Share Of Search
Does your brand generate enough search interest? How much momentum does your brand have? How much of the search impressions for relevant topics are you capturing, and how much are you losing out on to competitors?
If you don’t know the answers to any of these questions, then you may want to consider pondering them over carefully. Fortunately, Demandwell offers a free share of search report for people to about their performance from.
What is share of search?
The share of search definition is fairly straightforward, fortunately: it is a measure of the market your brand owns compared to your competitors through organic search results.
Share of search allows brands to gauge the percentage of relevant searches they feature in. It’s extremely useful for tracking how marketing and SEO activity impact search visibility.
Your brand’s success depends on how well you manage SEO on your website. You have to keep your finger on the pulse of your site’s keyword performance in order to stay current with any industry and search changes. Demandwell’s share of search report is a tool that will analyze your site’s share of search and compare it to your top competitors. You can use this data to optimize your site’s SEO content, driving more traffic and converting new visitors to regular customers.
Share of search is quickly becoming one of the most important brand metrics. In a time when online businesses are booming, you need every advantage you can get to stay afloat. Monitoring your site’s organic growth gives you a powerful edge. By using Demandwell’s SEO tracking tools, you may be able to save time and money.
Share Of Search With Google Trends
Google Trends analyzes the popularity of top Google Search queries across various regions and languages. This influential app gives you insight into how popular different keywords have been in search results over time. This is where share of search Google trends come into play.
Once you learn how to use Google Trends, you will likely find that it is a fast way to get a general share of search for your site. All you have to do is enter your company’s name and your competitors. You’ll instantly see the results so you can compare the popularity of them.
Marketers love this app and you should make use of it, too. The search is free and easy. You’ll be able to see data over time, not just a static snapshot of a date and time.
You’ll definitely get results with Google Trends API, the only problem is that Google Trends provides relative performance overviews – it only shows search volume in the past, relative to search volume today. Thus, it doesn’t allow you to understand the market appetite for search terms that are relevant to your business.
You really need a detailed share of search. Google Trends is a good start, but Demandwell can perform the type of highly tactical research a business needs to be and stay on top.
Google Share Of Search
Google is the most popular search engine in the world. You’ll mainly be concerned with their search engine statistics. The best way to keep tabs on your site’s SEO is by using your Google Search Console and Google Analytics.
The Google Search Console can help you measure your site’s search traffic and performance. You can get much of the information that you’ll need to calculate your share of search, but you’ll have to run the calculations manually if you are relying on Google products to create a share of search report. There is also a downside – it’s hard to calculate the search performance of your competitors using Google products, though you’ll have a highly accurate portrait of your own performance.
Google Analytics is a service offered by Google that tracks website traffic and engagement. Brand owners can discover patterns in how visitors engage with their sites. It’s the most widely used web analytics service on the web, which makes sense given Google’s dominance.
The easiest way to start making Google’s apps work for you is to sync your Google Search Account to your Google Analytics account. This allows you to access more detailed SEO metrics that you wouldn’t be able to obtain otherwise.
Utilizing the statistics gathered from Google’s search engine makes market share research a virtual breeze. More specifically, Google search market share will allow you more easily gauge what you need to do to ensure that your brand comes out on top.
Share Of Search vs Share Of Voice
You might have heard of share of voice throughout your marketing research. The share of voice meaning is pretty simple to grasp. In regards to SEO management, share of voice shows which websites rank most frequently for a particular set of keywords in organic search.
The next step, of course, is to understand share of search search vs share of voice. The distinctions may seem subtle on the surface, but they are significant when it comes to the smaller details.
The former measures your presence across many marketing channels, while share of search specifically compares your brand to your competitors in organic search results.
Share of voice gives you a nice overview, but it’s only helpful depending on your strategy. For industries that rely primarily on paid advertising to get in front of potential customers, share of voice might be a better report. For B2B brands, share of search is a more relevant option, since B2B buyers tend to trust organic search results while they research options.
In the debate about which is more important, share of search vs share of voice, the answer really depends on what your priorities are. Share of search is likely something that every brand should prioritize since search is such a fundamental element of being discovered by new customers. Share of voice can give more insight into performance across additional channels.
The Share Of Search Formula
The share of search metric is essential in determining SEO performance. You can’t find out where you’re going if you don’t know where you’ve been. Finding your way with search performance metrics is quick, reliable, and more effective than other methods.
To calculate your metric you need to use the share of search formula:
- Determine the total search volume across your brand and competitive brands
- Determine how many of these searches you’re ranking for
- Divide it by the number of searches all the brands in your industry received at that time
The higher the result, the better for you.
The lower the result means you need to hone in on poor-performing keywords and change them to ones that will drive visitors to your site.
You can calculate this number whenever you want, but doing it manually can be unreliable and time consuming. Demandwell can track your site’s share of search, freeing you up to push your brand up the ladder of success.
Share Of Search Tool
You know how to calculate the share of search for your site. I’m certain you have a lot on your plate in keeping your business running smoothly. Sure, you can determine how well your site is faring against your competitors, but do you have the time to dig deep into those results to implement an effective SEO strategy? Are you already overwhelmed with the stress of building and maintaining a brand?
Fortunately, learning how to calculate share of search should not be difficult at all for most, especially with our guidance. Demandwell’s free share of search tool will give you insights a simple share of search calculator can’t. You’ll quickly see which keywords are working and which ones are dead in the water. You’ll see which keywords are performing best for your competitors and where you rank for those keywords.
Once you’re armed with this knowledge, you can go after these keywords and rank for them as well. You can also identify keywords that your competitors are not ranking for that you are, and double down on your niche segments of the search market.
Demandwell’s Keyword Strategy Coach can then help you stay on top of your site’s performance by listing high-performing keywords prioritized by competition, search volume, and how you’re currently performing with them.
You will definitely make a quick impact on your share of search with these apps at our disposal.
Share Of Voice vs Share Of Market
Finally, if you want to master marketing your brand effectively and all that that entails, you will want to understand share of voice vs share of market as well. Share of voice simply measures how much of the promotional space your brand owns when compared to other brands occupying the same industry as your business. By contrast, share of market calculates how much of the market you actually own relative to your competitors, i.e. how much revenue do you capture compared to the alternative solutions.
If your share of voice is greater than your share of market, then your business has a higher chance of growing in your market because prospects will be more likely to discover you and become a customer.
If your share of market is greater than your share of voice, then your business might experience stagnating growth.
You want to aim for an excess share of voice. You want your website to more popular than your competitors. You want to stay competitive in terms of paid advertising. You want to grow your market share.
We can provide you with a share of voice calculator example that makes sense for your specific needs. Request your free share of search report to get started now. Our share of voice calculator is unmatched, in that it provides you with concrete numbers that will reveal exactly what you need to do next to come out on top as a company.
After you request the report, you will receive a follow-up email to book some time with a consultant who can talk you through the results.