Today, most businesses and business owners are familiar with search engine optimization (SEO). Without SEO, it would be much harder for businesses to get the attention of their target audience or even reach them in the first place. In today’s incredibly competitive online world, the importance of SEO for SaaS businesses cannot be overstated. Unlike traditional retail or business-to-customer businesses, SaaS customers often search for a specific solution to complex issues. This means that these customers often resort to web searches more often than other customers because there is no easy place to find the solutions they are looking for that is not Google. This said, not all SaaS company leaders may know exactly where to find the best SEO services and tools for their business.
SEO for B2B SaaS works quite differently than SEO for a retail business would. Instead of focusing on a hard sales pitch for your products or services, as a SaaS business, you want to educate your customers and help them see why your business offers the solutions they are looking for. When a SaaS customer has a problem, they are sometimes unaware of what will solve it. The right use of SEO can help your business to dramatically improve your B2B SaaS content marketing efforts and more effectively connect with and captivate your target audience.
But how can you know what to focus on in your SEO strategy? Utilizing an SEO tool or platform for B2B SaaS businesses can help you determine what SEO strategies will best suit your business. For example, a SaaS marketing agency may be able to provide you with strategies for marketing that are specific to SaaS businesses, but unless one of those strategies includes SEO content, you may miss out on one of the more effective channels for generating leads in your entire marketing funnel. This is why many SaaS businesses opt for an SEO platform like Demandwell to improve the productivity and success of their SEO content. Demandwell’s SEO software can also help you speed up and streamline your SEO content production by automating many of the more repetitive tasks, such as outline creation and keyword research.
One of the hardest parts of SEO content production is simply finding the time to create all the content you need. B2B SaaS SEO content should focus on being informative and valuable to your target audience. Unfortunately, creating content that is relevant to your services and specific industry, as well as informative and helpful, can be time-consuming. Not only do you have to ensure that you are doing enough quality SaaS keyword research, but you also have to ensure that your content is using B2B SEO best practices in order to get the best results from your SEO strategy as a whole.
Luckily, you do not have to worry about creating all of this SEO SaaS content on your own if you use a content production tool. There are a number of SEO content production tools available on the market today that you can use. In general, it can be best to ensure that you are opting for a tool that specializes in enterprise SaaS SEO to ensure the strategies you are using will be effective for your business. One example of an SEO platform that is great for B2B SaaS businesses is Demandwell. Demandwell leverages machine and human intelligence to ensure that your content is relevant and helpful for your audience. With tools like keyword intelligence and smart automation, such as the dynamic instruction templates and SEO content outline generator, you can also cut down on how much time it takes to create quality SEO content for your business.
In order to ensure that your SEO content strategy is working effectively, you will need to check in on how it is currently performing. Usually, this process is called auditing. If you are performing a manual audit, you can look online for an SEO audit checklist or template to fill out. If you are using an SEO audit template, you will want to make sure that it covers the most important measures of your SEO performance. This means that you will want to find an audit template that is for SEO for B2B SaaS businesses if you can. As mentioned above, not all SEO strategies are the same, and the strategies used for SaaS companies may have different progress or performance measures.
Keep in mind that a number of external factors can determine SEO audit factors, and knowing what to score in an audit can be challenging. However, if you use Demandwell’s SEO Health Audit, you can easily see how your SaaS business performs with your SEO content in three easy steps or categories. These are infrastructure, content, and endorsements. Including these three categories in your SaaS SEO checklist can help you see more effectively how your content is performing within the three main pillars of SEO. In addition, this can help you to better identify the areas that can use improvement in the future and where you are already doing well.