SaaS SEO Guide To Content
Done right, SEO can be the most efficient marketing channel for a B2B SaaS company. The importance of SEO for SaaS businesses cannot be overstated. However, there are a few things that make B2B SaaS SEO marketing somewhat different from traditional digital marketing and organic traffic generation that you should keep in mind before digesting a SaaS SEO Guide. By knowing these ahead of time, you can build a more effective SEO strategy for your business.
One of the biggest differences between B2B SaaS SEO and other forms of marketing is the fact that buyers in this industry are looking for solutions to complex problems. Instead of individuals looking to purchase a piece of furniture, you are dealing with large organizations that have complicated needs. In most cases, there are a variety of stakeholders involved, including the lead buyer, the end-users, and sometimes other departments such as legal or procurement. Each of these members has different goals or interests, which can further complicate the buyer’s journey. The complexity of these problems often means that they are described using technical jargon and industry terminology. Practically, this means that the keywords that will appear in the buyer’s search will often be specific, long-tail phrases. This is why it is so important to have a thorough understanding of the problem that your solution eliminates. You need to know the words your customers are using and incorporate that language into your SEO marketing strategies.
Due to the unique nature of the customer journey, B2B SaaS buyers also expect a different customer journey and experience than in other industries. They expect to build long-term relationships with sellers who will focus on their specific needs and address them. In other words, a one-and-done sales pitch is not going to be effective. From a content creation perspective, you need to build a library of content that establishes your authority in this space and builds trust with your audience. B2B buyers are looking to be educated and not just convinced. By meeting these expectations, you can drive more organic traffic to your site and increase your conversion rates.
You may be wondering how to write SaaS content that inspires and is also SEO-friendly. B2B SaaS companies are often creating a new category in SEO and in their market. This is yet another vital element to consider when it comes to content marketing for SaaS companies as opposed to other industries. Potential customers may not even be searching for their content organically because they have never heard of it before. Nobody was searching for touchscreen tablets before Apple made us realize we needed them. Category creation is all about creating an entirely new space for your brand and customers to fit into. From a content creation perspective, this means that SaaS companies often have to use keywords in their content that do not perfectly fit into their new category. You need to focus on creating content that ranks for related categories. In order to successfully achieve this kind of B2B SaaS content marketing, you need to understand the pain points of your users. What problems are they trying to solve? Good SEO for B2B SaaS companies is all about meeting users where they currently are and then guiding them to a better solution than they ever considered. This is a crucial difference between traditional SEO and SaaS content marketing. When it comes to content creation for SaaS companies, the strategy of redirection is often an essential way to attract customers who need your solution but don’t know that they need it yet.
Demandwell streamlines the creation of SEO content, enabling you to publish more content that ranks well. With our comprehensive SEO tools, you can build a highly successful digital marketing campaign and drive more organic traffic to your site. Our solution is designed to enable any SaaS marketer to generate complete, ready-to-write SEO outlines in just a few minutes. The best SaaS tools include automation features that enable you to work with more efficiency and success. Demandwell is no exception. Simplify your SaaS keyword research efforts with our Keyword Intelligence features. Our platform automatically recommends related keywords and also provides a unique Lifecycle Stage score that helps you to prioritize what’s working and move on from what’s not. When it comes to SEO for SaaS startup companies, Demandwell helps you get access to the B2B SEO statistics you need to understand where your organization currently stands when it comes to SEO and how you can improve. With Demandwell, you’ll have everything you need to make your SaaS SEO campaign a success.