SaaS Marketing Platform

Content is one of the most essential parts of a successful SEO campaign. Publishing content around keywords with high amounts of search engine traffic in your industry is a great way to tap into existing demand and turn it into growth. Organic search is an especially valuable source of demand for SaaS companies. Organic search is one of the most popular channels SaaS customers usually turn to when they need to find a software solution. Some of the top SaaS companies use specialized SaaS marketing tools to help them utilize organic search to its fullest potential to attract new leads and drive growth. 

However, just because content marketing is effective doesn’t mean it’s easy. A successful content strategy involves a great deal of planning and even more work to keep it running. Content marketers have a lot of different tasks to juggle to ensure effective digital marketing. SaaS marketers need to research keywords, outline content, write and publish content, track and analyze the content’s impact, and more in order to produce effective SEO content. When all the steps are finished, that just means it’s time to start again with the next batch of content. Consistently publishing fresh SEO content is generally the best way for content marketers to keep their content ranking highly. 

SaaS companies often use a dedicated tool like a SaaS marketing platform to help them manage their SEO content strategies. Without the assistance of some kind, it can be very laborious and time-consuming to keep a content campaign running consistently. Some of the best SaaS marketing tools make it possible to automate many of the repetitive, time-consuming parts of the content marketing process. For example, Demandwell’s clients gain access to guidance from seasoned SaaS marketing consultants as well as a SaaS marketing platform with automation features. 

SaaS Marketing Automation Tools

When it comes to marketing SaaS companies, you have few better options than organic search. Identifying valuable keywords and creating content that taps into search traffic for those keywords can be a very effective strategy for generating growth at a SaaS business. B2B SaaS marketing that focuses on SEO has a high potential for success because SaaS customers frequently use organic search channels like Google Search to find information about SaaS solutions. 

One of the most effective ways for SaaS companies to develop an effective content strategy is with SaaS automation tools. Here are a few of the ways SaaS marketers can use Demandwell to automate their SEO content production:

• Generate lists of relevant keywords and group them according to Google’s understanding of how they relate to one another and how they relate to your content — all automatically.
• Create outlines for your SEO content in just a few clicks so you can prepare a piece of content and have it ready to write in mere minutes. 
• Receive instant, automatic analysis of your content that shows you what you can do to help it rank higher in Google Search results pages.

SaaS marketing automation tools like Demandwell are perfect for scaling content campaigns at SaaS companies that would otherwise not have the time or resources. If your marketing team is struggling to keep up with the demands of continuously generating SEO content, you could likely benefit from SEO content automation tools.

Marketing Automation for SaaS

B2B SaaS companies stand a lot to gain from a well-executed content marketing strategy, but they may not always have the time or resources to devote to content marketing. One of the best solutions to this problem is marketing automation. SaaS companies can use tools like Demandwell to automate repetitive steps in the content production process. This is a great way to speed up content production as well as free human marketing agents to focus their efforts on furthering the company’s SEO strategy, not toiling away at mundane tasks like manually compiling content outlines.

SEO is one of the best tactics for software marketing. Companies that sell software products can publish SEO content as a means of attracting customers searching the internet for similar kinds of products. Here are a few more of the benefits of using Demandwell’s content automation tools to streamline your content production:

• Features like automatic keyword research and the content outline generator make it easy to scale your content strategy.
• Demandwell’s end-to-end SEO management platform makes it easy to track content throughout the whole production process and analyze its impact.
• The Keyword Lifecycle Stage and Priority tool can automatically determine the best keywords to prioritize for your next piece of content.