Your Website Migration Plan Should Consider SEO

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While organic search should be the most efficient marketing channel for B2B SaaS companies, SEO fluency and success has been too complex, costly, or slow for many modern marketing teams to achieve.

With the Demandwell platform, you can now easily drive demand, leads, and revenue with streamlined processes, data-driven insights, and straightforward workflows that help you achieve your marketing goals and move the needle forward.

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Narrow your SEO strategy and workflow from all the things that you could do to a simple, prioritized plan for what you should do to improve lead generation and ROI.

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Get a complete view of how content performs across the entire organic funnel. Demandwell unifies analytics, search console, and platform data to un-silo SEO performance, and illuminate rankings, brand impressions, traffic, and conversions over time.

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Website Migration Plan

When striving to achieve SEO (search engine optimization), there are many different routes available to increasing the SEO health of your website(s); however, there are cases where a website is too far gone and the only way to achieve SEO is to perform something known as a website migration, meaning your company completely moves over to a new site with the goal of creating a new website that has greater SEO performance.

Migrations can be hectic times for companies. Depending on the size of your website and how much information it holds, there can be a long transitory period of going through your old site and figuring out what’s needed, what needs to go, and what needs to be changed. And beyond figuring out the information you want to port over, you also have to make it SEO healthy so that you achieve the goal of the migration in the first place. 

So, how do you bring order to such a chaotic period of change? The key to a healthy, productive website migration is a Website Migration Plan. A website migration plan will allow you to map out all of your inputs (old website information, new company information, etc.) and all of your new outputs (how your new site will be formatted, what you want to convey to new consumers, etc.) and then put them under the lens of SEO growth.

But, like a website migration itself, a website migration plan can be a complicated beast, and if you don’t even know where to start with the former, planning out the latter can be an unknowable machine of a task. So, below you can find the different steps you may want to take to plan out a Website Migration Plan and ensure that you construct a plan that will let you achieve what you want to achieve.

Website Migration Project Plan Template

One of the first things to help you along your website migration plan creation can be finding and implementing a website migration plan template. You can find a template that achieves the broad strokes of what you need for your migration and then adapt it to your needs. This will give you a great roadmap of what a general website migration should hope to achieve and leave you better equipped to achieve said goals.

Within these website migration plan templates are things referred to as website migration project plan templates. A website migration plan is composed of a handful or more website migration project plans, which are the specific fronts you hope to improve your new website’s SEO, so having a migration project plan template can be incredibly helpful.

And, you’ll need a checklist to keep those project plans in order, so finding a website migration checklist template can give you an idea of the order in which you should go about project plans and how you can keep track of them. The key to finding a good checklist template (or any of the above templates, for that matter) is just doing your research and keeping your goals in mind.

Website Migration SEO Checklist

As mentioned before, the key goal of a website migration is typically to have a clean, new image for your company, and alongside that clean image, you want to achieve SEO growth and health with the new site. To achieve those SEO goals, you’re going to need a website migration SEO checklist. An SEO checklist will allow you to outline your SEO goals and keep track of your progress towards your goals.

But, as with all things, sometimes planning out an SEO checklist can be daunting. For that, you may want to find a migration checklist template. These templates will give you a good idea of what most website migrations hope to achieve as far as SEO health goes, and allow you to have a good foundation of an SEO checklist that you can customize for your needs.

One of the key things that may help you to achieve SEO growth in a website migration is a Content Management System (CMS) that will allow you to clean up the information and articles you may be moving over to the new site and keep the new site clean in the long run. In implementing a CMS, you’ll want to keep a CMS migration checklist handy so that you can keep your CMS on track to do what you need it to do.

Website Migration Steps

So, what are the website migration steps you want to follow to ensure a healthy transition from site to site? Well, they’ll vary depending on what your exact goals and changes are, but you’ll want to establish a website migration strategy to help you figure out your migration path and the steps you need to take along it.

A good way to keep track of a website migration strategy and the steps therein is a site migration checklist. This will allow you to easily follow your progress, see your upcoming goals, and manage your time and effort based on how much further you need to move in a given amount of time.

Speaking of time, a question in many people’s minds is how long does website migration take? Well, again, it can vary, but most range between only 30 minutes and 3 hours; however, that is only speaking to the actual act of migrating websites. The work that goes into preparing for the migration can vary much, much more. In this case, the migration of website meaning is the actual act of moving over articles, data, and information onto the new, prepared site.

Website Migration Tools

For a healthy and speedy website migration, you need the right tools for the job. Website migration tools can vary heavily, so you’ll want to find the ones that achieve the jobs you need done. Things to keep in mind when looking for website migration tools are: what jobs do they need to perform, how quickly do you need them done, and how much time and effort are you willing to invest to figure the tool(s) out and get them running?

A type of website migration tool many businesses employ is a website migration plugin. A plugin will allow you to run your migrating articles and data quickly and efficiently through a wordpress that can help you achieve SEO growth rapidly and efficiently. Finding the best migration plugin for your migration can be one of the best uses of your time in the search for good website migration tools.

Assembling a toolkit of website migration tools is a key aspect of performing a productive website migration. A good plugin will allow you to minimize worktime and effort in optimizing articles and a good set of tools will perform the myriad functions you may need to perform.

SEO Migration Services

Sometimes the best option for achieving your website migration goals is to bring on a company that specializes in SEO migration services, such as Demandwell. Companies like Demandwell can help you with your website migrations by optimizing the transition and ensuring that your SEO health, growth, and performance goals are all met or even exceeded. Often times, they do this through a website migration service that allows you to move your site quickly and efficiently.

A question that may arise with hiring an SEO migration company would be cost. The average website migration service cost ranges from $300 to $400, which, in the spirits of raising new site traffic and natural growth, is rarely too big of an ask. These companies can make these transitions easier and more productive, so do your research and figure out which one works best for you.

Another benefit of these companies is that they can guide you through the different types of website migrations. Among these are simpler protocol changes, domain changes, and site structure changes, as well as the more complicated re-platforming, content migrations, and mobile setup changes. A good SEO migration company will guide you through these types of migrations and help you maximize their effectiveness.

Website Migration Checklist

As you’re rounding up all the different facets of your website migration, it quickly becomes crucial to keep all of your ducks in a row. A website migration checklist is key to doing so. Like the other checklists mentioned before, a website migration checklist will allow you to keep track of the many different inputs, outputs, and goals of your website migration. From macro aspects like the type of migration you’re performing to micro ones like how a specific article will be changed and reformatted, a website migration checklist will help you keep track of everything.

Alongside more general website migration checklists, there are two other types of migration checklists: the domain migration checklist and the system migration checklist. The major difference between these two and the general website migration checklist is that the former (domain migration checklist) applies specifically to keeping track of changes made to links and URLs when changing your site domain, while the latter (system migration checklist) helps you manage the ins and outs of moving servers/primary devices.

These three checklists will help keep you on track through their respective migration types, so finding the right type to use and adjusting it to your needs is integral to having a productive website migration.


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