Part of creating a content strategy framework is determining when to focus on existing content and when to go ahead and produce new material. In truth, there is no right or wrong answer in terms of when to refresh your content — it all depends on your business needs and goals and what your content planning process looks like. For example, if a particular piece of content fails to rank well on Google, it may be best to simply discard that content. On the other hand, if you’ve created a piece of content that you’d really like to showcase on your website, but it isn’t ranking quite as high as you’d like, you should focus your efforts on optimizing that content rather than starting over from scratch.
Optimizing your content doesn’t necessarily mean you need to revamp your entire content marketing strategy. However, it does mean that you should consider how the revised content will impact your other content and how much additional time you will need to optimize the old content properly. Different content marketing strategies may require a slightly different approach to content creation or repurposing. For example, if you work in the B2B space, a B2B content strategy framework can serve as a guide for your B2B content creation process. It can also help you develop a B2B content distribution strategy, which can be useful when deciding when and how to optimize your old content. It may also help you come up with more unique B2B content ideas.
At the end of the day, a content framework should account for both old and new content, quality and performance, but it’s up to you to decide when to use what content. No two businesses are exactly alike, so you should consider your marketing objectives and what kind of audience you’re trying to reach. This can help you decide whether to optimize your old content or start over again with something new.
Content planning involves several steps. First, you should identify your audience and what you’re trying to get them to do. Then you should come up with a content strategy plan—this is the point at which you will decide how to best utilize different types of content marketing. A digital content strategy, for instance, will naturally involve a lot of digital content, such as blog posts and social media content. This includes a mixture of performance and quality content and is designed to grab the attention of online audiences.
Once you’ve got your content strategy plan in place, you can get to work creating content. Using a content marketing strategy framework is a great way to kick off the content creation process, as it provides helpful guidance on how to strategize different types of content for maximum results. You might also search for the best content strategy examples to see what strategies others have implemented successfully in their own businesses. In addition, a predefined content writing framework can provide helpful instruction on how to write content that’s both engaging and SEO-optimized.
Developing a website content strategy is crucial to the success of your site-based content. More often than not, your website serves as the first impression of your brand to potential customers, so ensuring the visibility of relevant content on page one is absolutely essential. Your website content framework should account for both quality and performance content and outline how each should be used to boost traffic and drive brand awareness.
Viewing a website content strategy example is a great way to learn more about content strategies and see how different organizations use different types of content to achieve desired outcomes. For instance, if you are a small company, it can be helpful to base your strategy on proven strategies for small businesses. While small companies can’t typically expect to drive the same amount of traffic as large organizations, they can still make the most out of their content with a properly-optimized strategy, so it’s important that they take the time to consider the best course of action for whatever it is they’re hoping to accomplish with their content.
Whether you use a template or develop a content strategy framework on your own, it’s important to remember that developing good content takes time, especially if you’re new to the content creation process. It may take some trial and error – some confusing performance content for quality content and vice versa – before you settle on a strategy that’s right for your business. While the ultimate purpose of content is to drive traffic and increase leads, there are many roads to get there, and you can take whatever liberties necessary to optimize content for improved results.