that to the 6% who say they’d be more likely to click an ad. (Keep in mind that 11% of consumers use ad blockers and will probably not even see the paid ad.)
You may think, “That’s for informational queries though. Transactional query clicks are probably much higher.” You’re correct – but not by much. About 17% of consumers say they’d be equally likely to click an organic result as a paid advertisement for transactional queries. About a third (65%) still say they’d prefer to click an organic result, and just 7% of users say they’d be more likely to choose an ad. And again, there are 11% out there who have ad blockers.
We’ve covered SEO meaning and what is SEO. Now let’s dive in and talk about SEO tools that can help you rank higher in Google SERPs. There are several types of SEO tools that you can use to rank higher, but not every SEO tool is created equal. We’ll use this section to list some of the most popular SEO tools. We’ll touch on some of our more popular ones below, so don’t be surprised if this section seems a bit scarce. There’s more to come, we promise!
Let’s talk about SEO goals. What do you look for in an SEO tool? Most businesses want more web traffic, more conversions, and more revenue.
Web traffic is a crucial part of running a business website. After all, the more people see your website, the more potential customers you have access to. Even if your website is out-of-this-world good, it won’t matter if nobody sees it. Conversions are another noble SEO goal. When people fill a form on your website, it helps you grow your business. What that means for you is more prospects… and with more prospects come more sales.
How do you get more sales? More prospects? More conversions and web traffic? More keywords on page one of search results pages? You can do that using an enterprise SEO platform.
Enterprise SEO Platform
When you’re looking for SEO platform tools, it makes sense to look into an SEO tools package. SEO tool packages can give you several tools bundled together in the same place. The advantage is that you don’t need to scour the internet to find separate SEO tools or pay each SEO platform individually. Instead, you get a one-stop-shop that provides everything you need for successful SEO. Besides, shouldn’t the best paid SEO tools already come together for your convenience? We think so.
Did you know that Demandwell has an enterprise SEO program? We do! We can deliver an entire collection of tools to help you take control of your own SEO. Here are some of the types of tools we have to offer:
Content production tools (Content Plan)
Demandwell discovers what’s driving traffic to your site now, and builds a plan to get your content on page one of the SERPs for those terms and others that you aren’t yet ranking for.
SEO keyword planning tools (Keyword Coach)
The Keyword Coach tool allows you to find out what keywords you should try to rank for next, and which keywords you should put together in an SEO campaign. It also tells you how you’re performing for keywords today, and if you have created content for keywords yet.
SEO site health dashboard (SEO Scorecard)
The Scorecard allows you to see your site’s health at-a-glance. We’ll show you what’s working and what’s not so that you can optimize your site. This is across site infrastructure, content on your site, and endorsements linking back to your site.
SEO analytics tool (Need-to-Lead Funnel)
We’ve included our Need-to-Lead Funnel below under “Latest SEO Tools.” Feel free to skip down if you’re interested!
SEO Software Tools
Ready for more SEO software tools? Google SEO tools are some of the top SEO tools, but we’ll talk about that later. For now, let’s talk about the SEO software tools we have to offer here at Demandwell.
You’ll always know what to do next with our Keyword Coach. The Keyword Coach tool prioritizes keywords based on several factors:
- Potential impact
- Keyword lifecycle
- Keyword maturity
Demandwell’s Content Plan helps you visualize the end-to-end workflow for creating Demand Pages that will let you scale your organic growth. Our SEO Health Scorecard uncovers and coaches you through site health issues. We’ve also integrated Auto-Alerts that monitor foundational site changes. This tool helps to alert you when something is negatively impacting your search rankings, so you can make a change.
We’ve built our streamlined SEO content to enable keyword-based content briefs. Our tools analyze content instantly for SEO best practices. This guarantees that your content will be top-of-the-line and top of the page.
Google SEO Tools
Most SEO tools and best practices are based on Google since it’s the largest and most widely-used search engine. It only makes sense, then, that Google would offer SEO tools as well. They even have a handy SEO Starter Guide for those who are just dipping their toes into the world of SEO. Google SEO tools include Google Analytics and the Google Search Console. We’ll explore these and other SEO tools in this section.
Google Analytics and Google Search Console both allow you to track SEO analytics.
To use Google Analytics, set up an Analytics account and select the account data sharing settings you want. Click “Next” and enter your property details. Type in the name of your property (your business’ web or app data) and then choose your time zone and currency. Once you’ve hit next again, you’ll be taken to the “Business information” portion. Enter information about your industry, business size, and how you intend to use Google Analytics (GA). Accept the Terms of Service agreement and you’re all set up!
For information on what to do from there, click here. (Google Analytics is helpful for many reasons, one of which is their PageSpeed Insights feature. Google takes page speed very seriously, so it’s one of the factors they consider in SEO. If you want to rank highly on the SERPs, you’ll want your web pages to load quickly!)
To set up an account with the Google Search Console, click “Start now” on the homepage. From there, enter your domain name (hint: make sure you eliminate pathways such as “/” and “http://”). Once you’ve done that, verify your domain name provider via DNS record. It may take some time to verify. Once you’ve got your account set up, you can use the URL Inspection tool. Select new web pages you’ve published to request Google to index them.
If you’re looking for a free SEO crawler, the SEO Spider Tool by Screaming Frog can be very helpful and works well alongside Google SEO tools.
Best SEO Software
Let’s talk about what makes the best SEO software. The best SEO tools should be simple and straightforward to use. Even if you’ve never used it before, the software should be easy to navigate.
Of course, it’s even better if the software is industry-standard software that’s compatible with other industry-standard tools. Especially if the industry-standard tools we’re talking about come straight from the horse’s mouth: Google itself. After all, we’ve already talked about how you can use Google Analytics and Google Search Console to come up with better SEO techniques for your website. How cool would it be if you had an all-in-one solution?
Latest SEO Tools
Speaking of an all-in-one solution, the latest SEO tools by Demandwell were designed with you in mind. We know you’re busy and would rather not go to the ends of the internet looking for the tools you need. You’d rather have it all in one helpful package! We’ve designed our SEO solutions to be the only solution you need as a B2B marketer. We’ve already helped several B2B businesses with our Keyword Coach and Content Plan tools, but we didn’t stop there.
We recently introduced the Need-to-Lead Funnel. With the Need-to-Lead Funnel, you can get a top-to-bottom view of the metrics that you need most. This Google SEO checker uses the data from your Google Search Console, your Google Analytics account, and content from your Demandwell account to track your SEO performance. We use the SEO tools from Google itself to show you the metrics you need at a glance, making SEO analytics so much easier. You can even aggregate growth data into weekly, monthly, and quarterly reports!
Want to know more about how Demandwell can help you reach your organic growth goals? Click here for a demo! We’d love to hear from you.