Track SEO Performance with Campaign Software

Run SEO like you run SEM – with precision, predictability, and confidence.

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Looking for a better way to manage SEO and track keyword performance? Wondering how to measure progress with SEO? Demandwell’s SEO Campaign software helps you track your SEO like you would track an ad campaign. Watch as your keyword rankings improve each week, and get automatic recommendations on what to do next to improve your rankings for your most important keywords. Start running SEO campaigns to get the same strategic focus and data insights you have with your other marketing campaigns.

Create Simple, Streamlined
SEO Campaigns

Start by adding target keywords from your expert-backed, customized Demandwell Keyword Plan to a new campaign.

Publish Content That Will Rank

Create a page or augment an existing one for each keyword in your campaign using Demandwell’s Keyword Intelligence and Outline Generator technology. Publish your content and be confident that it’s optimized to rank!

Track SEO Campaign
Progress Over Time

View campaign progress reporting in one frame. Visualize SEO performance, and easily spot opportunities for improvement.

Track SEO Campaign Progress Over Time

View campaign progress reporting in one frame. Visualize SEO performance, and easily spot opportunities for improvement.

Iterate on Granular Page
Performance Insights

Measure which content assets are ranking, driving impressions, clicks, and conversions. Iterate based on leading indicators to hit MQL goals faster.

View Holistic Keyword
Performance Insights

Link keyword strategy with marketing campaign strategy. See all the work that’s been done to rank for each keyword, report on SEO progress, and use Lifecycle Stage to uncover next steps to get on page one and drive conversions.

Follow Recommendations
for Success

Demandwell automatically recommends the most impactful actions to improve your campaign performance and maximize SEO ROI. This includes additional target keywords, technical fixes, and content production to-dos.

Follow Recommendations for Success

Demandwell automatically recommends the most impactful actions to improve your campaign performance and maximize SEO ROI. This includes additional target keywords, technical fixes, and content production to-dos.

SEO Tracking Software

For businesses to remain competitive today, they need to have a strong online presence. The reality is that the vast majority of today’s consumers turn to the internet when they are looking for products or services. This is where search engine optimization, or SEO, is important: it will help you get  your website higher up in those search rankings. By prioritizing your SEO campaign this way, you can make sure that you get your website in front of as many potential consumers as possible. And this is where SEO rank tracking software is important—it can give you insights into how these processes work and how they can be improved even further.

When it comes to SEO tracking software, it is important to know that SEO reporting software is a type of tool that is used to help people track how they rank for certain keywords and phrases. It is critical for businesses to think about the keywords and phrases that are most related to their industry, because these are the words that consumers will be using when looking for products and services to purchase.  Online SEO tools can be helpful here, though there are many options available particularly for SEO software tools. Therefore, it is critical for businesses to think carefully about which SEO tools will be able to best meet their needs.

Of course, businesses tend to be careful about keeping overhead costs low, so many will start out by looking for SEO software free options. Even though a free keyword research tool or a free keyword tool is a great place to start, though, there is only so much that a free SEO checker will be able to do. In the end, if a savvy business leader intends to get the most out of their SEO tools, they need to be willing to invest in them. This is why it is a good idea to take a look at premium keyword research tools as well. There are a few options that everyone should keep in mind.


Among the various SEO tools options available today, one of the most popular is Spyfu. Spyfu PPC is a tool that provides a number of benefits. This tool is mainly a domain checker, which users can utilize to see how various domains—their own, and other businesses’—use popular keywords that raise their SEO rankings. Beyond this, though, even a quick glance at a Spyfu review, a few benefits immediately become visible.

First, Spyfu is a robust tool that businesses can use to find new keywords that might be helpful for their own digital marketing campaigns. For example, Spyfu can help people find new keywords in both paid and organic search programs. Furthermore, Spyfu is a competitive analysis tool that makes it easy for businesses to see the results of their top competitors, from  what they are doing well to what they are doing poorly. In addition, businesses can even take this tool and use it to emulate the best aspects of their competitors’ digital marketing campaigns. And finally, Spyfu also comes with a database that contains more than 13 years’ worth of data from Google. Therefore, this tool brings a treasure trove of information that marketers can use to meet their needs.

