How To Audit Your Website Content

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See how you can be positioned to rank with a comprehensive audit of your site’s infrastructure, content, and endorsements.

Ensure Technical Optimization

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Identify Critical Issues

Quickly see the critical issues that hold you back from ranking, and tailored recommendations on how to fix them.

Recommendations & ToDo Management

Get custom priority recommendations from Demandwell and assign them to any site administrator across your organization.

Identify Critical Issues

Quickly see the critical issues that hold you back from ranking, and tailored recommendations on how to fix them.

Recommendations & ToDo Management

Get custom priority recommendations from Demandwell and assign them to any site administrator across your organization.

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Website Audit Checklist

Your website will be an important part of the first impression you make on potential customers, clients, and business partners, so you need to make sure this impression is positive. This is where a website audit can be helpful. By performing a website audit, you are taking a closer look at the individual performances of each web page. In doing this, you can discover whether you are meeting your web traffic goals. Likewise, if you are falling short, then you can figure out where this bottleneck is happening and how to address the issue.

A website audit checklist can be a good place to start with your first website audit. A website auditor or website analyzer will follow a website audit report template to provide the information you require. So if you use a tool like this, you can glean a lot of important information about the performance of your website.

Some of the main elements of a website audit include:

  • Scanning your website, looking for any technical issues
  • Identifying issues with on-page and off-page SEO
  • Locating any broken links, nonfunctional pages, and other technical issues
  • Pinpointing weak or duplicate content
  • Discovering any hosting or server-related errors
  • Addressing loading time issues, if that is an issue 
  • Providing you, the website owner, with a checklist of problems to address and how do so
  • You will be provided with a checklist of problems that you can fix

These are just a few of the most important parts of running an effective website audit. As you can see from this list, when you audit your website on a regular basis, then you’ll stay one step ahead of most potential problems. In this way, you can identify them before they start to actually harm your digital presence, traffic, or revenue.

Website Content Audit Checklist

While website audits are very useful, you also need to make sure that they take in the big picture of your website and they are not missing anything – which includes your content. Because it can be easy to miss things, though, using a website content audit checklist can be helpful. If you are able to follow a content inventory template, then you will learn how to do a website content audit, which should cover the numerous content audit categories needed.

However, if you are still wondering “but what is a content audit,” then it is worth noting that this is the process of reviewing your content and making sure that it serves its purpose of helping your business grow and generate revenue. So, if you conduct a website content audit, then you will be looking for any missed SEO opportunities or SEO execution issues. This could include exact match issues, keyword stuffing issues, or even broken anchor texts. Furthermore, a content audit can help you to refocus your SEO efforts if needed. If you focus on your users first and then search engines second, you will always stay one step ahead of your competitors because you aren’t constantly chasing search engine algorithms. Instead, by marketing to your users, you can almost allow your search engine marketing to take care of itself.

After you are done performing your website content audit, you should be provided with a list of areas you need to change. You can then develop a comprehensive strategy to address all of these issues in a timely manner. For example, if you are able to perform a website content audit regularly, then you can prevent SEO issues from developing rather than addressing them only after they have already appeared. This is another way to stay one step ahead of competitors in your industry.

Website Audit Checklist PDF

If you are wondering what to include on your website audit checklist, then it may be helpful to look at an example such as a website audit checklist PDF. If you utilize an SEO audit checklist PDF, then you will be making sure you are not missing anything. Furthermore, by using a website audit report PDF as an example, you will have a framework for the rest of your SEO audit strategy as it unfolds. This is important because you’ll want to make sure that you do not miss anything when you are performing a website audit, and this kind of document can provide you and your teams with a helpful list of tasks to carry out.

Website Audit Checklist Excel

However, even though a PDF can be helpful, it can also be difficult to edit and mark up for yourself. This is worth noting because you’ll eventually have to make changes to this document as your website continues to grow. This is where using a website audit checklist Excel can be helpful. 

