Update Your Website: Create An SEO Migration Plan

Attract more high-intent web traffic that converts into leads.

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SEO Shouldn't Be Difficult

While organic search should be the most efficient marketing channel for B2B SaaS companies, SEO fluency and success has been too complex, costly, or slow for many modern marketing teams to achieve.

With the Demandwell platform, you can now easily drive demand, leads, and revenue with streamlined processes, data-driven insights, and straightforward workflows that help you achieve your marketing goals and move the needle forward.

Drive Efficient Growth by Simplifying SEO

Narrow your SEO strategy and workflow from all the things that you could do to a simple, prioritized plan for what you should do to improve lead generation and ROI.

Leverage Machine and Human Intelligence

Use the Demandwell platform to combine human decision making and AI to generate personalized recommendations that drive SEO results at scale for your business.

Choose SaaS

Demandwell applies B2B-specific tactics to bring best-in-class SEO performance into reach for SaaS marketers, transforming research into leads.

Know What’s Working
& What to do Next

The Demandwell platform provides actionable insights, unified reporting,
and personalized recommendations to clarify your next best actions
to optimize your SEO content for organic traffic and conversion.

Drive Demand

Simplify Strategy

Expedite Content

Increase Revenue

Win SEO Through the Full Funnel

Get a complete view of how content performs across the entire organic funnel. Demandwell unifies analytics, search console, and platform data to un-silo SEO performance, and illuminate rankings, brand impressions, traffic, and conversions over time.

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SEO Migration Plan

When it comes to SEO best practices and all it entails, some may not think much about migration meaning. SEO migrations are performed to ensure that you don’t lose site visibility and ranking elements when you make significant changes to your website. Having an SEO migration plan can help you retain effective aspects of SEO, even if you are completely transforming major elements of your website altogether and moving to a new domain. You may wonder, does changing website host affect SEO, and will I see an uplift in SEO traffic from a domain migration? The answer to both of these questions is that it depends. Switching from one website host to another can certainly affect your SEO if you don’t have the protocols in place to prevent things from getting lost, and depending on your migration plan, you may or may not see an uptick in SEO when migrating. 

Typically, however, you can expect a temporary loss in traffic, as search engines need time to process migration changes. While it’s rare that site migrations themselves offer any sort of benefit in terms of SEO, you can benefit greatly down the road if you’re migrating to a better website structure that’s better suited for SEO. This is why it’s important to have an SEO migration plan so that, even though you might lose traffic initially, you can regain that traffic—and bring in even more over time. 

Demandwell is an SEO platform for SEO content creation and SEO performance tracking. Demandwell’s software helps businesses, specifically B2B SaaS companies, use a combination of our SEO software and services for lead generation and a repeatable source of revenue. Demandwell’s singular focus on B2B SaaS drives solutions that actually matter for B2B SaaS demand gen. The platform offers SEO Health Audit services, monitoring foundational site changes and alerting users when a change is needed to keep ranking. It then coaches through issues in site health that impact organic rankings. 

With Demandwell you can perform a comprehensive audit, seeing how you can be positioned to rank with your site’s infrastructure, content, and endorsements. You can also ensure technical optimization, identify critical issues, and see recommendations and to-do management. These features can be incredibly useful when performing a website migration, ensuring that your new site has quality, SEO-friendly content. 

Website Migration Plan Template

With the proper SEO knowledge you can ensure your new content is optimized for maximum performance. A website migration plan template can provide inspiration and guidance on SEO best practices. Likewise, a migration checklist template might be useful for keeping track of what needs to be moved. By utilizing a website migration project plan template, you can experience a smoother migration process, retaining the best elements of your old site, while leaving room for even better content in the future. 

Of course, before getting started, you may want to draw up a website migration proposal. This proposal could include your reasons for migrating, the expected cost to migrate your site, and what you expect to achieve by moving. Migration proposals can help get everybody on the same page and provide justification for the proposed changes. Website migration can be difficult even under the best of circumstances, and so it’s important that your team is aligned on a common vision. What is the current state of your SEO, and how can it be improved by migrating to a new site? These are all questions that should be answered prior to attempting migration. 

Content Migration Checklist

There are a number of things your content migration checklist might include. For instance, you could define the goals of your migration and information on how to back up your original site. A content migration plan template can help you organize your thoughts and get the ball rolling effectively. You might also consider creating a domain migration checklist, a server migration checklist, and a cloud migration checklist, each focusing on different aspects of the migration process. In addition, it can be useful to have a CMS migration plan for your content management system as a whole. This might include a CMS migration checklist, CMS migration steps, and a content migration plan template.

