Marketing SaaS companies operate in some of the most demanding and competitive conditions in the industry. With so many options to choose between SaaS marketing agencies, it can be a significant workload simply trying to find a digital marketing SaaS firm that works well with your company’s goals and objectives. The best SaaS companies know that investing in SEO is a winning long-term marketing strategy if tended properly.
But by and large, SEO is different for B2B SaaS companies – unlike other industries which may manufacture and sell physical products, B2B SaaS companies are selling intangibles. These intangibles are far from worthless, however. B2B SaaS companies solve incredibly complex issues for their clients by providing advanced software and solutions that address a variety of pain points. B2B SaaS marketing experts, then, are in the unique position of discovering and understanding their potential customers’ pain points and directing those leads into their B2B SaaS marketing funnel.
Once you can begin to steadily increase the leads that make it into your marketing funnel, you may begin to notice incremental gains elsewhere as well. The beauty of SEO is that it compounds upon itself – once the foundational layers are constructed, you can begin to build more on top of them and steadily start to see more sustained growth. In SEO terms, this might look like utilizing more effective keywords to continuously grow organic search traffic. Improving on-page and back-end SEO can go a long way in helping improve your company’s website’s ranking on search engine results pages, and when search engines like Google have higher quality information by which they can index your site, you may steadily observe increased organic search numbers and overall traffic figures. More visitors to your digital spaces increases potential leads, and improved search engine results rankings can also improve the quality of your leads – potentially leading to higher quality leads that are more likely to convert.
B2B SaaS marketing initiatives require a great deal of planning, research, and expertise – the market is so competitive that it takes a multi-pronged approach in order to have the greatest effect. A good B2B SaaS marketing agency likely has years of experience developing one B2B SaaS marketing strategy after another; since each business is different, each marketing strategy will likely vary in important, distinguishing ways. Oftentimes B2B SaaS marketers are tasked with creating an entirely new SEO category in order to introduce a new product or service into the wider market. And how can searchers know what to look for if the product or service is brand new and unknown?
The best B2B SaaS marketing campaigns were developed utilizing every resource available – from keyword analysis to website optimization techniques. The top marketing Saas companies understand that B2B SaaS marketing is greatly disparate from other, more traditional marketing endeavors. Unfortunately, there’s no one-size-fits-all solution or silver bullet approach. Without a physical product to showcase potential buyers, companies will more likely offer a free trial period so that they can assess the software and services for themselves before deciding if the available solutions are a suitable match for their organization.
While each industry will have its own approaches and idiosyncrasies surrounding SEO, the B2B SaaS industry is a particularly challenging arena. Due to the oftentimes convoluted nature of SaaS solutions, appropriate SEO strategies are similarly complex and may require more effort and patience than in other industries. Demandwell understands this better than most.
Demandwell goes beyond the traditional scope of your average SaaS marketing agency by combining world-class software with some of the best minds in the industry. In addition to Demandwell’s expert guidance and consulting, Demandwell’s powerful SEO platform provides a sturdy foundation – a centralized location where research and innovation combine to help your company address your most pressing objectives.
Demandwell provides some of the most versatile marketing SaaS tools available. In order to fully understand your company’s specific situation and the kinds of challenges you may be facing, Demandwell performs an SEO Health Audit of your site to establish a baseline of your company website’s vitals and determine any areas of weakness that need to be improved, as well as strengths that can be built upon. Your company can monitor your progress over time as we work together to improve your SEO initiatives. Demandwell understands that research is an ongoing process and SEO requires a living, evolving strategic approach. This intense level of personalization is one of the most alluring aspects of Demandwell’s services – our platform is designed to help your company prioritize customized solutions that work for you.