Furthermore, Spyfu has a range of pricing options. Even though there is a Spyfu free option that is easily visible right after the Spyfu login page, it will prove valuable for businesses to invest in another Spyfu pricing option if they really would like to get the most out of this tool. The Spyfu blog has plenty of information that businesses can use to figure out how to maximize all of Spyfu’s benefits.

Of course, there are plenty of Spyfu competitors as well. For example, many businesses might find themselves considering  Spyfu vs. SEMrush. The reality is that these tools do different things, so many businesses make sure to have both of these tools at their disposal.


Another important SEO tool is Ahrefs. Ahrefs is one of the top SEO tools available. One of the most important Ahrefs features is its massive backlink checking solution. This feature means that Ahrefs users will have access to a wide variety of link solutions to help them ensure they are positioning their website as an authority in the field.

Another major benefit of Ahrefs is that businesses can use it to look at what their competitors are doing. The competitor analysis feature of Ahrefs allows users to see what the main tenets of their competitors’ strategies are and what they can do to emulate the best features of those other marketing campaigns. 

Finally, Ahrefs is also a great keyword research tool that businesses can utilize to see how they are ranking, what the most important keywords are in their industries, and how they can improve their rankings.

Of course, the Ahrefs pricing options are also a consideration. While  there is an Ahrefs free option, it is limited;  when it comes to Ahrefs reports, for instance, the free option cannot provide all the information that users might want. Savvy businesses will  realize that they are going to reach the  limits of the Ahrefs free option relatively quickly, but  Ahrefs cost is not prohibitive, considering what it offers. In addition, users can save money by looking at the Ahrefs annual plan. By deciding to go with an annual plan instead of the monthly plan, it is possible to save money on an Ahrefs subscription.

Overall, Ahrefs is one of the most powerful SEO tools on the market, and there are countless companies that already use Ahrefs to help them formulate strong digital marketing strategies.


It is also worth highlighting SEMrush, one of the other most popular SEO tools today. The goal of SEMrush is to help companies identify trends from their on-page SEO campaigns, allowing them to increase their digital marketing efforts for better results. SEMrush has so many features that some users might find the tool overwhelming, which is where the SEMrush academy can be helpful. This tool provides useful rundowns of many important SEMrush features. 

While there are plenty of SEMrush competitors, SEMrush remains one of the most popular tools out there. It is clear that SEMrush reviews like to highlight SEMrush vs Ahrefs as a SEMrush alternative; however, both tools can be helpful, and businesses do not necessarily need to choose between them.

The good news is that the SEMrush pricing strategy includes a SEMrush free trial option. While the SEMrush free tool is a great place to start, though, this can only get serious businesses so far. Those who truly want to take advantage of everything that SEMrush has to offer should be willing to pay for the full version.

For these reasons, SEMrush is a critical tool. It can lead to more website traffic,better lead generation, and improved prospect conversion rates.


Another strong SEO tool that businesses might consider is Moz. Moz is a comprehensive SEO tool that provides companies with a wide range of solutions. When looking at the Moz blog, it is apparent that numerous features come along with a Moz extension. 

Moz SEO audit is one of the top features. The site audit is one of the most important parts of Moz SEO Pro, which monitors whether there are any issues with the site that might prevent it from gaining high rates of traffic. Broken redirects and issues are tags are common issues that the Moz SEO report will highlight.

In addition, the Moz SEO course also highlights the link-building research that the Moz SEO guide can provide. Links are an important part of every SEO campaign, so Moz users should make sure they are getting the most out of this tool. Moz provides data daily, including link analysis, live link index, and numerous other features that can help websites increase their domain authority. In the end, Moz can be an important tool that is available to help companies increase their online presence in multiple ways.

Best Free SEO Tools

In the end, there are a wide range of SEO tools available, and business leaders should carefully consider which one—or which combination—can best meet their digital marketing needs. When starting out, many businesses  are just looking for the best free SEO tools, and the good news here is that there are plenty of these options out there. At the same time, though, free tools can only get a company so far. Eventually, those who are looking to get the most out of digital marketing campaigns need to invest in them, and in the tools that are being used to manage them. So this is why it is important to look at the best paid SEO tools as well.

