Successful SEO Campaign
You publish a blog post––maybe even a series of blog posts––and know that you have produced engaging, relevant work. You know what your audience wants to read and have taken that into account when coming up with said content. You even posted the content across all social media platforms.
Alas, your visibility remains low.
A successful SEO campaign can fix all those problems for you.
Before we go over what makes successful SEO campaigns and take a look at examples of SEO in digital marketing, it’s important to first answer the question: what is SEO? Are there different SEO meanings?
To put it simply, SEO stands for Search Engine Optimization. Best SEO practices allow digital marketers to optimize websites so that they rank higher on search engines like Google and Bing. More specifically, SEO strategies include zeroing in on specific keywords to yield top results.
Generally, keyword optimization is the biggest factor in whether your content is successful. However, that’s definitely not the only thing that goes into developing successful SEO.
The specifics will vary from campaign to campaign, depending on your target audience and your ultimate goal. For example, if you are looking to increase profits, you will probably take a different approach than if you were trying to boost engagement.
In any case, SEO campaigns usually go through the same steps: planning your SEO strategy, creating content that will attract your target audience, optimizing that content for conversion, evaluating how well your content converted, then planning how to improve in the future.
An SEO campaign is harder to define than a regular SEO project or infrastructure audit. It’s not just one piece of content on your website. It’s meant to generate long-term success for your brand. That’s why in this article, we will explore exactly what an SEO campaign is more closely, point out examples of SEO in digital marketing, and show what an SEO campaign entails.
SEO Campaign Meaning
What is an SEO campaign? The exact SEO campaign definition can be murky because marketers don’t use the term “SEO Campaign” widely.
Knowing the process of a typical marketing campaign can help digital marketers better understand the SEO campaign meaning.
In general, digital marketers launch marketing campaigns by setting a clear budget (often a range) and a timeline. Digital marketers will then publish content to target a relevant audience, generating interest in what they have to offer. Since SEO campaigns are a type of long-term marketing strategy, they would have all the above components.
Other foundational pillars of an effective SEO campaign strategy include developing good technical SEO, content strategy, on-page SEO, and link building. Finally, user experience is crucial in attracting an audience and keeping it there.
Check out Demandwell’s SEO campaign examples via our published SEO case studies.
SEO Campaign Case Study
To show how Demandwell creates confidence and success, we are publishing case studies of clients finding great success using our platform.
These examples of companies using SEO are good SEO practical examples to look at and find inspiration from.
Each B2B SEO case study highlights different milestones of success in the campaign, which creates a tangible feeling of success that is backed by statistics and graphs. We also like to highlight the people behind the numbers. Behind every great SEO campaign is a marketer who’s worked incredibly hard.
Some of the SEO campaign case study examples will show the boons of early success, which can be found in several different factors. The number of keywords ranking and how many pages appear on page 1 in Google results are important indicators of whether the SEO is being successfully conducted. Additionally, how many search impressions your brand is racking up over time.
Not every campaign creates a huge splash of success early in the game. Search engine “authority” can take time to generate. Some cues for success are more subtle. Often the first sign of success is the number of keywords ranking, then impressions, traffic, conversions.
Other Demandwell case studies highlight late-stage success with revenue, leads, and other long-term goals. Typically, these are the final results that one would want and expect from a successful SEO campaign.
Real SEO Example
Keyword optimization is a huge part of search engine optimization. Without it, it is nearly impossible to build a successful brand digitally.
Targeting the right keywords means you can attract the most relevant audience.
Conversely, if you pick the wrong keywords, you can end up attracting the wrong audience. They won’t engage with your web content or be interested in buying your product.
That is worse than having no audience at all, because it can lead to misunderstanding about what you do and which audiences you can work with, even when it’s just a keyword optimization problem.
On-page SEO is another example of SEO strategy – it refers to all the content on an individual page that can increase its ranking.
On-page SEO examples include the web page’s technical setup (HTML source code) and also the actual content on the web page (articles, descriptions, titles, etc). Case study examples of search engine optimization can show which on-page SEO practices are the most effective.
On the other hand, we have off-page SEO, which is every little thing that pushes the website to the front of a search engine without being visible to the human viewer.
