SEO Campaigns: Better SEO Management

Run SEO like you run SEM – with precision, predictability, and confidence.

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Create Simple, Streamlined
SEO Campaigns

Start by adding target keywords from your expert-backed, customized Demandwell Keyword Plan to a new campaign.

Publish Content That Will Rank

Create a page or augment an existing one for each keyword in your campaign using Demandwell’s Keyword Intelligence and Outline Generator technology. Publish your content and be confident that it’s optimized to rank!

Track SEO Campaign
Progress Over Time

View campaign progress reporting in one frame. Visualize SEO performance, and easily spot opportunities for improvement.

Track SEO Campaign Progress Over Time

View campaign progress reporting in one frame. Visualize SEO performance, and easily spot opportunities for improvement.

Iterate on Granular Page
Performance Insights

Measure which content assets are ranking, driving impressions, clicks, and conversions. Iterate based on leading indicators to hit MQL goals faster.

View Holistic Keyword
Performance Insights

Link keyword strategy with marketing campaign strategy. See all the work that’s been done to rank for each keyword, report on SEO progress, and use Lifecycle Stage to uncover next steps to get on page one and drive conversions.

Follow Recommendations
for Success

Demandwell automatically recommends the most impactful actions to improve your campaign performance and maximize SEO ROI. This includes additional target keywords, technical fixes, and content production to-dos.

Follow Recommendations for Success

Demandwell automatically recommends the most impactful actions to improve your campaign performance and maximize SEO ROI. This includes additional target keywords, technical fixes, and content production to-dos.

SEO Shouldn't Be Difficult

While organic search should be the most efficient marketing channel for B2B SaaS companies, SEO fluency and success has been too complex, costly, or slow for many modern marketing teams to achieve.

With the Demandwell platform, you can now easily drive demand, leads, and revenue with streamlined processes, data-driven insights, and straightforward workflows that help you achieve your marketing goals and move the needle forward.

Drive Efficient Growth by Simplifying SEO

Narrow your SEO strategy and workflow from all the things that you could do to a simple, prioritized plan for what you should do to improve lead generation and ROI.

Leverage Machine and Human Intelligence

Use the Demandwell platform to combine human decision making and AI to generate personalized recommendations that drive SEO results at scale for your business.

Choose SaaS
Specialists

Demandwell applies B2B-specific tactics to bring best-in-class SEO performance into reach for SaaS marketers, transforming research into leads.

Know What’s Working
& What to do Next

The Demandwell platform provides actionable insights, unified reporting, and personalized recommendations to clarify your next best actions to optimize your SEO content for organic traffic and conversion.

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Simplify Strategy

Expedite Content

Increase Revenue

Win SEO Through the Full Funnel

Get a complete view of how content performs across the entire organic funnel. Demandwell unifies analytics, search console, and platform data to un-silo SEO performance, and illuminate rankings, brand impressions, traffic, and conversions over time.

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SEO Management Tool

Are you looking for an SEO management tool that will source data from more than one SEO platform? This article will cover several SEO tools that can help with SEO management. We’ll also introduce an enterprise SEO platform and go over more specific SEO tools. We’ll close by talking about the latest SEO tools available to you.

Before we can do any of that, though, we need to address one common question: what is SEO?

SEO stands for Search Engine Optimization. To put it simply, SEO helps you increase the quality and quantity of your website traffic through organic search engine results. You can do this by following SEO best practices, like including specific keywords on your web page. Knowing how to use headings (and what headings to use) is another part of SEO.

What is SEO software? SEO software is designed to help improve the ranking of websites in Search Engine Results Pages (SERPs). The difference is that, rather than paying to rank high on searches with paid search ads, you are optimizing your placement by following SEO rules and ranking organically. Ideally, this means your page will be one of the top organic search results. This is important because most users trust organic search results over paid advertisements. 

Just how much more do they trust organic results? Organic results are trusted for informational queries 75% of the time. Compare that to the 6% who say they’d be more likely to click an ad. (Keep in mind that 11% of consumers use ad blockers and will probably not even see the paid ad.)

You may think, “That’s for informational queries though. Transactional query clicks are probably much higher.” You’re correct – but not by much. About 17% of consumers say they’d be equally likely to click an organic result as a paid advertisement for transactional queries. About a third (65%) still say they’d prefer to click an organic result, and just 7% of users say they’d be more likely to choose an ad. And again, there are 11% out there who have ad blockers. 