Critical SEO pages are essential to getting your content on page one. Demandwell can help drive your content and, by extension, SEO—even if you’ve recently migrated and are trying to recapture traffic. With Demandwell you can narrow your SEO strategy and workflow from all the things that you could do to a simple, prioritized plan for what you should do to improve lead generation and ROI. You can also leverage machine and human intelligence to receive personalized recommendations that drive SEO results at scale for your business. 

Website Migration Service

What is website migration? The ultimate goal of a website migration service should be to help you achieve a fine-tuned website aligned with how search engines determine what sites provide the best search experience for users. There is a lot to consider in terms of website domain migration, so much to keep in mind to ensure SEO quality, and a website migration service can help you stay on top of your checklists, templates, and any other migration plans you’re trying to implement. 

But how long does website migration take, and how can a migration service be useful in this regard? Migration time varies significantly, depending on the size of your website and what you’re moving, but for most websites it can be completed in a matter of hours. Migrations to or from more complex servers may require a day or two, but it should rarely take longer than that. Website migration services can help speed the process along, taking on much of the burden of migration and freeing up time that your team can spend doing other things, such as preparing content for the new site. 

Website Migration Checklist

SEO optimization should be a critical component of your website migration checklist. If nothing else, you should aim to ensure top-notch SEO quality for your new site. Although there are many things that can go wrong when migrating a website, SEO is one thing you cannot afford to compromise. Thankfully, an SEO migration checklist or website migration SEO checklist can help you make sure that you don’t miss anything important. 

Once you’ve migrated, you may decide that your SEO needs an even better upgrade. Demandwell applies B2B-specific tactics to bring best-in-class SEO performance into reach for SaaS marketers, transforming research into leads. It also gives users a complete view of how content performs across the entire organic funnel. The platform unifies analytics, search console, and more to reveal rankings, traffic, and conversions over time. Demandwell’s SEO campaigns create focus around key business priorities and organic search initiatives, and makes running SEO programs a straightforward process. 

Migrate Website Without Losing SEO

To migrate website without losing your SEO progress, there are critical SEO page elements and website migration steps that must be maintained for optimizing website copy. These include keywords, links, and other components of SEO that can either make or break your rankings. Website migration tools exist to help users retain the most important aspects of SEO, and with a solid website migration strategy, you can rest easy knowing that your SEO won’t suffer as a result of migration.

Content planning tools are also great for ensuring content quality—both before and after migration. Demandwell is the only premium SEO platform designed to fix organic search for B2B SaaS marketers, offering content planning tools aimed specifically at B2B SaaS companies. Demandwell’s unique keyword lifecycle stage and priority displays the most effective techniques for scaling your SEO activities, and you can receive real-time recommendations on the most impactful keywords to include in your SEO content. 

Further, Demandwell allows users to analyze written SEO copy to ensure it’s built to make you rank for your top keywords. You can build your content plan, track your entire production workflow, and assign and manage all of your content contributors. These tools can help you plan for migration and develop good SEO strategies once you’ve moved. 

Website Migration Plan

An SEO health audit can give you the information you need to design a migration plan for an optimized website. It can even help you address many of the questions that may arise when you consider: what is a site migration, exactly? Your website migration plan should reflect your more pressing SEO needs and goals, and should provide a clear path for SEO migration. While site migration SEO strategies can vary from business to business and depend heavily on the type of migration you’re performing, they should ultimately strive to retain the best aspects of SEO while replacing less effective tactics with better ones. 

Whether you’re wanting to migrate your website, or even just to improve your SEO in general, it can be hard trying to implement the best SEO practices. Demandwell helps businesses improve SEO and publish content with confidence, doing the research for them and suggesting which keywords to include in their content to rank higher in search engines. Part process, part platform, Demandwell presents a foolproof methodology combined with the scale of software to create explosive, organically-sourced revenue.

Organic growth is not a guessing game, which is why Demandwell has developed the PACE framework to help users achieve consistent, repeatable growth. Demandwell first creates a custom plan for your business to get your content on page one. It then works to increase discoverability and traffic for keywords that indicate intent to buy. Demandwell uncovers the most effective conversion pathways to ensure that web visitors take action, and finally, the platform reviews plan performance and makes suggestions on how to proceed.

Drive Demand, Simplify Strategy, and Expedite Content

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