A standard content strategy framework consists of two primary types of content: quality and performance. Quality or blog-based content is truly the heart and soul of any website. It’s designed to cast businesses in the best possible light and adequately reflect their unique brand voice. Performance content, on the other hand, is all about driving SEO. It utilizes specific keywords and seeks to answer frequently asked questions but is not necessarily invigorating or fun to read.
When developing a content plan, it’s important to incorporate both types of content into your wider content framework. Each serves a unique purpose and is critical to attracting your target audience to your website. You might think of performance content being the magnet that initially pulls them to your site via SEO and quality content as the piece that demonstrates who you are as a company and what you can do for your audience. Content planning generally involves both types of content, although different content strategy frameworks may vary in terms of how and where to place that content.
Before implementing your content, you should choose a content marketing strategy framework. For example, if you intend to focus specifically on your website as opposed to other mediums, such as your social media channels, you might settle on a website content framework. Similarly, if you work in the B2B space, you should develop a B2B content strategy framework. It can also be helpful to come up with a content writing framework, as this can guide your decision-making as you determine how to create both quality and performance content. If you lack the time or resources to write in-house, you might consider outsourcing this process. Ultimately, no matter which framework you choose, it’s important to understand the differences between content types and when and how to use each.
The purpose of a content marketing strategy is to attract and engage audiences using a variety of content. Digital content marketing has become the most common type of marketing, as businesses generally appreciate being able to easily create and distribute content via digital mediums. This allows them to expand their reach and touch audiences that might otherwise have never heard of their brand. A digital content strategy leverages quality and performance content to attract site visitors and inform them about products and services.
Because digital marketing is entirely dependent on digital traffic, it’s important to develop a website content strategy that accounts for quality and performance content. You can structure your site according to your unique business needs and goals, but it’s important to ensure that both types of content are strategically placed for visibility. While performance content may be what first draws visitors to your site, the quality content is ultimately what they’ll stay for, so it’s important to put your highest quality content front and center. It should be easy to find and encourage visitors to read on. Consider where on your website it would make the most sense to place this type of content.
For a better understanding of how to structure a content marketing strategy, you might try searching for a content strategy example, or blog content strategy example if you’re specifically interested in creating blogs. The best content strategy examples demonstrate the importance of both types of content and how they are used to boost site visibility and help potential customers find what they’re looking for, whether it’s information or a certain product or service.
B2B content creation is a critical component of B2B content marketing. But what is B2B content? Simply put, it’s content that is designed to generate traffic and leads for B2B companies. Unlike other types of marketing, the goal of B2B marketing is to sell to other businesses rather than individual consumers. Generally, B2B marketers target select groups that are responsible for making purchases for their companies. Coming up with a B2B content marketing strategy prior to embarking on your marketing journey is crucial to the success of your campaign.
Generating B2B content ideas is the first step in the content creation process. These might include videos, blog posts, and technical articles. You can get as creative as you want with your content, looking for new and innovative ways to reach your audience. You might also try searching for the best content strategy examples to see what has proved successful for other businesses. You can even use a B2B content strategy template to help structure your content creation process.