SEO Tools 

We’ve covered SEO meaning and what is SEO. Now let’s dive in and talk about SEO tools that can help you rank higher in Google SERPs. There are several types of SEO tools that you can use to rank higher, but not every SEO tool is created equal. We’ll use this section to list some of the most popular SEO tools. We’ll touch on some of our more popular ones below, so don’t be surprised if this section seems a bit scarce. There’s more to come, we promise!

Let’s talk about SEO goals. What do you look for in an SEO tool? Most businesses want more web traffic, more conversions, and more revenue. 

Web traffic is a crucial part of running a business website. After all, the more people see your website, the more potential customers you have access to. Even if your website is out-of-this-world good, it won’t matter if nobody sees it. Conversions are another noble SEO goal. When people fill a form on your website, it helps you grow your business. What that means for you is more prospects… and with more prospects come more sales. 

How do you get more sales? More prospects? More conversions and web traffic? More keywords on page one of search results pages? You can do that using an enterprise SEO platform. 

Enterprise SEO Platform

When you’re looking for SEO platform tools, it makes sense to look into an SEO tools package. SEO tool packages can give you several tools bundled together in the same place. The advantage is that you don’t need to scour the internet to find separate SEO tools or pay each SEO platform individually. Instead, you get a one-stop-shop that provides everything you need for successful SEO. Besides, shouldn’t the best paid SEO tools already come together for your convenience? We think so.

Did you know that Demandwell has an enterprise SEO program? We do! We can deliver an entire collection of tools to help you take control of your own SEO. Here are some of the types of tools we have to offer:

Content production tools (Content Plan)

Demandwell discovers what’s driving traffic to your site now, and builds a plan to get your content on page one of the SERPs for those terms and others that you aren’t yet ranking for. 

SEO keyword planning tools (Keyword Coach)

The Keyword Coach tool allows you to find out what keywords you should try to rank for next, and which keywords you should put together in an SEO campaign. It also tells you how you’re performing for keywords today, and if you have created content for keywords yet. 

SEO site health dashboard (SEO Scorecard)

The Scorecard allows you to see your site’s health at-a-glance. We’ll show you what’s working and what’s not so that you can optimize your site. This is across site infrastructure, content on your site, and endorsements linking back to your site. 

SEO analytics tool (Need-to-Lead Funnel)

We’ve included our Need-to-Lead Funnel below under “Latest SEO Tools.” Feel free to skip down if you’re interested!

SEO Software Tools

Ready for more SEO software tools? Google SEO tools are some of the top SEO tools, but we’ll talk about that later. For now, let’s talk about the SEO software tools we have to offer here at Demandwell. 

You’ll always know what to do next with our Keyword Coach. The Keyword Coach tool prioritizes keywords based on several factors: 

  • Intent
  • Effort
  • Potential impact
  • Keyword lifecycle
  • Keyword maturity 

Demandwell’s Content Plan helps you visualize the end-to-end workflow for creating Demand Pages that will let you scale your organic growth. Our SEO Health Scorecard uncovers and coaches you through site health issues. We’ve also integrated Auto-Alerts that monitor foundational site changes. This tool helps to alert you when something is negatively impacting your search rankings, so you can make a change. 

We’ve built our streamlined SEO content to enable keyword-based content briefs. Our tools analyze content instantly for SEO best practices. This guarantees that your content will be top-of-the-line and top of the page. 

Google SEO Tools

Most SEO tools and best practices are based on Google since it’s the largest and most widely-used search engine. It only makes sense, then, that Google would offer SEO tools as well. They even have a handy SEO Starter Guide for those who are just dipping their toes into the world of SEO. Google SEO tools include Google Analytics and the Google Search Console. We’ll explore these and other SEO tools in this section. 

Google Analytics and Google Search Console both allow you to track SEO analytics. 

To use Google Analytics, set up an Analytics account and select the account data sharing settings you want. Click “Next” and enter your property details. Type in the name of your property (your business’ web or app data) and then choose your time zone and currency. Once you’ve hit next again, you’ll be taken to the “Business information” portion. Enter information about your industry, business size, and how you intend to use Google Analytics (GA). Accept the Terms of Service agreement and you’re all set up! 

For information on what to do from there, click here. (Google Analytics is helpful for many reasons, one of which is their PageSpeed Insights feature. Google takes page speed very seriously, so it’s one of the factors they consider in SEO. If you want to rank highly on the SERPs, you’ll want your web pages to load quickly!)

To set up an account with the Google Search Console, click “Start now” on the homepage. From there, enter your domain name (hint: make sure you eliminate pathways such as “/” and “http://”). Once you’ve done that, verify your domain name provider via DNS record. It may take some time to verify. Once you’ve got your account set up, you can use the URL Inspection tool. Select new web pages you’ve published to request Google to index them. 

