If you’re new to SEO, you may be asking, “What is SEO in digital marketing?” SEO, or Search Engine Optimization, is a part of a content marketing strategy that focuses on increasing organic traffic by utilizing keywords that are frequently searched for on engines such as Google, Yahoo, Bing, etc. There are a lot of online SEO services out there, but in order to find the best SEO company for your organization, you should ask yourself what you are looking to get out of SEO management services. A common misconception about Demandwell is that it is an SEO agency. It’s actually not. To be specific, Demandwell is a B2B Saas SEO software platform that provides its clients with access to SEO expert services in the form of an SEO consultant and an SEO content management system.
Working with a Demandwell SEO Consultant differs from working with other professional SEO services in the sense that while other SEO services can be one-off audits and reports, Demandwell SEO Consultants meet with clients every thirty days to discuss results, research, and new strategies to achieve the best results. This allows your SEO strategy to grow alongside your results and ensures that you aren’t falling behind or using outdated or irrelevant keywords. The SEO consultant also makes use of the same Demandwell SEO content management software that the client has access to, keeping all relevant research, reports, and analytic results in the same place.
Working with an SEO consultant gives clients the tools and support they need to craft a strategy that they control and can be proud of. SEO consultants can also be seen as coaches, providing clients with best practices, playbooks, and guidance. They don’t play the game for the client, instead, they provide feedback on how the game can be played.
While there are a lot of SEO solutions available, you want to be sure that you hire SEO experts that you can trust with your vision, brand story, and overall strategic goals. The beauty of working with an SEO consultant vs an agency is that you remain at the helm of your content strategy journey rather than passing it off to a firm that specializes in advanced SEO services.
Rather than overwhelm you with an “everything, all at once” approach to SEO, Demandwell Consultants take SEO coaching 30 days at a time. They review your past content, top-performing keywords, and other reports and determine best practices and new strategies for what to focus on right now and what to prioritize for the next thirty days. This method of SEO coaching means that it is less likely for an SEO strategy to become stagnant. Using this approach, your strategy will continue to grow and expand the longer that you partner with Demandwell. And all the while, you still maintain total control over what channels you’re using, how much content you’re producing, the type of content you are producing, and more!
Setting your SEO strategy goals with your SEO consultant is also a key part of making sure that you have a cohesive strategy and that you are on the same page. When you share your goals with your SEO consultant, they can look for the best ways to achieve the desired results within the Demandwell SEO content management software that you both share access to.
When selecting the best SEO services for your business, make sure that you are considering your business’s unique needs and goals. If you have an in-house marketing team with dedicated writers, it’s likely that you don’t need SEO expert services that provide pre-written content assets on your behalf. That’s where an SEO software company like Demandwell comes in, which gives you all of the tools you need to assign pre-outlined content to your writers. Not only do you have access to a content management system that auto-generates the most relevant keywords, but Demandwell also partners clients with a personalized SEO Consultant or coach.
If you’re truly not sure what to expect from SEO expert services, know that the goal of almost every SEO service is to get your business on the first page of Google. SEO services should partner alongside you to help achieve the desired results to align with your content marketing strategy goals. With a Demandwell SEO consultant, the success of your strategy is vital. Demandwell was born from a desire to help others grow. Coaching a client to success is the goal! With an SEO consultant keeping their thumb on the pulse of the previous SEO performance of the last thirty days, they can help your strategy thrive.