If you use an SEO audit checklist Excel, then you will have a process tracker – in this case, a spreadsheet – that you can edit as you go, helping you see what you’ve completed and what you haven’t. For example, if you add new images or videos, then they get added to your audit checklist and marked as complete. Later, as your website continues to grow and you need to add new pages, these can be tracked as well. Plus, while using a free website audit template can be helpful, you will need to be able to customize your website audit process in order for it to meet your needs.

At the simplest level: if you put all of your information into a spreadsheet, then you will have columns that you can check off as you go, helping you keep track of this process on a task-by-task basis. You can also customize or add to that spreadsheet if you have more tasks to be completed in the future. Using a simple spreadsheet in this way is useful because it helps budget time and labor appropriately, while also ensuring that you aren’t missing anything during the process.

Website Audit Template Excel

If you are trying to set up a strong website audit template Excel, then you may also be using another SEO audit template to help with this. There are several elements worth including in your audit spreadsheet template. For example, you should consider including missing meta logs, correct status codes, crawl errors, robots.txt. restrictions, correct use of 301s, title tag duplications, missing title tags, and more.

All in all, make sure that your site audit checklist template is comprehensive, since this will be the basis for your website audit itself. With a strong website audit checklist template, you can make sure that you are not missing anything, and you can keep track of both the tasks you’ve already completed as well as the ones that still need to be addressed. And, if you audit your website regularly, then you can prevent significant technical issues from impacting your digital marketing strategy as a whole.

Website Technical Audit Checklist

As you work on this kind of project, it is also helpful to have a website technical audit checklist on hand. A technical audit is important because it addresses issues that search engine crawlers may encounter as they attempt to index your website. For example, how fast does your website load? If your image files are too large or if your CSS needs to be cleaned up, then this can be harming the speed of your website. This is worth keeping in mind because websites that load faster also rank higher, since they are seen as more relevant to the needs of search engine users. So, if you find that your bounce rate is high, then this could be a sign that visitors are getting frustrated with how long it is taking your website to load and leaving to visit competitors’ websites instead.

Furthermore, it’s also possible to have carry-over issues from the assessments above. Conversion rates, SEO, and website performance are all tied to the technical evaluation of your website, and you’ll need to pay attention to all of this in order to maximize your users’ experience. For example, consider: is your website design responsive to all screens? Does your website have a long list of error messages that keep coming up? Is the internal site structure or use of links harming its loading speed? These are all issues that should be reviewed when you perform a technical assessment of your website. 

Make sure you carry out a technical assessment regularly, since these are crucial issues that can affect your rankings poorly but can also be overlooked during surface-level website audits. 

Website Audit Tools

Clearly, a website audit will be doing a lot of things all at once, and as you might have guessed, this is a time-consuming process that is nearly impossible to do by hand. This is why you need to enlist the help of website content audit tools to make the process easier to manage and complete. Just as there are numerous SEO tools that you can use to optimize your content, so you also need to put a strong website audit tool to work for you.

There are plenty of website audit tools available that you may be able to use, and each one specializes in its own areas, from SEO to loading speed and much more. Some of the most well-known examples include:

  • WooRank evaluates all aspects of SEO, backlinks, and more, including broken links. This way, you can identify both underperforming and outright defective webpages. Furthermore, WooRank offers both free and paid versions.
  • Moz is one of the most comprehensive free tools available. Among its many functionalities, you can use Moz to track searches, monitor site ranking, and to keep track of domain authority.
  • SEMRush is one of the most popular tools out there, mainly because it can do so many things. Just to start out with, you can use SEMRush to keep an eye on your organic keywords, competitor research, and backlinks.

However, there are also times when tools alone won’t be enough, and you may find yourself considering whether to engage a digital marketing or SEO agency to help you conduct a website audit. In this case, one increasingly popular option is Demandwell. This firm, its teams, and its use of website audit tools can help you to monitor the health of your website, audit your website for vulnerabilities, and identify other issues that could be impacting your performance negatively.

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