SEO (search engine optimization) for B2B SaaS is a complex subject with many tasks and considerations to juggle at once. If you don’t have the right resources, it’s easy to become disorganized and overwhelmed. You may have already tried to create some content to boost your online visibility but have seen limited results. A B2B SaaS SEO agency can provide you with the tools and assistance you need to build a better SEO strategy and execute it successfully.
There are a lot of different SEO solutions out there, but the best SEO tools for beginners don’t just give you access to a list of features and leave you on your own. Demandwell offers a powerful platform that contains all the tools you need to power a successful SEO strategy, and our consultant will also use their expertise to guide your strategy so you always know what your next move should be.
Demandwell’s SEO solutions are specifically tailored for the B2B SaaS industry. Focusing all of our efforts on this single area allows us to provide the best service possible for B2B SaaS organizations. We combine human expertise with efficient AI tools to power a strategy that makes it easier to exceed your B2B marketing benchmarks.
B2B SaaS marketing budgets are sometimes tight. Investing in better search engine optimization and prioritizing performance content production can reduce your average customer acquisition cost (CAC) and help your bottom line.
However, it’s important to remember that SEO is a long-term plan. In any SEO tool comparison, it will take a bit of time to see major results. Demandwell is dedicated to using technology and human expertise to drive SEO success and help your business achieve growth more quickly than may be possible with other SEO tools or services. We provide access to high-quality SEO reporting and content production tools and stick around to guide you as you use them.
One part of Demandwell’s focus goes toward equipping B2B companies with the SEO tools they need to achieve better search engine optimization. One of these tools is the Need-to-Lead funnel. Our Need-to-Lead funnel is a full pipeline report that sheds light on your SEO strategy’s progress over time by measuring SaaS conversion rate benchmarks at each stage of the organic search funnel. This makes it easy to visualize user activity throughout each and every stage of the funnel.
The Need-to-Lead funnel is powered by data from Google Analytics and Google Search Console. Combining this data with Demandwell production data enables us to measure SEO success over time by tracking important B2B SaaS marketing benchmarks like search rankings, web traffic, and conversion rates. The Need-to-Lead funnel allows you to see this information in real time and segment it according to the time range. This gives you clear visibility into every stage of the search funnel.
An effective search engine optimization strategy is essential for B2B SaaS companies — but you need a way to measure whether or not your strategy is effective. SEO SaaS tools like the Need-to-Lead funnel can make it easier to access the information you need to make informed decisions about your SEO plan.
In addition to the right tools for driving SEO success, you need the right metrics for measuring it. Besides sales funnel conversion rate benchmarks, one of the most important B2B SaaS metrics is customer acquisition cost (CAC). Customer acquisition cost is the amount of money required to attract, convert, and onboard a new customer. SaaS businesses commonly use customer acquisition cost to measure the company’s financial performance. Traditionally, customer acquisition cost has been a major expense for most businesses, but you can lower CAC by improving SEO.
Normally, acquiring customers requires marketers to devote considerable amounts of resources to marketing campaigns in order to attract new customers. However, you can acquire customers in a much less expensive manner by focusing on publishing performance content that attracts customers through organic search. Leads you acquire via organic search usually have high buying intent. High-intent leads are leads that are near the bottom of the search funnel, meaning they’ve done their research and they’re ready to decide on and purchase a solution.
By targeting the right keywords with your performance content, you can attract high-intent leads who are a great fit for your service. This means they’ll be more likely to keep making purchases for a long time rather than churn after a month or two. Focusing on organic search as an avenue of customer acquisition can help reduce the average CAC for SaaS companies.