Why Migrating Your Website Can Help With SEO

Attract more high-intent web traffic that converts into leads.

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SEO Shouldn't Be Difficult

While organic search should be the most efficient marketing channel for B2B SaaS companies, SEO fluency and success has been too complex, costly, or slow for many modern marketing teams to achieve.

With the Demandwell platform, you can now easily drive demand, leads, and revenue with streamlined processes, data-driven insights, and straightforward workflows that help you achieve your marketing goals and move the needle forward.

Drive Efficient Growth by Simplifying SEO

Narrow your SEO strategy and workflow from all the things that you could do to a simple, prioritized plan for what you should do to improve lead generation and ROI.

Leverage Machine and Human Intelligence

Use the Demandwell platform to combine human decision making and AI to generate personalized recommendations that drive SEO results at scale for your business.

Choose SaaS

Demandwell applies B2B-specific tactics to bring best-in-class SEO performance into reach for SaaS marketers, transforming research into leads.

Know What’s Working
& What to do Next

The Demandwell platform provides actionable insights, unified reporting,
and personalized recommendations to clarify your next best actions
to optimize your SEO content for organic traffic and conversion.

Drive Demand

Simplify Strategy

Expedite Content

Increase Revenue

Win SEO Through the Full Funnel

Get a complete view of how content performs across the entire organic funnel. Demandwell unifies analytics, search console, and platform data to un-silo SEO performance, and illuminate rankings, brand impressions, traffic, and conversions over time.

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Site Migration SEO

When you make significant changes to your website whether it is in the URL, the structure, or the content, you have made a site migration, meaning that you have moved, or migrated, your site from a previous state to a new state. This is the meaning of the expression, site migration. Organizations might decide to initiate migrations for a variety of reasons. Perhaps the old website had an outdated user interface, or perhaps there was a structural issue that required some kind of redesign. Whatever reason you decide to do a site migration, there is one factor that you should pay close attention to. 

All of the effort you have put into your site to ensure that it is fully optimized for search engines needs to be considered. What if the beautiful new site to which you have migrated fails to bring in visitors because of dubious SEO practices? This is something that you must be careful of to ensure that it is not forgotten when doing a site migration. This is why we have used the term site migration SEO. You should not only conduct a site migration but you should also an SEO migration.

One way to help ensure that your new website is still SEO optimized is to utilize a platform that can comprehensively audit your site, monitoring it at all times for changes and alerting you when a change is needed to keep ranking. The SEO Health Audit solution from Demandwell, for example, possesses these exact capabilities. Demandwell can audit your site in real-time and give live feedback to your dashboard. This means that as you migrate your site, you can always know the exact impact that your changes are having on SEO, and maintain a high level of optimization with your new site. 

Migrate Website Without Losing SEO

The importance of SEO to your site cannot be overstated as it drives organic growth for your business and is critical in building your company’s digital presence. As you make changes and updates to your site, you want to migrate website without losing SEO.  To accomplish this, you need a way to gain visibility into your site’s SEO as you proceed with the migration. With Demandwell’s SEO Health Audit, it is possible to answer questions such as: “will I see an uplift in SEO traffic from a domain migration?” and “does changing the website host affect SEO?”.

As you proceed through the migration of your site, you need to be able to understand what the critical areas are that you need to focus on. It is so easy to make small mistakes, such as forgetting to fix a broken link, that can have a real impact on your site’s SEO. The SEO Health Audit can potentially help you with this by identifying critical issues as a feature of the dashboard. These issues are not only displayed but also ranked so that you know how to prioritize them. Finally, these issues include recommendations so that you can incorporate SEO right into the middle of your site migration processes. 

Website Migration SEO Checklist

Before you conduct your website migration, it makes sense that you would build a website migration SEO checklist that provides the steps to complete your migration. With this checklist, your objective is to carefully migrate your site without losing any traffic due to a loss of SEO. If you do not incorporate SEO into your site migration strategy, you could see a definitive drop in organic traffic which can seriously impact the number of people finding your company and your products or services. This, in turn, means a potential loss of revenue. 

