Ordoro is a small software company that offers web-based B2B solutions to eCommerce companies. Before focusing on SEO, Ordoro’s business growth strategy involved more traditional marketing tactics and occasionally addressed search engine optimization with a random, scattered approach. As a result, Ordoro’s SEO marketing campaigns didn’t provide consistent results. As a SaaS company offering a B2B software solution, lead generation and brand visibility are critical for business growth.
Demandwell is proud to showcase our work with Ordoro as a successful SEO case study. Ordoro is now one of many SEO success stories. When developing an SEO strategy, goals for Ordoro included driving organic traffic and organic conversions. Google SEO case studies show increasing ranking on search engine results pages increases brand visibility and drives organic traffic. The challenge is understanding what to do to improve ranking on SERPs. In addition, SEO case study examples show prioritizing SEO tasks is critical when executing an SEO strategy.
For their strategic SEO approach, the Ordoro marketing team trusted Demandwell to help shift their thinking to take SEO efforts from the background to the foreground with performance content. Before working with Demandwell, Ordero placed any SEO effort in the background and lead generation efforts in other marketing channels. Now, working with Demandwell, the Ordoro marketing team works within an SEO framework focused on targeted keywords that have increased ranking in SERPs as well as provided trackable KPIs that empower the team to make informed decisions to improve rankings and lead generation.
SEO strategies often involve more than one department. In Ordoro’s case, the marketing and web design departments have a renewed mindset and approach to SEO after working with Demandwell. Ordoro’s SEO success is an SEO case study with undeniable outcomes that drive organic traffic, decrease spending, and increase leads and revenue potential.
Ordoro is a SaaS SEO Case Study focused on performance content. SEO performance content involves the process of optimizing web pages and content to rank high in search engine results pages. As an SEO case study example, it is crucial to have trackable metrics to see what strategies are working and which ones are not working. SEO studies are detailed records of the processes used to improve SEO and SEO-related results. For example, in the case of Ordoro, the techniques used involve a targeted focus on SEO-optimized content.
Demandwell’s impact on the amount of content Ordoro publishes monthly is significant. Initially, the monthly target was one or two pieces of content per month. After working with Demandwell, Ordoro saw an exponential increase in content creation, moving from ten to twenty and now twenty-five pieces of content per month. This increase in productivity includes quality SEO content. In addition, using Demandwell’s efficient tools and SEO strategies, Ordoro is publishing five supporting blog posts per month with a goal to increase to ten. It is important to note that with Demandwell tools, content creation is streamlined and efficient but requires hard work from company content creation teams.
Creating content is a crucial part of performance SEO content. However, ensuring the content contains the right keywords is a vital part of the process. For example, SEO studies show it is possible to rank high for keywords that are not relevant to a brand or company. An SEO case study example with a high SERPs ranking for irrelevant keywords will not result in conversions and may end up hurting ranking in the long run. The critical factor for SEO performance content and one that Demandwell tools deliver on is finding and prioritizing keywords correctly for B2B SaaS companies.
You can find helpful Google Case Studies that use case study SEO best practices on Think with Google. This is especially important for SaaS companies. SaaS SEO is the process used to increase organic traffic to a company’s website through top ranking status in search engine results pages, typically due to using relevant keywords or phrases. Using the best SEO case studies, marketing teams can gain a competitive edge through an in-depth study of search engine optimization in a real-world context.
An SEO case study PDF or a SaaS case study pdf provides a visual during team training and discussion when developing a targeted SEO strategy. SEO case study examples can provide valuable insights when learning about SaaS companies in the same industry and attempting to emulate their success or avoid wasting time on efforts with a high failure rate.
Demandwell and Ordoro partnering together with successful results, provide a SaaS company SEO case study. Performance SEO content with the right targeted keywords increased page ranking, organic traffic, and lead generation, in addition to helping the Ordoro marketing and design teams shift their focus for ongoing SEO success. Performance SEO content, however, ensuring the content contains the right keywords is a vital part of the process. For example, SEO studies show it is possible to rank high for keywords that are not relevant to a brand or company. An SEO case study example with a high SERPs ranking for irrelevant keywords will not result in conversions and may end up hurting ranking in the long run. The critical factor for SEO performance content and one that Demandwell tools deliver on is finding and prioritizing keywords correctly for B2B SaaS companies.