SEO Optimization Software
There is a very simple reason that everyone who owns a website should invest in SEO, search engine optimization:
It doesn’t do an owner any good to have a website if no one ever visits it. After hiring a website designer or designing a beautiful website on your own, and after spending tons of time and money to create content, you want to show your website off. SEO empowers you to connect your website to more people. And SEO optimization software, sometimes available in an SEO software free download helps you calibrate your content to what people are looking for with a minimum of added effort.
In this article we will answer all your questions about what is SEO and how it works. We will give you a link for your free SEO software download. But first let’s take a closer look at what SEO is all about.
There was a time that you typed in a term in a search engine and Google or Yahoo or Bing or any of a number of search engines that are no longer operational returned a long list of web pages that had the exact keyword you were looking for. An enterprising website owner who was selling, say, “Individually portioned shrink-wrapped kitty food” would just use that term as many times as possible on the page,even copying it over and over again in a teeny tiny font at the bottom of the page so the search engine would list their page first.
For over 10 years, search engines haven’t been all about matching input phrases to phrases on web pages. SEO semantic indexing algorithms now take search history and other factors to match the intent of the searcher to the meaning of the page. Search engines also consider the location of the searcher. But even though the SEO game has changed, there are still SEO optimization tools that help you get your pages closer to the top of the rankings.
Search Engine Optimization versus Search Engine Marketing
One of the great things about search engine optimization is, aside from whatever you pay to search engine experts or for paid SEO software, it’s free.
Search engines like Google are constantly looking for ways to give their users exactly the web content they are looking for, whether they can type in an exact search term or not. The search engines want you to be able to type in a word or a phrase and wait a just a few milliseconds for a link to pop on your phone (most web searches are done on phones nowadays) that gives you the information you want and a place to obtain the products you want locally and conveniently.
Isn’t that nice of Google?
But Alphabet, the company of which Google is a subsidiary, didn’t achieve a trillion-dollar capitalization by just giving their services away. Google, like other search engines, sells advertising that may help website owners to push their way past the rankings to connect directly to potential customers. Companies that buy ads to be displayed on search engines are doing SEM, also known as Search Engine Marketing.
When you are doing search engine optimization Google rankings are your primary concern. There’s nothing wrong with using the best paid SEO tools to get to the first page of search as your main digital marketing strategy if:
- You have a product or an idea or a page that connects anyone who uses Google, which is anybody anywhere in the world, or
- You are primarily doing your website to provide a point of view or new information.
But if your goal is to make sales, you need to get the right people to click on your link to go to your page. When you advertise with Google, you will specify the kinds of people connections you are trying to make and where you are trying to make them for your ad, and then Google will use everything it knows about people who do searches (which is everything, right?) to display your ad so they will see it.
There is just one catch. SEO is organic and free. SEM is carefully planned and costs serious money. So let’s take another look at promoting pages and products with SEO.
Search Engine Optimization
If search engine optimization is just not your thing, you can always hire someone to do it for you. SEO tools provider Ahrefs did a survey of just how much SEO experts charge. Here is what they found:
- SEO freelancers typically charge $41 to $50 an hour.
- Established SEO consultants usually charge $75 to $100 an hour.
- Over half of SEO consulting firms charge more than $100 an hour.
No ethical SEO freelancer or consultant and no SEO firm is going to guarantee results. They will probably get them, or they won’t have enough repeat customers to stay in business. But there are no sure things in SEO. The search engines are constantly updating their algorithms. What puts your pages at the top of search results one month may not get you into the top 300 sites (which is all Google displays) the next month. SEO is an ongoing investment and it has serious ups and downs.
So maybe you would like to become your own SEO expert. How can you do that?
You could take a search engine optimization course to learn some really neat search engine optimization techniques. Every search engine optimization course is going to give you search engine optimization example after search engine optimization example taught to you by real pros. You are going to feel good about your search engine optimization skills after you complete your course. They could even ask you to become a search engine optimization course mentor.
There is just one problem with this approach. Nearly every search engine optimization course is out of date by the time you get it. It is not easy to put together all the slides and videos and text for even one search engine optimization tutorial, much less a whole search engine optimization course.
You can learn a lot about what worked five years ago. But if you want SEO that gets your rankings for pages that get you customers, you need to refine your search engine optimization definition to SEO that works and that you can afford.