An SEO migration checklist can be built easier using the insights provided by the Demandwell platform and our SEO Health Audit solution specifically. This tool can help you to choose the steps you want in your website migration checklist SEO. It does this through our Recommendations & ToDo Management feature. This feature provides you with customized priority recommendations which can be assigned to any site administrator across your organization. The items on this To-Do list could easily be put on any SEO checklist and thereby provide you with more of a roadmap to successfully migrating your site in an SEO-friendly manner. 

Website Migration Tools

There are many website migration tools available out there. Any such tool should be built with the objective in mind of ending the migration with a fine-tuned website that is aligned with SEO best practices. Whether you are looking at a website migration plan template, a website migration plugin, or a website migration checklist template, SEO needs to be an important factor. This is something you should look for when looking at all of these templates and checklists. 

Ideally, the website migration tool you relied on would be a solution that incorporated the best aspects of both a process and a platform and relied on a fool-proof methodology that was consistent with the best practices for encouraging organic growth through SEO. When you use Demandwell as part of your website migration, you can be sure that you are working with a tool that fulfills all of these specifications and more. Our SEO Health Audit can also provide you with peace of mind knowing that your site is ready to perform in search engines and beat the competition by ensuring that your site is technically optimized. 

Website Migration Proposal

When first sitting down to write a website migration proposal, there are many questions that you are going to have to answer. For example, how long does website migration take? Another question might be, what will be the website migration service cost? Finally, it is also important that your proposal explains site migrations so that you answer the first question which may be: what is a site migration? There are many different types of website migration, from major changes in the content and structure of the site to a simple website domain migration where perhaps the only thing changed is the URL. Whatever kind of website migration you are writing your proposal for, incorporating and integrating a proven strategy into the proposal can help to ensure that your website will be fully SEO optimized and continue to see organic growth after the migration has been completed.  

Our unique methodology relies on a framework we call PACE. This is a process that can remove the ambiguity that often obscures SEO facts and is based on four basic concepts: plan, attract, convert, and evaluate. We have found that these four simple steps form a solid foundation for repeatable organic growth. 

Website Migration Checklist

When building a website migration checklist that lists your chosen website migration steps, you should have all of the information you need to build a checklist that will list the steps needed to ensure that your site is fully optimized at the end of the migration process. Whether you are building a domain migration checklist or an entire CMS migration checklist, you need to have the proper data to act as a foundation for your decisions. Demandwell’s SEO Health Audit can give you the information you need to build a solid site migration checklist. 

Demandwell’s SEO Health Audit monitors your site across three key areas for ranking: infrastructure, content, and endorsements. In each of these three areas, Demandwell gives you a score that specifically reflects how successful that area is doing, from an SEO perspective. These scores can be a key factor in building your website migration checklist and influencing where you are going to focus your SEO efforts on the new site as opposed to what doesn’t need any changes and should be preserved because it is doing so well. Where other companies charge high fees for audits of only one specific area that are quickly outdated, Demandwell offers live insights that are designed to be specifically impactful for your growth goals. 

Website Migration Service

As you are working on your website migration strategy, Demandwell can help in a variety of ways. From the insights provided by our SEO Health Audit to our proven PACE framework and our years of experience in this industry, our platform can be a powerful tool as you build your website migration plan. Demandwell is a website migration service that focuses on ensuring that your site is thoroughly optimized by the end of the migration. Our SEO migration services are designed with SEO best practices in mind so that they possess a strong potential to unlock organic growth for your organization. 

When making changes to your site, you want to make sure that those changes are beneficial to the site and not harmful. You are investing in the beauty and functionality of your site and do not want to be seeking to grow as a result of that investment. The problem is, that changes to your site can negatively impact SEO unless it is accounted for strategically before engaging in the migration. The bottom line is, the SEO of your site can be preserved and even potentially improved throughout a site migration when you take advantage of the power of Demandwell.


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