Your digital content production is the fuel to your digital marketing campaigns. Pages, assets, blogs and more can answer your prospect’s questions and alleviate any hangups they might have during their purchase exploration. Not identifying your audience from the beginning, or simply producing content with no clear objective, is a sure fire way to burn through cash on copywriting, and yield no tangible marketing results one published. SEO is a practice that should be woven into your digital marketing strategy, and especially your content production. Knowing what keywords to target should guide your content decision making. Do you know what terms will lead to quality traffic? And what terms you can actually win?