What goes on in a real SEO example? Theory is great and all, but what truly goes through keyword research and optimization?
Let’s take a look at example SEO keywords for what might happen to a gardening company after a successful SEO campaign.
Company GreenGrass is a new startup that wants to sell gardening equipment and plant-related decorations. They also have a blog on their site with the latest news articles for gardening.
The problem is, GreenGrass only uses the most competitive keywords even though they are just starting. Perhaps their content creators searched up most-searched keywords on Google and picked the top three: plants, landscape, and botanical gardens.
GreenGrass simply cannot compete with other pre-established companies in the same industry. They end up falling on page 10 of Google. Most web browsing people don’t go past page 1 or 2 unless it’s for an extremely niche or in-depth question.
With Demandwell’s help, GreenGrass is able to better understand SEO best practices and slowly but surely increase audience numbers for their site. Less competitive keywords might be used, creating more success with the right audience that will buy their product. They also might focus on ranking for the full marketing funnel of topics…all the way from information about gardens, down to someone looking to buy plants. This way they can support customers and prospects across the full buyer’s journey.
Each company’s SEO strategy plan should differ based on the field and industry it is based in.
Another factor that affects the brand’s SEO strategy is whether it’s just starting up or already a globally known brand.
Small companies looking to make their way into the market for the first time are one of the best beneficiaries of a good SEO campaign.
Popular pages you see whenever you Google something are all optimized to be there. It might seem surprising that the top sites would want to invest continuously in an SEO campaign because they’re already at the top.
However, even successful companies can improve even more with good SEO, and if they don’t keep their SEO practices sharp and up-to-date, their rankings can fall as well.
Demandwell’s platform provides contextually relevant keywords in real-time. That means you won’t be getting keywords from years or months ago as if you bought a textbook on How to SEO.
Demandwell keeps you well-informed while saving you time on research. It’s not a good SEO strategy in digital marketing to manually research SEO keywords for every single web page you need to create. Demandwell prioritizes which pages you should create next.
Why spend precious time to figure out if your content has all the right keywords in it? You can get rapid and relevant results from Demandwell’s content analyzer.
SEO Campaign Strategy
Content is at the core of every great SEO campaign strategy.
You can invest heavily into other methods of digital marketing like paid ads, but if your site isn’t generating organic growth on search engines, you’ll fall behind in the end because you always need to be investing money in order to get any return. An SEO content strategy on the other hand requires some up-front investment, then compounds over time in terms of growth, with little financial investment over time.
Content is the marketing asset that helps increase your site’s value on the search engine’s rankings. Search engines “read” your content to understand what your website and pages are about, so they can surface them for relevant searches. Take a look at examples of SEO writing to see what brings success.
Publishing the correct content helps you target more relevant keywords for your site and get more qualified web traffic.
Qualified traffic refers to users who reach your website that are interested in your products and, therefore, can be considered potential clients.
Another key campaign strategy is to have good planning. Know what keywords are working and bring qualified traffic, and which just bring a large audience that doesn’t ever plan on paying.
Demandwell is a fantastic service that helps you plan and organize your SEO production, that way you can focus on content and revenue and not the little details.
SEO Campaign Template
Demandwell specializes in automating routine but time-consuming SEO tasks. It helps you create an organic Internet presence that search engines understand and rank well. Become the top line on a Google search result! Blow all other Bing results out of the water.
The Demandwell app helps you create your SEO campaign template with ease. You will be offered SEO strategy templates that can help you stay organized from planning through content creation and publication.
Saving time means saving money. Except Demandwell doesn’t just save you money. In the long-term, it can net you a lot more gains. Some of Demandwell’s customers get a 13x return on investment from what they invest in organic.
Each SEO action plan template is created with your success in mind. You have a great investment plan, a cool and innovative idea, a creation of your dreams. Bring us on your journey to success and let us help you pave the way.
If you run into unexpected or complex problems while your SEO campaign is underway, Demandwell can help you troubleshoot all your issues.
If you’re not sold on whether Demandwell is for you, stay connected with us. We are happy to show you more SEO strategy examples and case studies and explore the world of SEO with you.