A solid Search Engine Optimization (SEO) strategy can have a positive influence on the growth of your business and the revenue you generate. SEO and/or content marketing is just one way of many that you can attract more traffic to your company’s website and potentially turn those new website visitors into buyers. By incorporating certain keywords and phrases into the content you produce, you can raise your ranking in search results for those topics, thus making it easier for your target audience to find you and your solution. Prospective customers are already looking for an answer, you just need to help them find it.
For those that place great emphasis and value on their SEO strategy, some of the best SEO tools may be those that assist with doing keyword research, generating web content and more. However, when it comes to understanding the impact that an SEO strategy has, SEO measurement tools can be extremely beneficial. Tools that conduct SEO tracking and generate SEO analytics can be effective for determining how the SEO practices you have been implementing are affecting your search engine and keyword rankings, website traffic, conversions, and so on.
In essence, having a way to track your SEO performance and measure its effectiveness can be an excellent resource for your company’s growth reporting. Has the volume of daily or monthly website visitors increased? Do you notice any improvement in your website’s ranking for different keywords and phrases? Most of all, does your growth in metrics related to SEO also correlate with revenue growth?
With the right software, there are ways you can link all of these aspects together to gain a better understanding of how each factor affects another. If you can do this, you will likely have a way to assess one of the most important performance indicators, which is revenue.
SEO Tracking Tools
When you google SEO tools, you may find that the search results feature a wide selection of SEO tools for digital marketing. Some of these tools may be SEO tracking tools, which you can use to measure a variety of performance indicators such as website traffic, keyword rankings, and so on. At first glance, it may seem like an extremely difficult task to condense the hundreds or thousands of search results down into an SEO tools list that features the most useful or top SEO tools.
One approach you could potentially take to this feat is to first determine what performance indicators you identify as being key to the assessment of your company’s SEO and content marketing strategy. If you know which metrics are the most important to your analysis, it may be easier for you to ignore the tools that cannot measure any of those metrics and focus your research on those that do. Moreover, as was mentioned earlier, one metric you may want to keep in mind is revenue. While it may not have the most “direct” or obvious link to the performance of your SEO strategy like something such as search rankings, it is ultimately a major indicator as to whether your SEO strategy is effectively generating monetary growth.
How to Track SEO Results
At this point, you may have begun to search for how to measure SEO or how to track SEO results. There are a variety of ways to go about answering these questions, and some answers may not be the most relevant to you in particular. To get started with identifying your Key Performance Indicators (KPIs) for evaluating your SEO strategy, you may find it helpful to consult some kind of SEO KPI template or examples as a source of inspiration.
Demandwell, which is an SEO platform for SEO content creation and SEO performance tracking, offers a few search engine performance metrics that may be useful to you. These elements are indicated in Demandwell’s Need-to-Lead Funnel. The Need-to-Lead Funnel is a framework for SEO performance analysis that tracks the complete SEO performance “funnel”, from prospects searching for a need to turning those prospects into leads. Demandwell’s platform can generate a single report on the entire funnel and offer recommendations on how to further improve.
Demandwell’s SEO Growth Reporting section provides insight into how your SEO content leads to conversions. Here, the Need-to-Lead Funnel shows your entire organic performance content production and ranking to website visitors and lead conversion. This is a logical endpoint as it symbolizes revenue, which Demandwell believes to be the most important factor for evaluating SEO and content marketing performance.
How to Measure SEO in Google Analytics
If you have had your company website up and running for some time now, you are probably familiar with some of the tools Google offers for monitoring engagement. Naturally, this may make you question if there is a way to use Google search analytics or Google Search Console to monitor SEO performance and, if so, how to measure SEO in Google Analytics. While there is not quite an official Google Analytics SEO dashboard, Demandwell does provide a way for you to sync your Google data to the platform.
By syncing your Google Search Console and Google Analytics accounts to the Demandwell platform, you can conduct queries about keyword rankings that take the data from those sources into consideration. Within Google Analytics, SEO keywords may not be something you can fully measure or track. Fortunately, that does not mean the data is less effective or important.
Demandwell’s software is compatible and can be integrated with Google Analytics and Google Search Console. This direct integration between Google’s services and Demandwell’s platform means that you can view a comprehensive version of your performance insights in a single pane of glass. These insights include metrics such as search visitors and search impressions derived from Google’s data, consolidated in one place.
Demandwell uses a variety of SEO metrics from different sources to compile reports on how well your SEO strategy is performing. If you have consulted an SEO KPI template or have determined which SEO KPIs you intend to focus on, you can begin to plan how you will extract the data needed to build an SEO KPI report on your selected search engine KPIs. With SEO Growth Reporting, you can monitor many of these KPIs all at once across numerous areas of your website.
One aspect of Demandwell’s SEO Growth Reporting section of the platform is called URL Reporting. With URL Reporting, you can track key metrics for all of the content you have published thus far, as well as for a single URL over time. The substance of your content can boost or hinder your SEO strategy. As such, URL Reporting is a way you can look at your content more closely so you can learn more about how each piece of your SEO content performs.
This relates to one of the organic marketing KPIs Demandwell recognizes for content marketing, which is metrics on performance content. This type of content is highly optimized for search engine algorithms to improve organic search traffic. You can determine the impact your SEO content is having on your bottom line by using demand generation metrics such as site traffic and keyword ranking.
What Makes Tracking SEO Metrics Difficult?
If tracking SEO search metrics was easy, everyone would likely be producing top-notch SEO content like a well-oiled machine. However, this is not the case, and some companies are unsure of how to measure SEO effectively. Some may still be in the phase of searching what are SEO metrics. What makes tracking SEO metrics difficult?
SEO metrics can be difficult to track and evaluate if you do not have a reliable way to collect and evaluate the relevant data. Something like an SEO metrics tool or platform can make tracking these metrics much more accessible, as it prevents users from having to perform calculations manually, compare information across multiple databases, and so on. When people have difficulty tracking SEO results, the right software can do wonders for solving the issue.
Unfortunately, some companies may find it difficult to measure SEO performance because they are unaware of what indicators they should be focusing on, as well as how those indicators relate to each other. This is a situation in which SEO Growth Reporting and the Need-to-Lead Funnel can be especially valuable, as they break down SEO performance monitoring into steps, starting with the prospects searching for a need and ending with the prospects turning into leads.
When you research further into how to measure SEO success and monitor SEO in general, a topic that you may encounter frequently is keywords. After all, many SEO monitoring tools and platforms are equipped with technology to do keyword research, track your ranking for keywords over time, and so on. Out of all of the SEO tools available, those that track keyword metrics may be some of the most crucial to maintaining an SEO strategy. Keywords are a major factor in optimizing web content for search engines, so looking at their impact under a microscope can be necessary.
Striving to offer the best SEO audit tool on the top SEO platform, Demandwell takes keyword metrics to the next level. With Keyword Reporting, you can measure dozens of metrics related to all of your targeted keywords, as well as focus on the impact that a single keyword is having on your SEO Program and strategy. This plays into the overall analysis of your SEO performance because it allows you to measure how keywords are contributing to key organic growth metrics. When it comes to SEO, many of the smaller details matter, even down to the way you word sentences in your content. This is why having a way to evaluate your keyword usage is so important.