Ultimately, when it comes to looking for the best SEO software or the best SEO tool, there really is no one single solution that is the best in every situation.  Instead, the reality is that there are plenty of options available, and  the top tools for one company might not end up being the top tools for another company. For example, many companies use WordPress to build websites, and the best SEO tools for WordPress include options such as Yoast, which can provide a wide range of benefits for companies that are looking to get the most out of their search engine optimization campaigns.However, a company that doesn’t use WordPress as a content management system won’t find as much value in Yoast, no matter what capacities this tool brings to the table. 

In the meantime, too, business leaders are already working to juggle many other responsibilities across their companies, so  they might not have time to worry about the best digital marketing tools available today. This is where trained digital marketing professionals can be helpful in assisting a company reach its fullest potential online through SEO tracking and SEO tracking software.

SEO Tracking Software continued…

With the vast and growing pool of active and competitive websites, ensuring strong website performance can be a difficult task. While your content may be outstanding, certain intricate aspects of your SEO could negatively impact your site rank and decrease your overall volume of traffic. To complicate matters, many of these small details may not be intuitive or easy to tackle, especially manually. As a result, simple automated software additions like SEO tracking software can help provide insight into your current site’s issues and help provide future strategies to improve your SEO performance.

For those asking the question“what is SEO?” The acronym refers to Search Engine Optimization, which is the term for improving your website’s traffic and overall visibility through search engine tools. SEO can play a pivotal role in the performance of your website traffic, and top SEO sites are likely to put a heavy focus on SEO optimization. Some impactful aspects of SEO can be as minute as keyword usage, or as encompassing as website structure. Thus, understanding and optimizing each aspect of your SEO can be daunting on your own, and utilizing SEO optimization tools to aid your site’s improvement could cut down on work hours and labor costs while increasing your site’s traffic. With software to handle the analytical side of SEO performance, you can put a heavier focus on the quality of your content.

When searching for SEO tracking software, the variety and flexibility of its offered SEO tools list could play an important part in its usefulness. Specialized tools such as content management software can be nice for focusing on one small part of SEO, but SEO software that encompasses multiple aspects of SEO tracking and SEO optimization could provide a more all in one user experience. The best SEO software may provide the most flexible tools, to cover the variety of SEO performance statistics available. Even improving smaller pieces of your SEO could net an improvement in site rank, which is where SEO tracking software could come into play.

All In One SEO

To cover the range of details that can affect your overall SEO, an all in one SEO tracking software may offer more efficient ways to achieve your SEO goals. SEO can be improved not only by your execution but through proper planning and evaluation of past SEO performance. 

When it comes to SEO plugins and choosing the right one for needs, there are some things you may want to take into account. For one, a free SEO checker could prove useful in some situations. However, at times, a SEO tool free online may also offer limited features, which could keep you from reaping the results that you may be seeking.

Additionally, there are several SEO concepts to take into account:

SEO Planning: Before beginning content creation, SEO planning is an important step. Large-scale technical issues and website structure problems, like the structure of your WordPress SEO, can slow website traffic. Therefore, running an SEO audit could provide key information on how efficiently your website is set up. Additionally, keyword research can be helpful, as identifying the correct keywords to utilize is important to creating the best SEO strategy and execution.

SEO Execution: The actual execution of SEO practices includes the creation and publication of the content you just strategized. Whether through keywords or content structure, SEO execution puts your ideas and goals into practice.

SEO Reporting: Finally, SEO reporting allows you to evaluate your overall SEO progress. By viewing your performance over time, SEO reporting can help confirm the impacts of your SEO strategy and execution, bringing further improvement to your SEO in the future.


There are a variety of available and successful SEO tracking tools online, from free SEO checking tools to paid SEO software. Certain companies also have multiple free or paid options depending on the complexity of your SEO needs, or the extent of your resources.

One example of an SEO tracking company is Semrush, which offers a multitude of paid and free options to improve your SEO performance. For sites that need extensive SEO performance needs and in-depth guidance, Semrush offers paid plans that include daily updates on tracked keywords and access to historical site performance, gathered since 2012. However, those looking for free SEO tools and education can look to Semrush Academy, a free resource hosted on the site that provides lessons and even an eventual Semrush certification, through passing certain free exams.