SEO Software Tools
When you’re looking for SEO software tools, there is no doubt that you can afford “free.” And anybody looking for free SEO tools can access Google SEO tools.
Anybody with a Google account — and everybody involved in the Internet needs a Google account — can access their Google Search Console, Google Trends, Google Keyword Planner, Google PageSpeed Insights, Google Analytics, and Google Tag Manager. Let’s take a look at how each of these Google SEO tools works.
Your Google Search Console is at the head of the ist of the very best free SEO software tools because it gives you data directly from Google.
Your Google Search Console provides you with actionable insights about indexing, mobile display, keyword performance, and more. Your Google Search Console is an irreplaceable tool for helping you nurture organic, unpaid traffic to your site.
Google Trends tells you what’s hot and what’s getting hotter in Google search. Sometimes you will type in a term related to your site and discover it’s a “breakout,” that searches for your term are exploding. That’s a strong signal that, if you advertise at all, you should consider an ad campaign around that term, and put it out there right away. Google Trends can also tell you who is looking for a given search term and the interest in that term over time.
Google Keyword Planner tells you how many people search for a given keyword (which can be a single word or a phrase) every month. It can tell you how much you can expect to pay for ads to be displayed when people search for that keyword, and how many are likely to click on your ad. You access Google Keyword Planner through your Google Adwords account.
Google PageSpeed Insights tells you how fast your page loads on different kinds of Internet-enabled devices, laptops, pads, phones, and so on. Loading speed is important for getting high rankings for your pages, so every website manager needs this tool.
Google Analytics tells you how traffic is finding your site. (It used to display keyword performance, but that’s now on your Google Search Console.) Google Analytics has both a free option and a premium service, Analytics360.
Google Tag Manager enables you to add and monitor tags (tracking code or snippets of tracking code) on your site. It can help you learn how far people scroll down your pages and whether they download forms or abandon shopping carts. It can also help you generate surveys and heat maps.
If you don’t want to spend money on SEO tools, use Google SEO tools. And if you’re OK with spending money on SEO tools, you still want to use Google SEO tools. But be aware that Google doesn’t give you these tools as a charitable endeavor. Google gives you these tools to encourage you to spend lots of money on Adwords. To get a broader perspective, you can consider more free SEO tools.
We will be listing many more free SEO tools in our handy-dandy list of Free SEO Tools 2020 in the next section.
Best Free SEO Tools Other Than Google
There are many other options in our list of best free SEO tools that every new website owner-manager should check out. You can find a great free keyword tool to back up your Google SEO tools, some SEO tools for YouTube, and a really great SEO tool called SEMRush Free. Now let’s look at the rest of the best SEO tools list.
Moz Keyword Explorer helps you get outside the Google Universe with an independent tool for analyzing links, keywords, on-page optimization (the SEO you do on your site, contrasted to the SEO you do with links from others sites), and search engine results pages, better known as SERP. You can get your SEO recommendations by entering your page into its website or by using its MozBar extension.
Most website owners get a lot of value from the Moz freemium edition. There’s also a paid version with even more useful features.
Have you ever typed in a question into Google and had an answer in yellow highlight pop up as a snippet from a relevant page? Would you like Google to recognize your own site as a source of relevant answers to important questions?
If your answer to these questions is yes, then you should try out a free tool called Answer the Public. Answer the Public gives SEO tools meaning by providing you with exactly the long-tail keyword (common search phrase) the public at large is looking for on sites like yours.
The free version of Answer the Public places limits on searches per day.
Ahrefs is the tool you use to analyze helpful and unhelpful links to your pages from other sites. It can tell you which sites would work for guest posts that link to your site.
And SEMRush Free is the premier tool for finding out how you can beat competing pages on other sites. It tells you which keywords and long-tail phrases your competitors rank for, as well as auditing backlinks and getting insights into your site’s authority.
So, What’s the Bottom Line on Free SEO Tools?
Every website manager can benefit from free SEO tools. But don’t limit yourself to a free SEO checker that just gives you a list of words and phrases to put in your content.
Every free keyword tool, even our favorite SEMRush Free, has some limitation that is addressed in the paid version of the service. With free SEO tools, you actually get a lot more than you pay for, but you can be sure that your competitors are using every SEO tool they can afford, including some paid versions of free SEO tools with important added features.
Use free SEO tools to learn the ropes of SEO. Then use paid SEO tools in depth, mastering them one by one, to make your site the most visited site in its niche.