A SaaS company has no shortage of options when it comes to choosing a B2B SaaS SEO agency. So what makes Demandwell’s solution different? Most regular SEO agencies provide you with a lot of information and a long list of tasks to complete to improve your SEO performance. But beyond this single snapshot of the state of your SEO, they don’t provide much help. The best SEO tools don’t just tell you what you need to do — they also help you prioritize tasks and plan your next step at each stage of the process.
Demandwell’s approach encompasses three main aspects of a successful SEO strategy: control, scalability, and personalization.
First of all, our platform gives you a great deal of control. Marketers get full visibility into a central repository of reports where we can work collaboratively on SEO efforts. The platform comes with a variety of features and capabilities, such as:
Our platform is also more scalable than most other solutions because we provide detailed, real-time SEO reports. Instead of getting a spreadsheet full of static data about your SEO performance at that particular moment in time, you can access continuous analytics that gives you deeper insights into the progress of your SEO campaign. You can also leverage an ongoing keyword strategy that evolves to reflect your current business priorities. Demandwell’s brief builder tools and content automation can also help you scale your SEO plan and continue to publish content quickly even as the workload increases.
Perhaps best of all, Demandwell’s human SEO experts work with you to develop personalized solutions to the unique challenges of B2B SaaS. Marketing budgets don’t need to be enormous to support an effective SEO content strategy — Demandwell’s consultants can help you create a customized plan to use the resources you have available to drive success in organic search.
Demandwell’s SEO growth platform is designed to make it easy to build and execute an end-to-end content plan for B2B SEO. SaaS tools like this are an essential component of a fully-effective search engine optimization strategy. Here is a brief rundown of some of the features included with the Demandwell platform:
One of the best SEO SaaS tools Demandwell offers is the keyword intelligence feature. Our keyword intelligence can make SaaS keyword research easier, faster, and more effective. There are many different keyword tools that can generate a long list of potentially valuable keywords — however, Demandwell goes a step further and actually helps marketers create a plan to use the keywords effectively.
Search intent is one of the most important considerations when prioritizing keywords. You can look at a few keyword modifiers to help determine users’ search intent:
Solutioning terms like “service,” “tool,” or “platform” indicate the searcher knows what they’re looking for and is close to making a purchase. A broader keyword like “what is SEO” indicates the searcher is doing preliminary research and does not yet have high intent to buy.
Pain modifiers indicate the searcher is aware of their problem but doesn’t know how to solve it yet. Terms like “improve” or “increase” tell you the searcher has a pain point they’re trying to solve, which means they’re likely at the right point in the buyer journey for you to step in with your solution.
Industry modifiers help you determine which audience you’re speaking to. Phrases like “for [industry]” tell you whether the searcher is within your target audience or not. This helps you avoid wasting time targeting searchers who are looking for similar solutions but are not actually shopping within your target market.
There are all kinds of SaaS metrics, benchmarks, and KPIs that marketers should track to help inform their SEO strategies. Effective keyword research is another useful tactic that usually leads to better SEO outcomes.