Another tool offering free and paid options is Moz SEO. Moz offers multiple free SEO tools readily available, such as a link explorer, keyword explorer, and domain analysis. With the Moz domain authority checker through the domain analysis tool, you can gain quick access to your site’s top-ranking keywords and keyword ranking distribution for free. But once again, education is available through Moz Academy, which can provide paid lessons to introduce you to SEO practices and ideas to use for your site. All of these lessons are divided by experience level, to help you identify what lessons are best for you.

Google SEO

There are multiple ways in which websites can use Google SEO tools to help better their SEO strategy and performance, or specifically their Google SEO performance. The platform can provide inherent insight into SEO performance, with their status as a search engine company that helps them gather unique industry and SEO information for the company to utilize. So, getting comfortable with Google’s SEO tools could better your Google SEO performance.

Much of Google’s SEO tools can be found through Google Analytics. The analytics and data-driven website can help give Google SEO analytics for your website, acting as a Google SEO checker for insight into your Google performance. However, recognizing the complexity of the platform and SEO analysis, Google offers a variety of ways to improve at their platform, allowing you to take a Google SEO course. The courses start with Google Analytics for Beginners, but offer Advanced Google Analytics courses to help you on your way to becoming a Google SEO specialist. Google Analytics also offers its own data studio, to help act as a platform for data analysis while already using Google Analytics. This way, you can visualize the progression of your SEO performance if desired, and get insight into the data already provided by the platform.

Best Free SEO Tools

It can be important to have multiple budget options for specific services. There are some free SEO tools for websites that need to optimize their SEO performance on a budget. Some of the best free SEO tools can still help improve your overall SEO performance, just through slightly different means. There is still variety and flexibility, with free SEO tools for keyword research, free educational SEO resources, and more, all available through different free SEO tools. 

There are many free SEO tools available online, each offering different resources for SEO improvement. Once again, for those looking for a way to gain free SEO education, Semrush free courses offer a great way to learn and even gain certification. Or, for a heavy keyword focus, Moz can provide in-depth keyword information about your domain for free as well. Even specific web platforms offer their own free SEO tools. The best free SEO plugin for WordPress may help you strategize, with tools like keyword analysis and research, to better set expectations for your content and its visibility, while using WordPress itself. 

Some free SEO tools can even be integrated into specific platforms to help improve content efficiency while planning SEO strategy. That said, it may be worth noting that free SEO tools could have limitations in terms of features. It could help to consider what your SEO needs are and how free SEO tools could suffice in that regard.

Top SEO Tools For Digital Marketers

The flexibility of your SEO tools and SEO software can become important as a digital marketer if you need to consider SEO performance across a variety of channels and use cases. The top SEO tools for digital marketers may depend on the digital marketer’s working environment, industry, or even preferred social media platforms. So, ensuring you have the SEO tools that fit your SEO needs can be especially helpful. 

When deciding what SEO tools best suit you, it can be important to understand the scope and limitations of your SEO tools. Offline SEO tools, for instance, would entail any efforts taken to increase traffic to your website outside of your site. Meanwhile, the best SEO tools for WordPress would be ideal for those businesses that make use of WordPress. Beyond that, marketers who emphasize written content may seek out the best SEO tools for bloggers. 

Even your experience level can impact the effectiveness of your SEO tools. The best SEO tools for beginners may provide excess guidance for those more advanced, whereas SEO tools with complex options could suit more experienced users. When choosing SEO software, it could be best to keep in mind the state of your website, its needs, and your team’s abilities and goals for SEO.

Best SEO Tools

SEO performance can play a key role in the success of your website and web content, but it can be difficult to analyze without the necessary tools. Rather than continue to question the quality of your content, SEO tracking software can give insight and answers into the performance of your content, which may lay outside of the content itself. For those looking to improve their SEO performance, some of the best SEO tools and other SEO software tools can provide an easier path to SEO success. However, it can be helpful to keep in mind the situation of your website and the best SEO tools available for that situation. 

Tackling SEO may not be the same for every business. Certain websites may zero in exclusively on keyword analysis, while others may want to look at individual demographics and time-based statistics. At times, a limited budget could mean limited access to paid tools. In that case, the flexibility of available SEO tools like SEO software free or an SEO software free download may be particularly appealing. While these tools could at times be limiting, they could be suitable for certain SEO needs. This would largely be dependent on a business’ goals. In any case, SEO tools could offer a way to monitor the success of your digital content and help give guidance to continuing to improve your site’s traffic.

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