Use the Right Weekly SEO Report Format

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SEO Shouldn't Be Difficult

While organic search should be the most efficient marketing channel for B2B SaaS companies, SEO fluency and success has been too complex, costly, or slow for many modern marketing teams to achieve.

With the Demandwell platform, you can now easily drive demand, leads, and revenue with streamlined processes, data-driven insights, and straightforward workflows that help you achieve your marketing goals and move the needle forward.

Drive Efficient Growth by Simplifying SEO

Narrow your SEO strategy and workflow from all the things that you could do to a simple, prioritized plan for what you should do to improve lead generation and ROI.

Leverage Machine and Human Intelligence

Use the Demandwell platform to combine human decision making and AI to generate personalized recommendations that drive SEO results at scale for your business.

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Specialists

Demandwell applies B2B-specific tactics to bring best-in-class SEO performance into reach for SaaS marketers, transforming research into leads.

Know What’s Working
& What to do Next

The Demandwell platform provides actionable insights, unified reporting,
and personalized recommendations to clarify your next best actions
to optimize your SEO content for organic traffic and conversion.

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Simplify Strategy

Expedite Content

Increase Revenue

Win SEO Through the Full Funnel

Get a complete view of how content performs across the entire organic funnel. Demandwell unifies analytics, search console, and platform data to un-silo SEO performance, and illuminate rankings, brand impressions, traffic, and conversions over time.

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Weekly SEO Report Format

As a business owner, SEO can play a large part in the growth of your company in many ways. SEO, which stands for Search Engine Optimization, is related to content marketing. When you market your business with content, you attract prospective customers to your company because of the information, advice, etc. (i.e. content) you share. SEO is a method you can use to make your content have as much of an impact as possible.

For SEO, specific keywords and phrases are incorporated into website content. These keywords are typically those that are being searched for by a company’s target audience as they research answers to their questions or find solutions to their problems. By optimizing your website content to include relevant keywords and other characteristics, you can increase the likelihood that your company’s website will appear closer to the top of search results related to those keywords. Rather than paying for your website content to be on the first page of search results as a sponsored link, you can use SEO practices to encourage the organic discovery of your company.

To determine whether your SEO strategy is yielding the results you expect, typically some form of analysis needs to take place. This performance analysis often comes in the form of an SEO audit report. If you analyze an SEO audit report sample, you will likely find different metrics accounted for such as website traffic, keyword rankings, and more. Depending on the method or software being used, the typical website audit report sample will show trends in the aforementioned metrics that could potentially be explained by changes to your SEO strategy.

While you can measure SEO performance over different lengths of time and frequency, many businesses opt to monitor these changes in a weekly SEO report format. SEO is always changing, so what works one day may not be as effective three days later. This is why weekly reports can be helpful, as they tend to be an optimal window for observing shifts in performance.

SEO Report Template

There are a variety of metrics you can include in an SEO report. Which metrics you ultimately choose to focus on can depend on multiple factors, such as what you value most as a company. However, what does remain fairly consistent is the purpose of an SEO performance report; an SEO report template tends to display the amount of growth you are experiencing with your current SEO strategy in whichever way you choose to measure that growth.

Demandwell is an SEO platform designed to help B2B SaaS companies monitor this kind of performance, as well as assist in SEO content creation. As part of the platform’s SEO Growth Reporting suite, you can hone in on metrics related to keyword performance specifically with Keyword Reporting. Keyword Reporting allows you to not only measure dozens of metrics for all of your targeted keywords but also look at the impact that a single keyword is having on your entire SEO Program and strategy.

The impact of your keyword usage and how it contributes to your key organic growth metrics can be visualized on a Ranking Keywords graph, which plots how many keywords your domain is ranking for over time. This reporting also identifies notable keyword performance statistics such as your highest and lowest week (in terms of keyword volume), and your weekly average. Furthermore, you can view more granular reports on keyword growth by narrowing it down to specific campaigns. When you visit Keyword Performance on Campaigns, you can select individual keywords from a list to see how each keyword’s performance maps to overall content performance.

In Demandwell’s experience, growth via organic search is a major channel for sourcing revenue in B2B SaaS companies. This is why the analyses generated by features like Keyword Reporting are so detailed. They allow you not only to visualize the growth but to link that growth to other areas of interest.

