The Importance of SEO for SaaS Startups

SEO for SaaS Startups

SEO (search engine optimization) is one of the most important weapons digital marketers have in their arsenal. With SEO for SaaS startups, an effective SEO strategy can lead to much higher rates of organic growth. The best SaaS marketing campaigns are capable of creating exponentially scalable growth that can help SaaS marketers achieve their goals as the startup’s customer base expands. 

Achieving results like these usually requires the right SEO tools from a dedicated B2B SaaS SEO company like Demandwell. SEO best practices are a little bit different in each industry. Applying the same tactics that were successful for one campaign to a totally different campaign may not work as expected. An SEO strategy needs to be meticulously tailored to match each individual business and the industry it exists within. It’s important to learn how to write SaaS content specifically if you’re trying to attract SaaS customers with your SEO efforts.

Another critical factor to consider when it comes to SaaS SEO is SaaS keywords. Keyword research for SaaS SEO is a bit trickier than keyword research for many other industries and requires some extra care and effort. Customers searching for SaaS solutions are looking for solutions to very unique technical problems, so your keywords need to be specific and technical as well. 

One of the most significant benefits of search engine optimization as a marketing strategy is its scalability. There are four primary inbound sources of leads for B2B SaaS companies:

  • Referrals
  • Review sites
  • Word of mouth
  • Organic search

Out of these four options, organic search is the most scalable channel by far. Focusing on organic search creates exponential growth over time because the more traction your content gains, the higher it will rank, the more people will see it, and the more new leads you’ll pull in.

Content Marketing for SaaS

One of the cornerstones of a successful SaaS SEO strategy is an effective content strategy. Content marketing for SaaS is one of the most effective methods of gaining new leads through organic search. However, there are a vast number of other businesses producing content that your content has to compete with. Content marketing for beginners can feel overwhelming because you’re staring at a mountain of other people’s content that your content needs to beat. 

Fortunately, there is content marketing software that can help. You can use an SEO platform like Demandwell to help you plan and execute a content strategy that gets results. You can also take advantage of other useful SEO features like SaaS keyword research or the SEO Health Audit feature.

Here’s how Demandwell approaches content creation for SaaS. You can use this philosophy to help shape your own understanding of content marketing.


One of the most important aspects of an SEO content strategy to understand is the difference between quality content and performance content. Both of these types of content are integral to a successful content strategy. 

  • Quality content is the content you spend substantial time and effort crafting and the content you hope your customers will find enriching and valuable. This content is designed to benefit your customers by giving them some kind of useful advice or information. 
  • Performance content’s main goal is to rank highly in search engine results pages. This content should be carefully optimized to improve its chances of appearing on the first page of search results and attracting organic clicks.

Whenever marketers are coming up with content ideas for SaaS companies, it’s usually best to consider both quality and performance content and produce some of each. Both play an important role in your content strategy; performance content attracts attention, and quality content provides value to your customers and potential leads.

Importance of SEO for SaaS

The importance of SEO for SaaS extends to nearly every corner of the organization. Better SEO creates a scalable method of attracting customers, which can create numerous positive outcomes for a SaaS startup. However, SEO for B2B SaaS is not always simple. The SaaS industry is complex, and it can be difficult to capture the customers who are looking for your specific technical solutions. That’s why SEO for SaaS startups is such an important consideration and why it’s important to understand how to build an effective content strategy. 


Effective SaaS content marketing includes elements like a good balance of quality and performance content and well-researched keywords related to SaaS pain points. The best way for those who are new to SEO marketing to start developing an SEO strategy is to take advantage of some of the best SEO SaaS tools. Demandwell specializes in SEO for B2B SaaS and can provide invaluable tools and services to power your SEO campaigns.

If you’re committed to SEO success through content production, the Content Production Suite makes it possible for anyone to drive impact with SEO. Let’s talk.

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