SaaS SEO Company And Software Tools
As a creation of the digital age, Software as a Service (SaaS) is a departure from the traditional distinction between goods and services. The goods and services in this case a piece or suite of software. However, this software isn’t sold as a one-time purchase to be downloaded once for indefinite future use. Rather, the consumer purchases the software on a subscription basis. While a subscription pays for the ongoing use of basic software, It also includes the possibility of upgrades, maintenance, and customer support for the software. Google Workspace, Salesforce, and Slack are all great examples of public SaaS companies that have found great success with this model.
Search Engine Optimization (SEO) is also a relatively new development in this digital age. Search engines like Google, Yahoo, and DuckDuckGo are the tools people use to find answers to their most relevant questions. These search engines also have unique algorithms that practically direct user traffic all around the internet. These search engines do this by elevating certain sites above others in their recommendations, creating what we know as Search Engine Optimization (SEO).SEO is the practice of altering content so these algorithms rank the content higher on the search engine.
When your content is shown higher on a search engine like Google, it will be seen by more people. This makes SEO a crucial aspect of online marketing.
At the intersection of SaaS and SEO is a special kind of business-to-business (B2B) company. Observant readers may have noticed: Google, Salesforce, and Slack have more than SaaS in common. They are all examples of B2B SaaS companies or companies that sell subscription-based software to other companies. SEO services are critical to companies like this. This is because their customer base is typically searching for software with a clear set of needs in mind. Because of this, they are depending on search engine algorithms to find the solution that best matches their problem, like a missing puzzle piece. This is where Demandwell, the B2B SaaS SEO company, comes in.
Demandwell specializes in search engine optimization for business-to-business software-as-a-service companies. (You heard that right: this is a B2B SaaS company that does SEO for B2B SaaS companies.) Demandwell includes keyword intelligence, brief builder, SEO autopilot, and content analyzer software. To be more specific, they can coach their subscribers on what keywords to prioritize for improved search result rankings. They can develop a workflow for creating content that scales with growth. They can even automate content production if needed. Subscribers can focus their energies elsewhere, resting assured that the generated content will adhere to established best practices. These are the best SEO tools suitable for top marketing SaaS companies.
Demandwell’s proprietary platform can help B2B SaaS companies track their need-to-lead conversion funnels, assess site health for the best rankings, and generate alerts if their rankings are under threat or changes need to be made. These features are made to take the stress out of SEO. Their philosophy and proven approach to B2B SaaS content marketing are centered on dynamic reporting and adaptation. This way, any insights gleaned from SaaS keyword research will become learning opportunities, which will in turn become adjustments and growth as soon as possible. Organic growth is a key concept here, as opposed to prospects gained through advertisement and sponsoring results. Demandwell is prepared to scale its services with its customers’ needs, growing alongside them, so it will have access to a personalized SaaS SEO checklist at every stage. These features and tools are second to none in the realm of B2B SaaS SEO.
B2B SaaS companies like Google, Salesforce, and Slack exist because there is an ever-expanding and diversifying need for them in the online marketplace. Some of the best SaaS companies like Xero and Workday are strictly B2B, while other top SaaS companies, like Microsoft and Dropbox, sell not only to businesses but to individuals as well. There are also countless medium-sized and smaller companies and startups seeking to carve out a niche for themselves in the internet ecosystem. No matter their domain or size, Demandwell can help them grow their business with SEO. SaaS consumers have different expectations of both the product they are buying as well as of the customer experience, compared to traditional consumers and Demandwell understands those differences and how they affect SEO.
A specific set of needs requires an equally specific solution. This is the core of SaaS. However, the most suitable and best SaaS tools are doomed to obscurity without SEO. This brings the core of Demandwell. By working with Demandwell, B2B SaaS companies can receive expert SEO guidance while freeing up internal resources to focus on what they do best: developing the highest quality professional software for business.