If you’re looking for a free SEO crawler, the SEO Spider Tool by Screaming Frog can be very helpful and works well alongside Google SEO tools. 

Best SEO Software 

Let’s talk about what makes the best SEO software. The best SEO tools should be simple and straightforward to use. Even if you’ve never used it before, the software should be easy to navigate. 

Of course, it’s even better if the software is industry-standard software that’s compatible with other industry-standard tools. Especially if the industry-standard tools we’re talking about come straight from the horse’s mouth: Google itself. After all, we’ve already talked about how you can use Google Analytics and Google Search Console to come up with better SEO techniques for your website. How cool would it be if you had an all-in-one solution?

Latest SEO Tools

Speaking of an all-in-one solution, the latest SEO tools by Demandwell were designed with you in mind. We know you’re busy and would rather not go to the ends of the internet looking for the tools you need. You’d rather have it all in one helpful package! We’ve designed our SEO solutions to be the only solution you need as a B2B marketer. We’ve already helped several B2B businesses with our Keyword Coach and Content Plan tools, but we didn’t stop there. 

We recently introduced the Need-to-Lead Funnel. With the Need-to-Lead Funnel, you can get a top-to-bottom view of the metrics that you need most. This Google SEO checker uses the data from your Google Search Console, your Google Analytics account, and content from your Demandwell account to track your SEO performance. We use the SEO tools from Google itself to show you the metrics you need at a glance, making SEO analytics so much easier. You can even aggregate growth data into weekly, monthly, and quarterly reports!

Want to know more about how Demandwell can help you reach your organic growth goals? Click here for a demo! We’d love to hear from you.

SEO Management Tool Continued…

When one thinks about SEO, they may think first of the basics: what SEO is in terms of helping them rank high on search engine results and why this is important. Beyond this, however, it helps to consider the many tools that could help companies better achieve optimal SEO results. With that in mind, it could help to consider: how can we define SEO management? In other words, what is SEO management? To put it simply, an SEO management tool can help streamline your SEO campaign to help you garner more hits through the Google Search tool. When you publish your content, the SEO management tool could guide one in creating content that is optimized to rank high on the search rankings. 

The best SEO management tools could allow companies to accomplish these tasks. For example, Demandwell offers Keyword Intelligence and the Outline Generator technology. With this technology, marketers can determine what keywords they should target to achieve their search engine goals. These management tools also help you track your SEO campaign progress over time. You can view your SEO campaign performance and easily find opportunities to improve your SEO to rank higher on search engine rankings.

Moreover, Demandwell’s SEO management tools help process factors out of your control to help you  achieve the goals you want to set for your campaign. The SEO management tool offers performance tracking for your SEO on any of your campaigns to help you garner a regular source of viewership on your product.

Demandwell offers SEO management tools like the Lifecycle Stage to support marketers  uncover their next steps to drive conversions on their sites. To garner more of an audience, the SEO Management tool could improve your campaign and maximize SEO ROI through target keywords, technical fixes on your site, and improve your content production. By helping you grow through Demandwell’s SEO Management Tool, you can begin aiming for greater SEO results by ranking higher on search engines.

SEO Services

When it comes to SEO services, some may wonder how to find affordable SEO services that can help achieve one’s goals of ranking the highest on the search engine rankings? Fortunately, with a comprehensive list of SEO services, you might be able to more readily achieve those goals and also maintain your results once you hit your benchmarks.

A major part of an SEO strategy is understanding how well you fare on search engine results when compared to your competitors. Understanding this can better enable you to create content that utilizes the right keywords and captures your audience. This is why Demandwell’s Share of Search report can be beneficial. It can give you a clear picture of where you stand while also providing practical recommendations of what you can do to possibly yield even more favorable results.

Moreover, Demandwell provides the Demandwell SEO Health Scorecard. Demandwell’s SEO Scorecard is an audit that comprehensively scores three key pillars that factor into search engine rankings. The first ranking is infrastructure. The second rank is content. Lastly, the third rank for SEO Health Scorecard is endorsements. Demandwell provides a comprehensive look at your SEO health score. The SEO Health Scorecard also alerts you with issues that may slow your ranking down. Lastly, the SEO Health Scorecard provides recommendations on how to dynamically improve your site’s SEO. This audit can provide a single snapshot of how well your site is performing. The audit dynamically changes from moment to moment to give you the most up-to-date information on how well your site is doing against the competition.