Monthly SEO Report Template

Just like analyzing your SEO performance and growth using a weekly SEO report format can be helpful, so too can using a monthly SEO report template or format. What is important is to be able to accurately visualize general trends. Small dips or decreases in growth do not necessarily signal a lack of effectiveness in your SEO strategy, as these drops can also be part of a more general upward trend, for example. For example, when you focus on a single day, metrics may be down. On the other hand, when you look at that day in the context of a week or a month, you can get a better idea of the whole picture.

One way you can look at your SEO performance metrics in these varying contexts is by using Demandwell’s SEO Growth Reporting suite on the platform. If you have viewed an SEO monthly report template and believe that an SEO monthly reporting template would be more helpful for your company at this point, you can opt to display data by month instead of by the week. In addition to that, you can also alter the range of time for which data is displayed by choosing a custom date range. With these time-related filters, you can have access to a display of data that is either zoomed in or out.

SEO Report Sample

If you have looked at an SEO report sample or observed a basic SEO audit report template, you may have noticed that something is missing. Or, perhaps, you may have thought that you wish it could show you more. It is one thing to see how your site traffic, keyword rankings, and other aspects increase over time but seeing how that data translates into conversions and sales is another story.

Many platforms that provide SEO audits and reporting are only able to show a limited amount of information regarding how your SEO strategy is creating growth. If you are familiar with Semrush report templates and other common reporting formats, you will know that these other options do not necessarily show you how your SEO strategy is affecting your bottom line. After all, is that not what your ultimate goal is (i.e to convert prospects to buyers)?

Demandwell is well aware of these information gaps and has developed Need-to-Lead Funnel reporting in response. The Need-to-Lead Funnel is a complete-pipeline report for measuring SEO content marketing effectively and transparently. In short, it captures every stage of the SEO performance funnel. This means you can follow the path from the prospects searching for a need to the prospects that turn into leads.

SEO Checklist

For many businesses and marketing teams, the implementation of an SEO strategy is equivalent to a bullet on a marketing plan followed by an extensive SEO checklist and to-dos. While it is good to have goals to complete, this style of implementation will not necessarily lead to consistent growth and continued success. SEO and what are considered to be best practices are always changing, and there is virtually always room for improvement. This is why doing a single website audit report, making a checklist, then completing those tasks and calling it a day may not be the best approach.

When you shift your mindset and see SEO as a legitimate source of income and a driving factor behind revenue, it becomes more clear that sophisticated technology for SEO may be warranted. Additionally, it can change the way you look at SEO performance data and give you a better understanding of how organic search works and how to influence it. Something like using a weekly SEO report format could become a much more intuitive method of performance evaluation.

What a standard link-building report template may not tell you is that SEO is not a “one and done” type of process. It is a system of strategy, execution, and reflection that continues indefinitely for optimal results.

SEO Report Generator

Now that the role that a website analysis report plays in the SEO process has been established, you may be wondering what metrics, in particular, should be included in it. Moreover, besides the numbers, what other information is typically included in a comprehensive sample SEO report? Demandwell’s SEO Growth Reporting features can give you access to many of the most important aspects of an SEO report format as well as an SEO report generator.

Demandwell’s Need-to-Lead Funnel framework for growth reporting can walk you through some of the key performance indicators related to SEO such as ranking keywords, search impressions, search visitors, organic conversions, and more. You can even view this data from a wider lens down to the granular level.

From a bird’s eye view, the Ranking Keywords chart will show you how many keywords your domain is ranking for over time. The Search Impressions graph illustrates how impressions increase as a result of keyword ranking. From here, a Site Visitors graph demonstrates how this translates into actual visitors from search results. To complete the funnel, an Organic Conversions chart will show you how that traffic turned into viable leads.

As part of these growth reports, you will also have access to URL Reporting. URL Reporting allows you to either track metrics for all of your content as a whole or a single URL over time. With Demandwell’s diverse reporting options, you can view reports and data related to your content that can help you understand the impact that your content has on your SEO strategy in general. At the same time, you can also focus on individual pieces of SEO content and how they perform.

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