What is SEO Keyword Analysis?

SEO Keyword Analysis

When planning a marketing campaign with an SEO component (or an SEO campaign in general), selecting the best keywords to use may seem like a daunting task. Compiling a list of keywords on your own can take ample time, and deciding which ones are best can lengthen the process. However, it is necessary to evaluate potential search terms to determine which ones are the most effective for an SEO campaign. This research is known as SEO keyword analysis


There are many factors to consider when determining the best keywords for a particular campaign, and each should be selected with intention and SEO goals in mind. Marketers often take search volume, search engine results page competition, and conversion potential inter consideration. With these factors top of mind, it is easier for marketers to make decisions regarding which keywords will produce the best results. 


If you are unsure how to do keyword research, you do not have to go at it alone. Luckily, there are a number of keyword research tools to assist in generating quality keywords. An SEO keywords generator can generate thousands of keywords to get you started. You can narrow your list down to the most effective ones based on their search volume, difficulty, and competitiveness. Finding the right balance of these factors regarding search terms can help ensure which words will deliver the desired results. 


For any company with an SEO strategy, conducting keyword research is a crucial function. With the tools available at your disposal, keyword research doesn’t have to be a hindrance. Arming yourself with these tools can help deliver stronger results such as driving website traffic and increasing ROI. Once your SEO strategy is in motion, Demandwell’s reporting suite can help consolidate all of your data in one easy-to-follow location. It all starts with a thorough search of potential keywords and evaluating them from there.


Keyword Research

Keyword research is an unnerving but necessary task for most marketers across almost all industries. Aiming for the sought-after real estate on the first page of search engine results is an ask few can deliver well. Having a defined approach to keyword research, and utilizing different tools and programs, can help deliver those desired results. 


What happens once you have gathered your SEO keywords list? This is where Demandwell comes into play. With innovative, detailed reports, Demanwell’s reporting suite compiles all your SEO data in one place. You can easily track and modify your SEO strategy as needed with an integrated platform dedicated to laying out your campaign’s SEO information. Additionally, you can get insights on traffic and lead conversions. 


With Demandwell’s reporting suite, you get Google Analytics, Google Search Console, and Demandwell data all in one place making keyword research a breeze. The reporting suite allows marketers to build custom reports about their keyword rankings and URL rankings. Demandwell’s reporting gives you a high-level overview of your SEO performance with the Need-To-Lead Funnel, and you can dig deeper into the data. Use the data in any way you see fit as you continue your SEO strategy.


Keywords Example

An SEO keywords tool can help generate an abundance of keywords. From that initial set of keywords, it is essential to analyze them to determine which will help you to meet your SEO goals. Using SEO keyword tools can help ease the burden of this process, providing in-depth data to help you come to a decision. 


Let’s say you are an organic coffee manufacturer and want to drive traffic to your new blog post. You used the Google keyword tool that delivered hundreds of potential words to include in your blog for SEO purposes. Some of the ones to initially catch your eye are “organic coffee beans,” “organic coffee latte recipe,” “harvest organic coffee beans,” and “organic coffee espresso.” You use some of the best keyword research tools to look into the monthly search volume of these terms and how they rank. Based on those factors, you determine that “organic coffee beans” and “organic coffee espresso” are two keywords you want to start targeting.


Once your keywords and content are in place, you can get started analyzing your SEO. Demandwell makes it easier to monitor your SEO strategy with their reporting suite, which centers all of your reporting needs in one place. Create single- and multiple-metric reports with just a few clicks and share them across teams to keep everyone in the loop. You will get a clearer view of your SEO performance to help you make informed decisions in the future.

If you’re committed to SEO success through content production, the Content Production Suite makes it possible for anyone to drive impact with SEO. Let’s talk.

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