Top SEO Companies

When it comes to enlisting the services of top SEO experts, it can be difficult to determine what type of companies most closely meet your needs. You may even browse a list of SEO companies in an attempt to find the right one. At times, you may be uncertain about the steps you should take to ensure better SEO results. Fortunately, Demandwell’s PACE framework helps you to find repeatable SEO revenue by pushing the best SEO software. With Demandwell’s PACE framework, which includes planning, attraction, conversion, and evaluation, you may be able to achieve predictable revenue via your site. 

Demandwell’s streamlined SEO campaigns rank among the top for SEO experts as the best in finding how well you stack up against the competition. Demandwell’s first part of PACE is planning. Demandwell will find what is driving traffic online and build out a comprehensive and dynamic plan to help get your site on page one of the search engine query list. The second part is attraction. Demandwell will help you increase your site’s discoverability online and push traffic for keywords that indicate whether customers are willing to buy.

Conversion can be rapid. It leans heavily into the most effective pathways for visitors to take action on your site. Last, evaluation plans performance on your site and makes dynamic adjustments to help you figure out what to do next. PACE will also make suggestions on what to change to help your SEO on your site.

Top SEO Tools

Finding the best SEO tools can seem like a challenge at times, especially if you are not sure how to quantify a term like “best.” Understandably, that term can seem fairly arbitrary. The right SEO optimization tools ultimately come down to your specific needs. That said, the Demandwell SEO Health Scorecard can help you manage your SEO to get the results that you need to get to page one. The SEO Health Scorecard is one of the top SEO tools on the market today. With the best SEO tool, you can be sure to get on the front of any search query that you need to succeed as an online, SaaS business. The SEO Health Scorecard is based on dynamic analysis of your site to help you get the results you want.

The first part of the SEO Health Scorecard is infrastructure. Demandwell analyzes sitemaps, page speed, mobile usability, and more to help you find the cornerstone of your site to improve rankings for every page on your site. The second part is content. The content category provides major insight on how to take advantage of every aspect of your site from the header to title tags to meta descriptions. The third category of the Demandwell SEO Health Scorecard is endorsement. Any site’s endorsement profile is a look at how your site connects with its own pages internally and externally to remain a visible domain authority online.

In sum, if you are seeking options for on-page SEO tools, Demandwell could help by equipping you with tools like the SEO health score so that you can get a more concrete standing of how your SEO efforts are faring and what you can do to improve.

SEO Tools List

There are a variety of valuable tools at your disposal when working with Demandwell’s paid SEO tools. The SEO Health Scorecard includes multiple tools on the SEO tools list. Those include the three pillars of the Demandwell SEO Health Scorecard like Infrastructure, Content, and Endorsements.

This list of SEO tools will help you get to page one for your site and make you more successful. The Infrastructure tool will help you find how well your SEO does on your website. Basically, the Infrastructure tool does an SEO audit of your site to find how well your site is doing in terms of searchability. The Content tool is an effective paid SEO tool in that it checks the on-page elements of your site to see if any would fall into the category of “Thin Content.” “Thin Content” are the pages on your site that may have gaps that the Content tool can assist in filling.

The last paid SEO tool at your disposal when using the SEO Health Scorecard is Endorsements. Any site’s Endorsement profile provides how well a site is doing within its own pages and how well the site is doing in terms of visibility on its domain authority online.

Types of SEO Services

There are many types of SEO Services that Demandwell offers that could help your website rank higher in search results and dominate the domain authority. Demandwell’s SEO Campaign focuses on what matters to your site the most. By utilizing Demandwell’s search engine optimization services, you can shoot to the top of the rankings online. 

There are many competitors out there now who may be using lackluster services in an attempt to excel in domain authority. However, investing in the best SEO services could better ensure that you reach such a goal. With a simple, streamlined campaign, you would get the tools and knowledge you need to achieve better SEO results.

Whenever you publish content to your site, Demandwell will be there to help you get your content to the top. Praying for good optimization is a thing of the past with Demandwell. You can be confident in knowing that the content you put onto your site will rank highly.

SEO Tools Review

Finding the right SEO management tools can seem like a challenge at times, especially if you are seeking out the best SEO tools for beginners and are unsure where to begin. Overall, the SEO insights tool could help bring out the best out of all the content you create. An  SEO tools review could reveal how beneficial a resource like the SEO Health Scorecard can be for businesses looking to improve their SEO. Demandwell’s review tools website traffic checker can also assess how well your site is doing in terms of domain authority. 

Demandwell’s premium SEO tools could help bring your site to the top of the search engine rankings with dynamic yet simple analytics for you to check and analyze as you see fit. For any business looking to make the best of their site, Demandwell’s SEO insights tool could be ideal for those who desire to refine their approach to SEO. Demandwell’s SEO insights tool checks on many important aspects of your site to bring you to page one. 

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