Measure Content Marketing with SEO Reporting

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Measure Content Marketing

As the online market continues to get more and more crowded, businesses of all sizes and industries are finding themselves in need of strategies and practices that improve their online presence without taking up all of their time. For many businesses, the top contender for this type of marketing is organic search traffic. So many people use Google or another search engine on a daily basis to find answers to their questions or new products or services to buy. This makes getting your website ranked higher up in search results incredibly valuable for any business. Just like any other type of marketing, of course, there are a number of ways to approach search traffic. However, employing an effective and successful SEO (search engine optimization) strategy is key when it comes to organic search traffic.


You can manage your SEO strategy, plan, and content creation all manually or you can speed up and optimize the entire SEO process by using an SEO platform like Demandwell. Demandwell is a great example of an effective SEO platform because it not only provides all the tools and templates that you need to create easily scalable and relevant SEO content for your business but also all of the tools and features that you need for effective SEO content measurement. Just like any other type of marketing effort, you need to implement an SEO content measurement framework if you want to see what you are doing well and what you need to improve on to continually rank higher in search engine results.


Now, you may be wondering how to measure content marketing through SEO production. Well, if you are using Demandwell’s platform to create and measure your SEO content production and success, you can use the intuitive Need-to-Lead Funnel. This feature offers an incredibly easy-to-view collection of all of the most important metrics in a top-to-bottom dashboard. Demandwell’s content management tools include content production data from Demandwell alongside data and metrics directly from Google Analytics and Google Search Console so that you can easily measure your SEO content performance from a single location.


SEO Dashboard

When it comes to tracking the progress and success of your performance content, it can help to have a single location where you can easily view your content and see how it is ranking online. There are many tools and platforms on the market today that can provide you with all of the content marketing analytics tools you need to track and manage your SEO performance. One popular platform for streamlining and simplifying your SEO content plan, production process, and performance reporting is Demandwell. 


Unlike some other content performance tools, Demandwell’s platform offers you a complete-pipeline report of all of the metrics and other measures you need to determine how your content is performing. This complete content performance report is a part of Demandwell’s Need-to-Lead Funnel, which helps you address what you need to create in order to convert potential customers with a “need” for your product or service into leads for your business.


Another important benefit of a single-content performance dashboard is that it helps you to easily see everything you need in a single location. This makes it easier to address any issues, improve content performance, and understand trends in your content production. Demandwell’s Need-to-Lead Funnel includes metrics and analytics from its own platform, Google Analytics, and Google Search Console. This means you do not need to look for information on multiple sites to get the analytics you are looking for. You can simply open your Demandwell dashboard and get all the information you need to know about your content’s performance in a single easy-to-view report.


Content Marketing Framework

When it comes to creating an effective content marketing plan, there are a few things that you’ll need to prepare. The first thing that you’ll want to focus on is creating a streamlined and efficient content framework. Like any other area of your business or marketing campaigns, a framework is essential to ensuring you are on-task and producing content effectively. There are a number of different marketing framework examples online that you could use as inspiration for your own framework. Keep in mind, however, that not all businesses are the same and you want to ensure that the framework you are adopting for your business is effective for your type of audience. 


For example, if you are a B2B SaaS company, you will want to opt for a framework that will work for your business. Luckily, Demandwell is a well-known SEO platform that can help you create the perfect framework for your company. In addition to helping you create an effective content production strategy, Demandwell’s platform offers an incredible content marketing measurement framework. This can help you to manage your content and get the analytics you need to improve your future content and continue appealing to your audience.

If you’re committed to SEO success through content production, the Content Production Suite makes it possible for anyone to drive impact with SEO. Let’s talk.

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